Comments on: U.S. smartphone ownership eclipses feature phones http://gigaom.com/2012/03/01/u-s-smartphone-ownership-eclipses-feature-phones/ Wed, 19 Jun 2013 14:53:04 +0000 hourly 1 http://wordpress.com/ By: zorik http://gigaom.com/2012/03/01/u-s-smartphone-ownership-eclipses-feature-phones/#comment-815036 Fri, 02 Mar 2012 19:57:04 +0000 http://gigaom.com/?p=492225#comment-815036 I really enjoyed this post. The news that smartphones have surpassed basic feature phones in the market is a solid proof point that the time to develop strategies for customer self-service on smart devices was yesterday. Those companies that don’t have plans to connect with customers on these devices are standing still in a fast-moving mobile world. Connected consumers with these powerful devices at their fingertips demand the ability to intuitively communicate with brands via apps or mobile web for customer support issues, billing inquiries, order processing and more. The brands who don’t implement comprehensive mobile self-service strategy will experience customer churn and loss of revenue. Those that are implementing these strategies will see new revenue growth, improved customer loyalty and accelerated acquisition of new customers

Zor Gorelov
CEO SpeechCycle, Inc.

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