It’s been almost four months since YouTube officially announced its channel initiative, which aims to bring new, professionally produced content from Hollywood celebrities and YouTube stars alike to the site. Since then, dozens of channels have launched, with participants ranging from Reuters to Motor Trend to the Vlogbrothers. But who are the people behind these new shows, how has it been working out for them, and what’s in it for YouTube? We talked to three of YouTube’s new TV stars to find out.
Wondering what other channels already launched on YouTube as part of this initiative? Then check out our complete list.