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Summary:

Twitter announced it has acquired blogging and sharing platform Posterous in what appears to be acquisition of talent. No details about the acquisition were released but Posterous Spaces will remain up and running for the time being, though it’s unclear how long that will last.

posterous

Twitter announced it has acquired blogging and sharing platform Posterous in what appears to be an acquisition of talent. No details about the acquisition were released but Posterous Spaces will remain up and running for the time being, though it’s unclear how long that will last.

On its blog, Twitter said it will put Posterous’s engineers and product managers to work on several initiatives that will make Twitter even better. Twitter stressed the talent it has acquired and said it will give Posterous users plenty of warning if it makes any service changes. Twitter will release instructions soon that allow users to back up or export their Posterous content.

Posterous founder Sachin Argawal explained the sale in a blog post as a chance to bring the Posterous team’s expertise to Twitter, which has more than 100 million active users. “The last four years have been an amazing journey. Your encouragement, praise and criticism have made us better.  Thanks for that. We look forward to building great things for you over at Twitter,” Argawal wrote.

Now, it’s not an admission that Posterous will be shuttered. But it sounds like the Posterous team will be occupied more with making Twitter better than keep Posterous up and running.

The acquisition means an even larger workforce for Twitter, which has been on a hiring spree. Headcount has doubled from 450 in mid 2011 to nearly 900, according to a recent report in Gawker. It’s unclear how the Posterous team will make Twitter more profitable.

Posterous, which had raised $10 million from Y Combinator, Redpoint Ventures, Trinity Ventures and Jafco Ventures, had 15 million users as of September 2011 but had been long since passed by rival Tumblr, which is now serving 120 million users. Jumping into the arms of Twitter may be a good consolation prize for a Posterous, similar to how Gowalla’s team got bought out by Facebook. Without a clear path to beating Tumblr, it might have made more sense to just join a rising power in Twitter.

  1. “It’s unclear how the Posterous team will make Twitter more profitable”

    Is Twitter actually turning a profit?

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    1. Good point. Thanks.

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  2. Another reason why you shouldn’t invite VC’s on board. Once you do and run out of VC money you have to sell your company to some big player just to save the investor’s face value.

    Postereous was acquired by Twitter and Loopt was acquired by GreenDot. Both were high flying startups that raised a ton of money. Eventually sold for peanuts in which everyone lost their money. Even founders and employees didn’t make anything. It’s a shame.

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  3. Apps for Mac and iOS Tuesday, March 13, 2012

    Backup your Posterous Spaces NOW – if you have a Mac!
    http://pfapps.com/apps/PosterousBackup.html

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  4. Basic strategy is always to buy up any competition if you have the resources.

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  5. Justin Kelly Friday, March 16, 2012

    hi guys,

    im a long term posterous user and not happy about this – twitter will put posterous in maintenance mode and slowly shut it down

    i’ve decided to do something about this – i’ve setup http://p.ostero.us . a new paid hosted blog platform built using octopress especially for ex-posterous users.

    If your a posterous user and looking to migrate please check out http://p.ostero.us

    cheers

    justin
    —-
    http://p.ostero.us

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