Believe it or not, MTV actually does still care about music: its Music Meter mobile application has shed the beta tag with its 2.0 release, allowing users to see which artists are generating the most buzz across social-media networks and streaming sites. The new version is available for download Wednesday.
The app allows those to check out what’s happening in the world of music during the commercial breaks for Jersey Shore by ranking a top 100 list of artists and providing biographical information, song samples, and information about touring dates. Shannon Connolly, vice president of digital music strategy for MTV, says the app was downloaded 1 million times after it launched last year, “introduced millions of viewers to music they may not know they love yet.”
Like trending lists on Google (NSDQ: GOOG) or Twitter, MTV’s app merely measures which artists are enjoying a surge in interest over a given day, as to not permanently ensconce Justin Bieber at the top of the list. It is available for both iOS and Android and the latest version features the ability to sort artists by genre.
A publisher like MTV that has to operate at scale might be a prime candidate for a mobile Web strategy, but MTV is still focused on app development for now, said Mark Mezrich, senior director of product development. That being said, MTV’s mobile Web site incorporates some HTML5 technology and the apps are just the first installment in creating “a mobile experience around the artist experience,” he said.