Comments on: This man wants to kill QR codes. Can he do it?

By: Dean Collins

Dean Collins — Thu, 05 Apr 2012 13:55:08 +0000

Sounds like Kooaba doesn’t understand UI and why QR codes and doorknobs dont need instructions to ‘identify them” and “how to use them” unlike the various proprietary image recognition solutions that are out there.

Just for clarification, i dont sell QR services. I provided the “60 second overview” page just as a way of saying to people hey if you dont understand it go here for a quick lesson in what it all means.

My bigger issue with image redirection is Kooaba are using a proprietary app (unless you’ve made a decision to open source the code that i cant see when checking out their website).

And

Kooaba are using “Indirect URL redirection”…..eg customer stops paying them and image recognition stops working and their “graphics’ are dead.

Read my blog you should see the amount of stick i give QR vendors who do the same thing and only provide URL redirection instead of direct codes.

Those two points are my bigger issue rather than the object identification issue which is a problem in itself.
- http://www.Cognation.net/QR

By: William Chouffot

William Chouffot — Wed, 04 Apr 2012 19:54:49 +0000

I’ve never really liked QR codes. My favourite currently is what the mobile augmented advertising – check it out for yourself http://www.blippar.com

By: Juston Payne

Juston Payne — Fri, 17 Feb 2012 15:51:38 +0000

This seems like the classic case of a technology trying to find a market. And, in this case, I’m not convinced there’s a market. In fact, I’m not convinced this business should exist at all in its current form.

More on this opinion here: http://bit.ly/yhtKgc

By: Robert McCarthy

Robert McCarthy — Mon, 13 Feb 2012 12:26:51 +0000

Scan my profile picture and you will see what can be efficient about a Qr code. This code yields a complete mobile get-around guide to Chicago’s Wrigleyville neighborhood. It ELIMINATES the need for conducting a location-based search within the area.

By: Robert McCarthy

Robert McCarthy — Mon, 13 Feb 2012 12:08:14 +0000

http://www.quickercity.com/

By: Robert McCarthy

Robert McCarthy — Mon, 13 Feb 2012 12:06:34 +0000

Check out the firm that invented the “designer” QR code. These will only get better.
http://www.setjapan.com/services/qr-design-mobile-consulting/

By: Robert McCarthy

Robert McCarthy — Mon, 13 Feb 2012 12:05:00 +0000

A Japanese firm called SET invented the “designer” QR code 5 years ago. Anyone who doesn’t see their utility in marketing hasn’t seen what SET, and now many others, are producing. http://www.setjapan.com/services/qr-design-mobile-consulting/

By: Robert McCarthy

Robert McCarthy — Mon, 13 Feb 2012 12:00:12 +0000

Are you familiar with a little country called Japan?

By: Robert McCarthy

Robert McCarthy — Mon, 13 Feb 2012 11:57:47 +0000

Once the general public begins to see designer, BRANDED QR codes, the game will change. Marketers consistenly drop the ball with half-hearted, generated-in-3-seconds, black-and-white codes that neither launch a mobile site nor are accompanied by any call to action. This will change and when it does, when marketers realize that the CODE ITSELF can be the advertisement, combined with an increased awareness by the general public (see: Japan), THEN you will see the explosion of QR. Check out Quickercity (www.quickercity.com). That startup is doing something VERY different with QR codes.

By: Boian Spassov

Boian Spassov — Mon, 13 Feb 2012 11:05:11 +0000

It is funny to me how many people just bash qr codes. QR codes are just a technology that enables the web where ever you go. QR code readers are like browsers with a history. It is simple.

Now Augmented Reality, NFC, etc. Are all great technologies, but they all have their own short comings.

AR – do u really thing people are just going to walk around with their pointing their phones at things none stop? Plus you people forget one fundamental short coming of apps such as the one above . . . you need to download something. Plenty of QR code readers out there, bar code readers and google googles.

NFC has the same problem that Blue Tooth and all of its predecessors have. Near range communications are hardware dependent. By the time such hardware is cycled through phones, tvs, atms, digital signage, etc. – the innovation cycle completes another loop and the next more secure, higher bandwidth technology comes. – The last great hardware innovation was touch screen . . . that had cross platform appeal.

It is simple, qr code growth in scans is on the rise. More and more people use them. Have you ever been in Best buy? Even as hard as they are to scan the Go Daddy qr code campaign during the super bowl – had tremendous success for their mobile strategy.

In conclusion, bashing on QR codes is like bashing hyper links – all qr codes do is turn ur phone into a mouse.