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Summary:

Instapaper competitor Read It Later isn’t just used to bookmark articles found on the web, but also to keep tabs of a whole lot of videos. In fact, YouTube has become the most popular domain for Read It Later since the service added video suppport.

read it later

Instapaper competitor Read It Later revealed a little secret Tuesday morning: Many times, its users don’t actually read anything at all, and instead bookmark videos to watch them at a later time.

From the Read It Later blog:

“In the past year alone, video saves using Read It Later have grown by more than 138 percent, and YouTube is now the No. 1 most-saved domain in all of Read It Later.”

The blog post was accompanied by the following chart showing how video bookmarks have grown over the last year:

And here chart showing the most popular video bookmarking services in the site:

Read It Later embraced video bookmarking by adding support for in-app video streaming two years ago. It’s success with video is remarkable, if only for the reason that it points to a lot of potential for video centric bookmarking and curation services.

Granted, there are a number of competitors in this field: Chill.com relaunched with a Pinterest-like take on video aggregation earlier this year, and both Boxee and Plex have been offering their users a personal queue to bookmark videos and then watch them on their media center at a later time.

  1. Janko, there’s a spelling error in offering. It says “offfering” with three “t”s. On another note, video bookmarking really does make life easier.

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    1. Nicole Solis Tuesday, April 3, 2012

      Thanks for letting us know, alloyoona. We fixed the typo!

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