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Summary:

Pay-per-view is coming to YouTube: The site announced that publishers with access to its live streaming platform will now be able to charge for live events. YouTube also said that it will eventually give more publishers access to live streaming.

youtube yt stars
photo: YouTube

YouTube is adding monetization options to its live streaming platform, including the ability for publishers to charge for live events. The new feature was announced on YouTube’s publisher blog Tuesday:

“You can now monetize your live events with advertising or paid options. A live event can be claimed in the new video manager like any other video and monetized with instream ads or paid options where you can set price by country.”

YouTube has been experimenting with pay-per-view for select publishers, including UFC. Making the option more widely available could make YouTube’s live streaming more attractive to other sports and entertainment publishers.

Charging for streams is for now limited to users in Canada, Japan, France, the United States and the U.K. Of course, YouTube isn’t the only one to offer paid live streaming: Ustream and others have been offering publishers a way to charge for events for some time.

YouTube announced pay-per-view as part of a set of new features rolled out for the one-year anniversary of its live streaming platform. YouTube Live, as it is officially called, is still only available to select publishers, but there are plans to eventually make it more widely available. Form Tuesday’s blog post:

“If you’re one of the many people who’ve asked for YouTube Live but don’t have access yet, we want to thank you very much for your patience. We’ve developed these features with the expectation many more of you will eventually use YouTube Live, and like we said last year, this process takes time to roll out broadly.”

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  1. Anibal Damião Tuesday, April 10, 2012

    What’s their % cut?

    1. I’d be interested to know what their cut is as well, guess I’ll have to produce a video and upload it to find out!

  2. c’mon left something free, monetizing everything is not good idea… well, this is what i think, what about other?

  3. To be honest I can’t say I am surprised. It isn’t really a good thing since the days of good old Viral Video may dwindle away if Publishers believe they can start charging for everything. I’m glad to see it is only for Big Markets and hope they never add the option for the Regulars that just Upload Videos for the sake of doing it.

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