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Summary:

Netflix may have had plans to expand into the rental market for video games when it tried to spin off its physical disc business last summer, but those plans are now canned. Instead, it may start delivering 3-D movies to its streaming subscribers.

3-d bark

Remember that expansion into the gaming space that Netflix was talking about when it launched its Quickster DVD rental service last summer? Those plans seem to be canned together with the whole Quikster idea, according to statements by the company’s CEO Reed Hastings on Wednesday’s earnings call.

However, the company may have another interesting product in store for its streaming subscribers: 3-D movies. “On streaming, that is definitely something we can do and we will be looking at,” Hastings said. The company is already offering 3-D Blu-rays for rent, but hasn’t said how well these titles are doing. Subscription plans for physical discs have been declining sharply, and Hastings said during the call that he expects these numbers to decline quarter-over-quarter “forever.”

What else can we expect from Netflix in the next few months? Hastings said that it will finally start offering separate streaming queues for families this year, and it looks like the company is continuing to roll out Netflix for Kids on connected devices. Most recently, it rolled out the kids-focused UI on Apple TVs, and Hastings said that the device has been “very successful” for his company. Netflix will also continue to work on other devices, with a special focus on tablets. “We do see people enjoying a lot more of their viewing on tablets relative to the PC,” Hastings revealed.

Image courtesy of Flickr user bark.

  1. “The company is already offering 3-D Blu-rays for rent”
    Uh? since when? AFAIK, at this point in time the only online rental for 3D blu-rays is at http://www.3d-blurayrental.com
    I haven’t found a single 3D blu-ray on Netflix as of yet…

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  2. james braselton Wednesday, March 21, 2012

    hi there i hope netflix wii get 3d becuase i use mspot 3d movies on my 3d lg thrill phone and comcast 3d movies on demand and a 3d movie bundeled with 3d or 3d bluray disk and you can get 3d tekken 3d movie with tekken game for 3ds we need more 3d content

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