1 Comment

Summary:

With yesterday’s launch of Google Play, the poor old Google (NSDQ: GOOG) eBookstore has a new name and is part of a portal that also offers…

Google Play Books
photo: Google Play

With yesterday’s launch of Google Play, the poor old Google (NSDQ: GOOG) eBookstore has a new name and is part of a portal that also offers movies, music and Android apps — and an emphasis on curation and discounts.

The message is clear: Books are just one type of content that Google sells, and the company wants to offer them as part of an iTunes-like ecosystem rather than as a separate storefront.

Google is kicking off the change with a week of content sales: “We’ll be offering a different album, book, video rental and Android app at a special price each day for the next week in our ‘7 Days to Play’ sale.” Extremely Loud and Incredibly Close is on sale for the super-low price of $0.25.

A shifting banner at the top of the page leads to other book promotions that are reminiscent of Amazon’s “100 Kindle Books for $3.99 or Less” promotion: Google’s own “100 Books for $3.99 or Less,” “Play Detective: Featured Reads in Mystery & Crime” starting at $2.99, and “Play Our Favorites: Staff Picks in Books” starting at $3.99.

Expect Amazon (NSDQ: AMZN) to move quickly to match any discounts it’s not already offering — it’s already dropped the price of Extremely Loud and Incredibly Close to $0.25, while the Nook edition is still $7.03.

You’re subscribed! If you like, you can update your settings

  1. I suppose it’s not a bad plan, but Google had a real chance to be the white knight to save the publishers from Amazon. The book settlement just drags on leaving bad blood around.

  2. Google: No more e-books for indie booksellers — paidContent Thursday, April 5, 2012

    [...] sell e-books through Google Play only.” Google Play is the rebranded Google eBookstore, which launched in March and aims to be an iTunes-like competitor selling many different types of [...]

  3. Google starts selling e-books in Italy — paidContent Wednesday, May 9, 2012

    [...] revamped the Google eBookstore as Books on Google Play in March. The company aims to sell e-books as part of [...]

Comments have been disabled for this post