Caterina Fake has launched a new startup called Pinwheel, a sort of “Flickr for places.” The startup has raised a $7.5 million Series A Round from Redpoint Ventures, in addition to funding from True Ventures, Betaworks, Founder Collective, SV Angel, Obvious Corp and other angels.


Caterina Fake is back with a brand new venture. The co-founder of Flickr and Hunch revealed the new startup Pinwheel on her blog Thursday, comparing it (kind of) to a “Flickr for places.”

The idea is that you can find and add notes on physical places, anywhere around the world. The initial implementation is browser-based, although Fake said in the blog post that an iOS version is in the works. That can be anything — including stories, memories, found objects, information or even ads.

To kick things off, Pinwheel has raised a $7.5 million Series A round led by Redpoint Ventures. That’s in addition to about $2 million in angel funding raised last year from investors such as True Ventures (see disclosure), Betaworks, Founder Collective, SV Angel, Obvious Corp and other angels. Along with the most recent funding, Redpoint founding partner Geoff Yang has joined the Pinwheel board.

For those investors, putting money on Fake seems a pretty sure bet: Flickr sold to Yahoo in 2005 for a reported $35 million and eBay bought Hunch (after Fake left) for a reported $80 million. Of course, it’s too early to guess what Pinwheel will eventually turn into, but the open nature of the site raises some interesting possibilities.

Disclosure: True Ventures is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.

  1. Jeffrey S. Young Friday, February 17, 2012

    What makes this more than a version of Pinterest?

  2. Have any of these ventures had any revenue?

  3. Drewry News-nyc Friday, February 17, 2012

    if there’s anything that I love to see, it’s female entrepreneurs taking control of their businesses, while being an honorable example of true business leadership. I thought at first this was going to be a blog post about Pinterest, but now, I see it’s not. It’s all good though :-)


  4. Sounds like a complete copy of pindit.com which was out on the web several months ago!

  5. PinWheel might be a nice idea but Net-Trekking is too!
    Net-Trekking is globetrotting from your couch. Surf the globe, but never leave home. Send out Virtual Net-Trekkers to hitchhike their way around the world for fun, glory, fame and fortune. Using a mobile phone you can see Net-Trekkers around you, pick them up, send postcards home, move them on a. Pick a Net-Trekker up today in London and drop him off when you land in San Francisco! We’ve already have Net-Trekkers travel the globe – See http://nettrekking.appspot.com/trekkerRoute.jsp?trekkerId=264012
    Start Net-Trekking and tell a friend! http://www.Net-Trekking.com


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