Summary:

While playing the “Steve would never do that” game is seldom a great idea – it’s akin to calling yourself a fortune teller or a mind reader…

Tim Cook, Apple CEO
photo: Chris Hondros/Getty Images

While playing the “Steve would never do that” game is seldom a great idea – it’s akin to calling yourself a fortune teller or a mind reader – it is fairly safe to say, based on his prior statements and declarations, that Steve Jobs chose a successor who is not afraid to do things differently than he would at Apple (NSDQ: AAPL). After years as the company’s COO, Cook has been Apple’s chief executive officially since August, and in that short time he’s done a number of things that represent a different direction for Apple as a company and its culture – instituting a generous charitable contribution matching program, engaging more with investors and publishing detailed audits of its international manufacturing plants, to name a few.

This article originally appeared in GigaOm.

By Erica Ogg, GigaOm

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