Comments on: How social media is making polling obsolete http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/ Sun, 19 May 2013 13:25:40 +0000 hourly 1 http://wordpress.com/ By: Correlationist http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-809949 Wed, 15 Feb 2012 17:28:42 +0000 http://gigaom.com/?p=483412#comment-809949 Derrick – great post. Thanks for sharing.

I am curious as to how Dachis (or any other SM firm for that matter) can track awareness through SM, since only conversations that mention a brand can be tagged. What this does not account for is the (unknown) number of folks who are aware of a brand, but have never mentioned it in their conversations. This would jeopardize the efficacy of their model, at the very least.

Thoughts?

]]> By: Jairson Vitorino http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808630 Sun, 12 Feb 2012 09:08:48 +0000 http://gigaom.com/?p=483412#comment-808630 Hello, we started first building blog mining tools back in 2004 in Brazil and today we develop social media data analysis for more than 50 clients in Brazil, Portugal, Spain and Mexico. We found out that besides “big data”, “small data” is also important: get 1 day of tweets about a brand and crunch them and you get a nice refreshing insights glass. We just released a free twitter monitoring tool for iPad that is actually pretty useful for “small data” insights. http://itunes.apple.com/us/app/e.lifemonitor/id484068460?mt=8

]]> By: Derrick Harris http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808549 Sun, 12 Feb 2012 00:48:49 +0000 http://gigaom.com/?p=483412#comment-808549 As social media become more commonly used, I’m not so certain there will be so much self-editing. And people are probably more honest on some platforms than on others, which is why we can’t limit anything to Twitter (yet?). I’m not saying polling and in-person surveys are obsolete just yet, but it’s not too far a stretch a decade or so down the road assuming usage becomes near ubiquitous.

]]> By: Derrick Harris http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808547 Sun, 12 Feb 2012 00:44:26 +0000 http://gigaom.com/?p=483412#comment-808547 I think you’re right, which is why we’ll have to look at more than Twitter, and definitely know what we’re looking for. If you start looking across Facebook, blogs, comments and other channels of online expression, I think there’s a lot of honesty and a lot of insight to be derived.

]]> By: TM http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808519 Sat, 11 Feb 2012 21:46:32 +0000 http://gigaom.com/?p=483412#comment-808519 For anyone that wants to play with sentiment analysis using tweets, there is an Android app that lets you do just that: http://t.co/51lzcZgv

]]> By: Aasil http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808510 Sat, 11 Feb 2012 21:17:02 +0000 http://gigaom.com/?p=483412#comment-808510 Polling in its traditional form is certainly going to be obsolete. You just cant call people on their home telephones anymore and expect to get useful data if you want to reach a truly representative sample of the population, let alone heavy consumers. The FCC doesnt make it any easier to dial cell phones, which is an expensive undertaking to begin with. However, we also know that there are still some pretty significant baises present in the way that social media data are manifest. Even from the SuperBowl data it can be discerned that different types of people were sharing different types of information at different times of the game.

The future of polling will definitely be in listening and not just asking…but asking the right questions will remain an important element. The question is how to ask the questions, in what format, and what will be the medium of response.

Best,
Aasil
Co-founder at Votifi (a social polling company)

]]> By: John http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808469 Sat, 11 Feb 2012 19:01:41 +0000 http://gigaom.com/?p=483412#comment-808469 This is a self-serving and incomplete view on this issue. First, frequent “posters” on social media are extremely biased demographically. Second, what people share on social media is NOT an honest representation of what they believe. It is a measure representation of what they have calculate will improve their image among the people with whom they share a comment. There will always be the need for a discrete forum where people can share their unbridled opinions without fear of peer pressure or retribution. http://about.civicscience.com/blog/2011/9/22/why-we-will-always-need-some-form-of-survey-research.html

]]> By: BrandMixer http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808455 Sat, 11 Feb 2012 18:54:02 +0000 http://gigaom.com/?p=483412#comment-808455 Completely agree. Social Data is a part of “Big Data”. We need to look at all social media properties, not just Twitter, to see a trend. With advanced data mining and predictive modeling techniques, social data is the next big thing.

]]> By: iTrend http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808433 Sat, 11 Feb 2012 17:26:36 +0000 http://gigaom.com/?p=483412#comment-808433 … what it *will* make obsolete, however:
- website analytics
- SEO
- some forms of marketing

]]> By: Derrick Harris http://gigaom.com/2012/02/10/how-social-media-is-making-polling-obsolete/#comment-808430 Sat, 11 Feb 2012 17:18:09 +0000 http://gigaom.com/?p=483412#comment-808430 Good catches. Thanks.

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