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Summary:

SBNation, the sports blog network is teaming up with YouTube and launching a sports channel that will have everything from baseball to trash talk. And while it won’t do much to ESPN viewership in the near term, it will surely put Yahoo Sports under pressure.

sbnation

Finally someone is using the Internet to challenge ESPN! SBNation, the sports blog network started by Vox Media of Washington DC,  is teaming up with YouTube and launching a sports channel that will have everything from baseball to trash talk. The channel is part of YouTube’s new original programming efforts, the company says. SBNation is pretty huge in the sports news & blogging business.

While it won’t do much to ESPN viewership in the near term, it will surely put Yahoo Sports & its video efforts under pressure. Nice move Jim Bankoff (CEO of Vox). They have launched six shows as part of this effort. I loved the first episode of Shutdown Fullback, a college football show, that is very much like Digg Nation, except for football — the American one. It is hosted by EDSBS.com‘s Spencer Hall and SB Nation’s college football editor Jason Kirk. I will also be tuning into Team Reports as well – it is baseball season after all.

  1. Pretty interesting to see major and minor sports players all embracing YouTube as an alternative channel. In the last few months the NBA, NCAA and now the PGA are putting approved, share-able clips onto YouTube minutes after they happen. No threat to ESPN right now, but it might be a break in the dam.

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    1. Paul

      Totally agree – for now it is not a problem but eventually it is going to be a massive issue for ESPN and how they are going to deal with it. If I was them – more short videos, more shareable. They still make good content (despite being biased towards BoSOX) and can counter the competition in an effective manner.

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