Roku is just about ready to start selling its devices to consumers in Canada, and it looks like the company will concentrate on two models that will sell through Amazon’s local website. We have also heard that Roku’s boxes will be slightly more expensive in Canada.


Roku is gearing up to launch in Canada, and it looks like it will initially sell two of its devices through Amazon’s Canadian website, with plans to sell in brick-and-mortar retail stores further down the line. The company wouldn’t comment on specifics, but I’ve heard that a launch up north is just around the corner.

Here are some other details I was able to unearth: Apparently, the plan is to sell the Roku 2 XD model for CA $100 Canadian ($101 US), with the high-end Roku 2 XS selling for CA $120. The two devices will initially just be available on Amazon.ca.

Roku first announced its foray into Canada last November, saying at the time that it would come to the country in early 2012. The company started to sell its boxes in the U.K. and Ireland in January. Roku has been spending a lot of money in recent months on advertising, and it is reportedly trying to raise $50 million to finance further international expansion.

Image courtesy of (CC-BY-SA) Flickr user Яick Harris.

  1. Not knowing much about Canadian infrastructure, I wonder what prevents Canadians from buying Roku players from the US now, or especially after they are officially for sale but more expensive there?

    1. That is a good question. I think the biggest challenge could be getting Netflix to work. Netflix tends to operate slightly different services in different countries, e.g. Canada never had a queue. So the Netflix app on a U.S. Roku may not easily work with Netflix Canada.

  2. Ip addressing is one issue. Content. Some sites block IP addresses from certain countries

  3. G. FRANK POWER Tuesday, April 24, 2012

    Cant wait for my Roku to arrive. I bought one on amazon and it cost 100.00 taxes and delivery incl…. Great for a cord cutter like me!!!!


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