Comments on: Infographic: Mobile ads show staggering growth, clicks up 711 percent http://gigaom.com/2012/02/01/infographic-mobile-ads-show-staggering-growth-clicks-up-711-percent/ Tue, 18 Jun 2013 23:11:56 +0000 hourly 1 http://wordpress.com/ By: Hillel Fuld http://gigaom.com/2012/02/01/infographic-mobile-ads-show-staggering-growth-clicks-up-711-percent/#comment-804338 Wed, 01 Feb 2012 20:23:55 +0000 http://gigaom.com/?p=479362#comment-804338 Farhan, thanks for the comment. inneractive has over 100 partnering ad networks and agencies across the globe so its fill rate is among the highest in the industry. Fill rates can vary between 7% and 99% so you can believe both inneractive and Smaato.

]]> By: Farhan Memon http://gigaom.com/2012/02/01/infographic-mobile-ads-show-staggering-growth-clicks-up-711-percent/#comment-804322 Wed, 01 Feb 2012 19:45:20 +0000 http://gigaom.com/?p=479362#comment-804322 I think inneractive stands in sharp contrast to stats put out by Smaato showing that only 19% of publisher mobile ad inventory is filled. Who to believe?

http://www.digiday.com/mobile/mobile%E2%80%99s-inventory-glut-grows/

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