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	<title>Comments on: EyeIO: Netflix&#8217;s secret weapon against bandwidth caps?</title>
	<atom:link href="http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/feed/" rel="self" type="application/rss+xml" />
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		<title>By: Robert Reams</title>
		<link>http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/#comment-818811</link>
		<dc:creator><![CDATA[Robert Reams]]></dc:creator>
		<pubDate>Tue, 13 Mar 2012 05:28:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=479027#comment-818811</guid>
		<description><![CDATA[Streaming Appliances&#039; Kinetix video pre-conditioner offers superior 720p performance at 768kb/s (multi-pass file base)using legacy H.264.  The trick is to reduce entropy within the JND limits of human foveal vision...no free lunch, just an improvement in perceptual coding.]]></description>
		<content:encoded><![CDATA[<p>Streaming Appliances&#8217; Kinetix video pre-conditioner offers superior 720p performance at 768kb/s (multi-pass file base)using legacy H.264.  The trick is to reduce entropy within the JND limits of human foveal vision&#8230;no free lunch, just an improvement in perceptual coding.</p>
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		<title>By: Mr Sunshine</title>
		<link>http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/#comment-806183</link>
		<dc:creator><![CDATA[Mr Sunshine]]></dc:creator>
		<pubDate>Mon, 06 Feb 2012 23:00:42 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=479027#comment-806183</guid>
		<description><![CDATA[How so? Details please ...]]></description>
		<content:encoded><![CDATA[<p>How so? Details please &#8230;</p>
]]></content:encoded>
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		<title>By: x264</title>
		<link>http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/#comment-805020</link>
		<dc:creator><![CDATA[x264]]></dc:creator>
		<pubDate>Fri, 03 Feb 2012 12:53:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=479027#comment-805020</guid>
		<description><![CDATA[They ripped me off. ;-)]]></description>
		<content:encoded><![CDATA[<p>They ripped me off. ;-)</p>
]]></content:encoded>
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		<title>By: Jason</title>
		<link>http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/#comment-804332</link>
		<dc:creator><![CDATA[Jason]]></dc:creator>
		<pubDate>Wed, 01 Feb 2012 20:03:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=479027#comment-804332</guid>
		<description><![CDATA[I called Netflix Canada to inquire about this new technology and their 1st level tech support team had not heard about this.  I was just curious if they were using eyeIO in Canada yet, where caps are rediculously low.]]></description>
		<content:encoded><![CDATA[<p>I called Netflix Canada to inquire about this new technology and their 1st level tech support team had not heard about this.  I was just curious if they were using eyeIO in Canada yet, where caps are rediculously low.</p>
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		<title>By: Doningos</title>
		<link>http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/#comment-804273</link>
		<dc:creator><![CDATA[Doningos]]></dc:creator>
		<pubDate>Wed, 01 Feb 2012 17:31:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=479027#comment-804273</guid>
		<description><![CDATA[This is bad news for Canada&#039;s telco regulator (CRTC). Cap limits are now in full effect in Canada mainly to restrict how much foreign (read American) content Canadians can consume online. 
CRTC is concerned Canadians will engage in cord cutting cable tv subscriptions without low cap limits. If this new technology is employed by Netflix Canada, the CRTC censors will need to implement a new method to control the amount of American produced content Canadians are permitted to consume. Otherwise the current tv policy mandated by the CRTC which limits American programming  may become unenforceable. Thus their current iron-fisted distribution model will come crashing down like a house of cards. 
But the CRTC always has that last ace up its sleeve. They will go to Canada&#039;s corrupt Federal Court and appoint a judge they know will rule in their favour. They already played this dirty trick a few years ago when they went to the Federal Court to make it illegal for Canadians to subscribe to American satellite services. Of course, subscribing to Asian or Pakistani satellte sevices is not a concern for the CRTC and therfore not enforced in Canada.]]></description>
		<content:encoded><![CDATA[<p>This is bad news for Canada&#8217;s telco regulator (CRTC). Cap limits are now in full effect in Canada mainly to restrict how much foreign (read American) content Canadians can consume online.<br />
CRTC is concerned Canadians will engage in cord cutting cable tv subscriptions without low cap limits. If this new technology is employed by Netflix Canada, the CRTC censors will need to implement a new method to control the amount of American produced content Canadians are permitted to consume. Otherwise the current tv policy mandated by the CRTC which limits American programming  may become unenforceable. Thus their current iron-fisted distribution model will come crashing down like a house of cards.<br />
But the CRTC always has that last ace up its sleeve. They will go to Canada&#8217;s corrupt Federal Court and appoint a judge they know will rule in their favour. They already played this dirty trick a few years ago when they went to the Federal Court to make it illegal for Canadians to subscribe to American satellite services. Of course, subscribing to Asian or Pakistani satellte sevices is not a concern for the CRTC and therfore not enforced in Canada.</p>
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		<title>By: Bruce</title>
		<link>http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/#comment-804258</link>
		<dc:creator><![CDATA[Bruce]]></dc:creator>
		<pubDate>Wed, 01 Feb 2012 16:48:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=479027#comment-804258</guid>
		<description><![CDATA[I would be very interested in hearing what precisely they do that is any different from other h.264 solutions, especially if they are truly &quot;standards compliant.&quot;]]></description>
		<content:encoded><![CDATA[<p>I would be very interested in hearing what precisely they do that is any different from other h.264 solutions, especially if they are truly &#8220;standards compliant.&#8221;</p>
]]></content:encoded>
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		<title>By: Bob</title>
		<link>http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/#comment-804253</link>
		<dc:creator><![CDATA[Bob]]></dc:creator>
		<pubDate>Wed, 01 Feb 2012 16:34:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=479027#comment-804253</guid>
		<description><![CDATA[There is no free lunch. AVC and VC1 already employ all techniques (spatial and temporal compression) for general video image processing.  

