Comments on: Why Klout really matters: Money, money, money

By: Bob

Bob — Wed, 21 Mar 2012 02:03:29 +0000

Its not about the algorithm – and that’s where i think Klout has it wrong. The key is to have a platform that brings together the influencers and the marketers. Check out SocialLadder – a brand new concept that just launched on the iPhone. It’s a turnkey platform that actually delivers on this…

By: Douglas Crets

Douglas Crets — Sun, 18 Mar 2012 21:45:27 +0000

I agree with you here. I think Klout represents the first platform, and then the whole industry iterates from there.

By: Derrick Harris

Derrick Harris — Sun, 18 Mar 2012 17:06:53 +0000

It’s not so much Klout as the idea of Klout. Anyone’s algorithms can be flawed, but the idea of finding out who has influence in any given field is what matters.

By: Dan Gershenson

Dan Gershenson — Sat, 17 Mar 2012 21:47:32 +0000

Sorry, I was with you until you brought Klout into the conversation. The concept of identifying influencers is valid, but when the algorithm is flawed to a degree (as Klout has been known to have wild swings that provide head-scratching opportunities), you could be calling someone more or less influential than they are. On the other hand, Twitter for example has a variety of established tools that can help evaluate the traction that someone has on that channel. I think it’s better to go by channel and then identify the influencers within that channel. Because while it’s a nice idea to look at one number for simplicity’s sake, the problem is that it may be too simple. And worse, it may weigh certain channels far too much and ding solid authority figures for not being on that channel.

By: Moon Under Water

Moon Under Water — Tue, 13 Mar 2012 21:27:48 +0000

Well written. The mentioned data conference might show up some interesting results. Social media control is certainly becoming a priority for many political broadcasters, and the data produced is becoming less and less protected (as in the recent case of Google’s privacy policy opening up past search history to dictate potential search results).