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Summary:

Twitter CEO Dick Costolo said Google has all the data it needs to present Twitter in its search results right alongside Google+. That’s the latest public word from Twitter after Google began pushing its own social network in search results while keeping out Facebook and Twitter.

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At the D:Dive Into Media conference, Twitter CEO Dick Costolo told Peter Kafka that Google has all the data it needs to present Twitter data in its search results right alongside Google+ results. That has been the latest public response from Twitter after Google recently began pushing its own social network in search results while keeping out Facebook and Twitter.

“Google crawls us at a rate of 1300 hits per second… They’ve indexed 3 billion of our pages,” Costolo said. “They have all the data they need.”

Costolo went on to say that the dispute between Google and Twitter was never about money, as it’s been reported previously. Instead, he said that the disagreement between the two companies wasn’t limited to the financial disagreement. “Both of us wanted a value exchange where it wasn’t just about money,” he said.

Other interesting info from the keynote:

  • On the company’s decision to allow country-by-country takedowns of tweets, Costolo said: “We want to be able to leave the content up for as many people around the world as possible,” while operating within the boundaries of laws in the countries in which it operates.
  • On Twitter’s reasons for not participating in the SOPA/PIPA blackouts, Costolo said, “When you’ve got a voice like Twitter, you don’t take the batteries out of the microphone,” he said.
  • On whether or not Twitter is a media company, Costolo said it is in the media business. Specifically, he said that Twitter is a distributor of traffic to other media companies. “We’re one of the largest drivers of traffic to all sorts of other media companies,” Costolo said.
  • “One of the reasons we’ve got so many [celebrities]… is that they can interact directly with fans,” he said.
  • Costolo said that Twitter was tremendously valuable for television, as it has become the focal point for television conversation and also extends the conversation about TV shows. “I think it will be commonplace to use Twitter as the focal point on the second screen,” he said.
  • “Maybe 10 years from now, people will look back at my tenure and say, ‘Gee, what a moron.'”
  • “I don’t think about how can I extract as much value out of this platform as possible… It’s about how can I create more value,” he said.
  • Costolo doesn’t appear to see much value in second-screen social apps, repeating again the thought that Twitter would be the focal point for TV viewing in the future.
  • About 40 percent of Twitter users don’t actually tweet, they just consume. But Costolo was quick to note that more than 99 percent of TV viewers don’t create TV shows.
  • On Twitter founder Jack Dorsey: “The fascinating thing about Jack is, he’s got all of these people in the world telling him, ‘You’re the next Steve Jobs.’ …but… “It’s pretty amazing to be as open-minded and humble about the product as he is.”
  • When it comes to mobile, Costolo said Twitter had yet to create a good feature-phone experience. “There are lots of places in the world where feature phones are the majority of devices. We need to be on those devices so that when those people upgrade, they’re already active Twitter uses,” he said.
  • Costolo downplayed the “palace intrigue” associated with major changes in his company’s board that were reported earlier Monday. He said some people would like to ascribe the changes to “some crazy ninja move” … but he said “the reality is a lot less interesting than that.”

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  1. > Costolo said “Both of us wanted a value exchange where it wasn’t just about money,” he said.

    ‘value exchange’ sounds like a unconsummated quid pro quo so they took their respective balls and went home

    1. and the consumer went home with an empty hand !

  2. and the consumer went home empty handed !

  3. Twitter should have joined the SOPA blackout. No rationalization sounds good enough to explain their failure to do so.

    Now that they have messed up Tweetdeck after buying it, I have been influenced to conclude, like my smart sister, that Twitter is only a tool to keep up with happening events as they happen. Too much scrolls by, unless you devote your consciousness to Twitter’s stream during your entire waking hours…and even them you will miss a flood of tweets while you sleep.

    Twitter is like a unilateral chat room, where you can follow celebrities and newsmakers and reporters unless you get blocked; but when they made it hard to comment on big boys’ and girls’ idiotic statements, to your own followers, they destroyed a key incentive to play their game. Not to mention having to adjust the tools able to access them, in order to get an ad-supported business model going to replace the venture capital they must have been feeding their faces on for too long now.

  4. When I pull up my Twitter stream and look at the code there are 45 ‘nofollow’ tags in the HTML, including to my own profile page. I am wondering if what everyone is missing in their complaints about Google’s search results is that Facebook, Twitter, etc. continually break the flow of the search spider’s through their own sites to where a search spider can’t build strong enough relationships between the data to prioritize it in the search results. I did a test and posted the same thing on WordPress, Blogger, Tumbler, Facebook, and Google+ 7 days ago. Using an ‘incognito’ window in Chrome and searching for the exact phrase I posted: Iin Google’s search results WordPress is #1, Blogger is #2, Tumblr is #3, Twitter is #4 and Google+ is nowhere to be found – and neither is Facebook. As a curious note, Bing only has Blogger and the Sacramento Bee which scraped my post from Twitter. WTH Bing? – and Sacramento Bee? My post said nothing relevant to Sacramento. Regardless, all this griping about Google is sounding like a misinformation campaign.

  5. Twitter, when am I going to see public Google+ posts in your search results?

    I know it is not an apples to apples argument, but it makes you think. Since when is a private company required to modify its product to become some sort of public service. Google is not required to index and display results of everything and every website; the same theory goes for any other company in any industry.

    Twitter’s data is in Google’s results and follows the ranking algorithm for placement like everything else. The crawl rate is so high because of the amount of data; it is odd way to start an argument as I am sure it crawl Facebook with the same veracity.

    Costolo can be upset, but he needs to tone it down and let it go. He is starting to sound desperate.

    1. Twitter is not a search engine.

      1. Then why doesn’t Twitter starts its own?

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  7. Ariel Castillo Friday, February 3, 2012

    Nobody is discussing that dummy Twitter CEO; just show them the deals! Where the money is about. Or you think they are gonna promote you because of your cuty face? Give me a break. Do you promote Google+ on Twitter?

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