Summary:

Last November after our paidContent Entertainment conference in Los Angeles, I got to talking with a gentleman in the advertising business w…

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Last November after our paidContent Entertainment conference in Los Angeles, I got to talking with a gentleman in the advertising business who went off on a bit of a wine-fueled rant regarding some mobile advertising executives. “They think they can just slap a QR code on a print ad and say, ‘There, that does it, now we have a mobile strategy’,” he said, going on to bemoan how stupid all those other ad executives are but leaving me with an important point.

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