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Social video startup Chill has seen huge traffic gains since it launched curated collections of videos last week. Chill co-founder Brian Norgard explains why collections are so important and what Chill learned from completely changing its core product twice in recent months.

chill brian norgard

The third time may just be the charm for social video startup Chill, which started out as a kind of Turntable.fm for video, moved on to synchronized viewing of on-demand content and finally settled on a kind of Pinterest-like curation model.

Chill launched topical collections of videos last week, allowing users to become curators around a certain topic, and co-founder Brian Norgard told me during a meeting in Los Angeles a few days ago that traffic has gone through the roof ever since.

Check out my interview with Norgard below:

Norgard told me that The Ultimate Steve Jobs Collection has been particularly popular; but the site has also seen a lot of long-tail activity for video collections around subjects like track and field or underwater cinematography that are curated by people devoted to the subject. “Everyone is an expert in something,” said Norgard.

Chill raised a $1.5 million round of funding last September. The company currently employs nine people and is located in West Hollywood.

  1. I have followed every iteration of the Chill product and this their most exciting development so far. The concept of “Everyone is an expert in something” hits at the intersection of the Internet publishing model and social interaction.


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