Summary:

ShopSavvy, a mobile app known for arming shoppers with the ability to scan products to find the best prices, is now giving consumers the ability to scan products they own so they can quickly put them up for sale.

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ShopSavvy, a mobile app known for arming shoppers with the ability to scan products to find the best prices, is now giving consumers the ability to scan products they own so they can quickly put them up for sale. ShopSavvy’s SavvyListings enables people to become sellers through ShopSavvy and also enhances the scan results people have for local products by letting them see new and used products from 20 million fellow users.

The new feature takes some of the selling of Craigslist and tries to simplify it through barcode scanning. When a user scans a product, they can choose to sell it, and ShopSavvy creates a listing of the product with a picture, information and category, and even suggests a recommended price. Users add the condition of the product and how much they want to sell it for.

ShopSavvy then includes the product in local searches by consumers, who scan a product. If a user wants to buy a used product, ShopSavvy sends the seller that person’s email address so they can continue the sale and arrange for delivery. Right now, ShopSavvy doesn’t take a commission on the transaction.

ShopSavvy’s CEO and co-founder Alexander Muse told me SavvyListings was the most requested feature from users. He said the company is waiting to see how it fares first, but if it’s well received, ShopSavvy is looking at instituting a buy-back program, which will would likely work with Best Buy’s buy back system for repurchasing used goods. He said the inclusion of SavvyListings makes ShopSavvy a more robust shopping tool and makes it more attractive than Craigslist for buying and selling.

“On Craigslist, if I remember to go to Craigslist, I can find a good deal, but it’s a 20 percent hit rate. If I want to buy that product now, there’s often not a match. But if you scan a product, you’ll find the best deal new or possibly from a ShopSavvy user,” Muse said. “We are trying to take out things that make Craigslist more challenging for selling, like describing and taking pictures. We’re taking the inertia out and putting in price recommendations and give that as a tool.”

The move also helps ShopSavvy in its competition with Amazon, which also sells used goods. Muse is quick to tout ShopSavvy’s ability to find cheaper listings for products 94 percent of the time compared to Amazon. Muse said the company is taking some of its recent $7 million in funding to layer in more social integration, which can help with SavvyListings by adding more reputation and karma.

It’s still not clear how much people will want to use ShopSavvy to sell, not just buy. But it’s a logical step that gives users an easy way to make some money. And it creates even more value in ShopSavvy’s network of users and helps make ShopSavvy an even more compelling resource for mobile shoppers.

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