Comments on: Zynga and the perils of becoming a platform http://gigaom.com/2012/03/01/zynga-platform-play/ Wed, 22 May 2013 09:47:54 +0000 hourly 1 http://wordpress.com/ By: Justin Beere http://gigaom.com/2012/03/01/zynga-platform-play/#comment-815129 Sat, 03 Mar 2012 01:04:29 +0000 http://gigaom.com/?p=492512#comment-815129 Surprising stats there about the decline in Facebook gaming engagement. Also surprising: that Mr. Lawler went “crocodile/plover bird” instead of the more standard “clown fish/see anemone” example of symbiotic relationship. But it’s a decision I respect.

]]> By: Scott Bonagofsky http://gigaom.com/2012/03/01/zynga-platform-play/#comment-814773 Fri, 02 Mar 2012 01:58:41 +0000 http://gigaom.com/?p=492512#comment-814773 It’s not that hard to get people to come to the site to play games. Look at how Armor Games does it with the game “Sonny 2.” You can play 2 character types on Kongregate.com, but to play the third “Hydraulic” character type, you have to go to Armor Games’ website to do it. The game on Kongregate has a link to it that automatically takes you to Armor Games’ site when you choose the third character type. Adding these kinds of premium features to Zynga’s .com version of the games will have people coming there in droves.

]]> By: Statspotting http://gigaom.com/2012/03/01/zynga-platform-play/#comment-814769 Fri, 02 Mar 2012 01:24:25 +0000 http://gigaom.com/?p=492512#comment-814769 Virtual Goods are happening –

http://statspotting.com/2012/03/virtual-goods-statistics-2-3-billion-usd-in-2011/

]]> By: Mike http://gigaom.com/2012/03/01/zynga-platform-play/#comment-814756 Fri, 02 Mar 2012 00:24:04 +0000 http://gigaom.com/?p=492512#comment-814756 Ryan, what is so notoriously difficult about being a destination and a platform? Once you are a destination with decent amount of sustained engagement, enabling others to tap into your audience and at the same time add value for your audience is kind of a no brainer at this point, no?

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