Comments on: Memo to media: Supply and demand are out of your hands http://gigaom.com/2012/01/26/memo-to-media-supply-and-demand-are-out-of-your-hands/ Mon, 20 May 2013 12:24:43 +0000 hourly 1 http://wordpress.com/ By: Rich http://gigaom.com/2012/01/26/memo-to-media-supply-and-demand-are-out-of-your-hands/#comment-806209 Tue, 07 Feb 2012 00:03:10 +0000 http://gigaom.com/?p=476539#comment-806209 As someone said, denial is not a river in Egypt!

]]> By: Stephen http://gigaom.com/2012/01/26/memo-to-media-supply-and-demand-are-out-of-your-hands/#comment-802792 Sun, 29 Jan 2012 15:46:30 +0000 http://gigaom.com/?p=476539#comment-802792 You know what IS in the hands of the NYT flagship paper? 70 million dollars in paywall cash and more revenues at that paper than last year. And more subscribers.

]]> By: Phil Meyer http://gigaom.com/2012/01/26/memo-to-media-supply-and-demand-are-out-of-your-hands/#comment-801933 Fri, 27 Jan 2012 16:47:29 +0000 http://gigaom.com/?p=476539#comment-801933 Theere will always be scarcity at the high end. That’s why the NY Times paywall works. The economics of new media rewards specialization: http://tinyurl.com/meyer-vienna-111004

]]> By: Domino Theory http://gigaom.com/2012/01/26/memo-to-media-supply-and-demand-are-out-of-your-hands/#comment-801681 Fri, 27 Jan 2012 02:45:00 +0000 http://gigaom.com/?p=476539#comment-801681 My blog post today discusses the same subject. Business marketers should focus on becoming the best publishers in their industry.
http://dominothry.com/2012/01/26/why-your-business-must-become-an-information-company/

]]> By: David H. Deans http://gigaom.com/2012/01/26/memo-to-media-supply-and-demand-are-out-of-your-hands/#comment-801568 Thu, 26 Jan 2012 21:47:02 +0000 http://gigaom.com/?p=476539#comment-801568 Mathew, some of the legacy big media and advertising industry leaders will follow this path of denial — no matter the consequences.

It reminds me of the airline industry. Nobody could convince the executive leadership of Pan AM Airways and TWA that denial of significant business model changes would likely result in disaster. They viewed the changing world around them through a rear-view mirror of prior accomplishments.

]]> By: Anonymous http://gigaom.com/2012/01/26/memo-to-media-supply-and-demand-are-out-of-your-hands/#comment-801465 Thu, 26 Jan 2012 18:10:01 +0000 http://gigaom.com/?p=476539#comment-801465 Yeah, I’ve been saying for a while that people should package their content up WITH the necessary advertising and distribute it themselves. So if the NYTimes, made each page a PDF with ads already embedded and clickable, it wouldn’t matter how someone got that PDF, the advertisers (and thereby the NYTimes) would still win.

The same with music, if you distribute your own digital music you can embed your own donation box URLs, brief trailer ads, URLs to your website and how you sell/collect $$$ from digital music.

Instead you saw a fight against this, corporate world cannot imagine themselves NOT being in full control, and their current problem is their fault.

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