Comments on: Carriers must prepare for the flood of online video

By: nick

nick — Tue, 20 Mar 2012 18:03:47 +0000

Alon, would the additional views for the videos stored at the edge be counted as video views for the content provider? ie if a video has been viewed once, the content provider gets 1 video view attributed to them but after that if that same video is hit 20 times, will the content provider be given credit for those additional views even though its not being pulled from the content provider but from within the cache?

By: Vikram

Vikram — Mon, 19 Mar 2012 17:38:46 +0000

How can you transparently handle DRM issues? You expect content owners to divulge their encryption keys/methodology?

By: Alon Maor

Alon Maor — Tue, 13 Mar 2012 01:48:34 +0000

From the data we are seeing in multiple deployments in the US, EU and APAC, the long tail accounts for only ~30% of the video bandwidth.

By: Dave Mackey

Dave Mackey — Mon, 12 Mar 2012 14:38:06 +0000

Seems like a reasonable solution to the dilemma…though I wonder if the cheapest / easiest way might be for carriers to work with media distribution outlets (many of which are tied to or owned by the carriers) to use a P2P protocol, such as BitTorrent to offload hosting capacity onto consumer boxes and keep video within geographically distributed areas to reduce usage…but perhaps folks wouldn’t want this occurring on their computers…another option would be to upgrade the routers/gateways they provide and including in them say 100-500 GB of storage, which could serve for P2P caching.

By: yoel.com

yoel.com — Sun, 11 Mar 2012 19:18:29 +0000

And what is the solution for Long Tail? Nowadays long tail video accounts for over 40% of the traffic on Netflix, over 70% in YouTube and 95% on Facebook.
Seems like at best transparent caching solves half of the problem.

By: Alon Maor

Alon Maor — Sun, 11 Mar 2012 16:42:28 +0000

We are just seeing the beginning of large scale adoption of transparent caching products these days. I’m certain that the other vendors are innovating as we speak, making sure that their products meet the market’s requirements. I would welcome you to visit our site at http://www.qwilt.com and learn more about our differentiation.

By: Tom Spear

Tom Spear — Sun, 11 Mar 2012 14:42:19 +0000

Don’t forget Juniper’s Transparent Proxy, Media Flow. We have 3 trial customers out in the market right now and they are seeing up to 20% reduction in their overall HTTP traffic.

By: DotsOfColor

DotsOfColor — Sun, 11 Mar 2012 03:10:50 +0000

Reblogged this on Dots Of Color.

By: Bob Wilson

Bob Wilson — Sun, 11 Mar 2012 00:20:41 +0000

I think we see more like 4 hours a day of TV viewing and that has remanned stable even with the growth of On Liner viewing. We will also see much more efficient encoding in the near term with rates needed for even HD video dropping in half versus current MPEG4 rates. Still I agree with your conclusion, that now is the time to get the infrastructure in place to accommodate more streaming video. Users clearly are moving in that direction. Connected devices like smart TV’s and game consoles are accelerating the ability to have a great experience and more choice of content.

By: v-man

v-man — Sat, 10 Mar 2012 23:13:12 +0000

Why would you say “Some new solutions, including Blue Coat and PeerApp, are being developed today”? These are not new solutions, both PeerApp and BlueCoat have been deploying transparent caching solutions to tackle the problem of video for at least seven years. There are over 500 carriers worldwide that already use their solutions. What’s so “new” about Qwilt?