Yahoo is cleaning house on the mobile product side, announcing Friday that it is “decommissioning” a long list of mobile apps.
Apps that will no longer be supported include winners like Yahoo! Meme and Yahoo Mim (say what?), as well as some more general mobile apps like Yahoo Answers for Android and Yahoo Deals for iPhone. Unfortunately, Yahoo! Sketch-a-search, which I didn’t even know was a thing before today, is also getting the axe. (You can see the full list on the official announcement.)
Somewhat paradoxically, Yahoo is pitching its non-support of these apps as part of its “mobile first” mindset. But for anyone paying attention, this could be part of a big step forward for Yahoo as it transitions under new CEO Scott Thompson.
Over at Google, CEO Larry Page calls this strategy putting more wood behind fewer arrows. For a company like Yahoo, which has been somewhat stymied by a lack of innovation, it makes sense to kill off products that consumers aren’t using and double down on those linked to its core properties, like Yahoo Mail, Messenger and Flickr, as well as applications like IntoNow where it can introduce disruptive new technology.