Blip.tv has raised another $12 million in funding and debt and changed its name to Blip, dropping the .tv top level domain from the company logo. Why the change? So viewers won’t confuse the content with things that are made for TV.

blip tv

Web video pioneer Blip.tv has raised a new $6 million round of funding from existing investors including Bain Capital Ventures and Canaan Partners, as well as $6M of debt from Silicon Valley Bank, according to an announcement sent out Wednesday morning and an SEC filing. The company also overhauled its image and changed the name of its site to…. wait for it… Blip.

Why drop the .tv from its name? “This was done to distinguish the network’s content from that of traditional TV,” the press release informs us. Because the worst thing that could happen to a web video site is of course that people assume you’re serving up TV content, right?

The move is a little baffling, especially because Blip has gone to great lengths to reinvent itself as a kind of “Hulu for web series” over the last couple of months, deemphasizing the video sharing part of its business and instead concentrating on becoming a distribution platform for web series makers. That being said, the transformation seems to work well for the site, which also said Wednesday that it doubled its revenue in 2011.

  1. Just wish they would fix those damn RSS feeds. Whenever I try to watch something using my RSS reader the video keeps stopping because of the bandwidth. I’m able to watch the same video on youtube in HD with no issues. That’s the reason I rarely watch anything there.

  2. Cord Cutters fans might want to check out http://blip.com/cord-cutters


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