Summary:

The content payment system which signed up many of Slovakia’s leading publishers in 2011 is now adding two more.

Stack Of Newspapers On Table
photo: Corbis / Dirk Rees

The content payment system which signed up many of Slovakia’s leading publishers in 2011 is now adding two more.

The Piano Media platform is adding…

  • Petit Press’ regional Korzar newspaper
  • SpoločnosÅ¥ 7 Plus’ plus7dni site, Plus 1 Deň daily newspaper and Pluska website
  • The Rock’s Slovak Spectator, an English-language news weekly magazine

The additions mean Piano now facilitates content payments for 12 Slovak publishers, including 50 sites. Readers pay €2.90 ($4.14/£2.54) per month or €0.99 ($1.41/£0.87) per week to access the whole lot, like with a cable TV subscription.

But publishers are not yet requiring charges for their entire sites. They are adopting Piano for only a small minority of their content. SpoločnosÅ¥, for example, is including only “exclusive articles, interviews, videos, podcasts and special coverage”.

“We do not think putting 100 percent of the content would even be a good idea,” Piano CEO Tomas Bella tells paidContent. “So we are not advising them to do this and no-one is doing it.

They are putting more and more in, but still on the level to be able to keep 100 percent of existing advertising revenues.”

Piano made €40,000 in its first month by June 2011 but has not disclosed figures since. It has since found funding and expanded to Slovenia.

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