Lower bandwidth means lower video quality.  This is just a scam by a company scrambling to keep its business afloat while congress sells them out to cable companies and telcos (congress is trying to block net neutrality, so cable/telco can squeeze out competitors and keep consumer video business for themselves).

If you want real Bluray level HD quality you need to send a lot of bits.  Period.
Put your bluray player into diag mode some time and see what it says.  Typically 24 frames/sec movies are encoded at 1080P using avc or vc1 at average rate of 25Mbps, with peaks to 40Mbps.  Thats what it takes to get even marginally good image fidelity.

Directors have recently announced that they will be shooting some movies at 48average frames/sec to improve temporal resolution.  That will push up bandwidth demand (and need for 100Gbyte discs?).  

They are already showing 4k (3840x2160 and beyond) projectors and flat panel displays at CES.  And Japan&#039;s NHK has built a prototype 8k system.  Since new movies are being shot in 4k, it is reasonable to assume that will become available for home use at some point.

All of these trends point toward the need for MORE, not less, bandwidth for each video stream.  Netflix, Google Youtube and other providers should be POUNDING on congress for net neutrality, and pressure infrastructure providers to augment and expand the nation&#039;s IP network infrastructure.  We consumer citizens should also pound on congress!  The nation needs more capacity built; NOT bandwidth caps and rate shaping trickery.  

Telecom companies should either build real capacity, or get out of the way and let municipalities and other entities build the data highways that this country needs to stay relevant and competitive in the second decade of the 21Sst century.]]></description>
		<content:encoded><![CDATA[<p>There is no free lunch. AVC and VC1 already employ all techniques (spatial and temporal compression) for general video image processing.  </p>
<p>Lower bandwidth means lower video quality.  This is just a scam by a company scrambling to keep its business afloat while congress sells them out to cable companies and telcos (congress is trying to block net neutrality, so cable/telco can squeeze out competitors and keep consumer video business for themselves).</p>
<p>If you want real Bluray level HD quality you need to send a lot of bits.  Period.<br />
Put your bluray player into diag mode some time and see what it says.  Typically 24 frames/sec movies are encoded at 1080P using avc or vc1 at average rate of 25Mbps, with peaks to 40Mbps.  Thats what it takes to get even marginally good image fidelity.</p>
<p>Directors have recently announced that they will be shooting some movies at 48average frames/sec to improve temporal resolution.  That will push up bandwidth demand (and need for 100Gbyte discs?).  </p>
<p>They are already showing 4k (3840&#215;2160 and beyond) projectors and flat panel displays at CES.  And Japan&#8217;s NHK has built a prototype 8k system.  Since new movies are being shot in 4k, it is reasonable to assume that will become available for home use at some point.</p>
<p>All of these trends point toward the need for MORE, not less, bandwidth for each video stream.  Netflix, Google Youtube and other providers should be POUNDING on congress for net neutrality, and pressure infrastructure providers to augment and expand the nation&#8217;s IP network infrastructure.  We consumer citizens should also pound on congress!  The nation needs more capacity built; NOT bandwidth caps and rate shaping trickery.  </p>
<p>Telecom companies should either build real capacity, or get out of the way and let municipalities and other entities build the data highways that this country needs to stay relevant and competitive in the second decade of the 21Sst century.</p>
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		<title>By: don</title>
		<link>http://gigaom.com/2012/02/01/eyeio-video-encoding-netflix/#comment-804207</link>
		<dc:creator><![CDATA[don]]></dc:creator>
		<pubDate>Wed, 01 Feb 2012 13:41:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=479027#comment-804207</guid>
		<description><![CDATA[But has anyone done a comparison of the same video using the HD before and after compression?

Does it remove every other frame?]]></description>
		<content:encoded><![CDATA[<p>But has anyone done a comparison of the same video using the HD before and after compression?</p>
<p>Does it remove every other frame?</p>
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