Are those narcissistic photos on Facebook necessary? Do you really think people need your Tweets? Is the latest “magical” Apple gadget so life changing? Free gmail might mean tailored ads but there’s a bigger picture here.

Humans have become cattle. We follow the herd without questioning because “want” has taken over “need”. Billions of insignificant people acting like children, striving to belong and be recognized as unique but never wondering why. Life has become a predictable formula that will eventually swallow up every ignorant consumer in its path.

Instead of obsessing and lining up for the latest version, to fight for the hottest deal and mindlessly compete over the product that’s best advertised to make you feel whole… try thinking outside the box. Stop trying to control or strive for more, because it will never be enough. You don’t need social networking to belong, and you certainly don’t need to fulfill anymore desire. Enable adblock if you need help with self-indulgence. Disable cookies if you want more control.

You’re not obligated to be part of this system so get off the treadmill while you can because it’s not impressing anyone but yourself and those who will take your money.

Those are the boycott-able companies. Ad-sense ads aren’t that way, but not everyone is using just Ad-sense. You boycott them for partnering with and approving campaigns that go way beyond “we’d like you to hear about our product” and into “hey, I know you came to this website to do X, but I’m going to cover the content you came to see and refuse to go away until you give me an email address or a click-through”.