@ rajasekarraju if folks are given non-work reasons to connect, there are ways internal communities can be built.

We’re motivated to share on social networks at a very personal level, and we are engaging on those networks with others who are active – a very distinct subset of the workforce as a whole. Being part of this subset is not so apparent, however, when you delve into the big wide world of social media – it feels like “everyone” is there.

When you “network” internally there is an analogous subset of active users within your own company. The contrast between active and non-active suddenly becomes stark, however, since you can more readily see that “everyone” is not there. Feeling more in the minority, you can easily start to question why it’s worth it. And why you’re doing it at all.

Corporate social efforts need top level engagement and need to become part of the culture…. clearly it’s not an issue with tools since the same tools are available inside and outside the corporate walls.

Peer reviews and appreciation in most cases don’t happen. And of course, it sounds like work without rewards except personal satisfaction.

Add pictures, videos, personal information, comments, share, review, badges, better user experience, make it fun to collaborate…and you may see some traction.