1 Comment

Summary:

Tablet web use spikes after work and before sleep, another piece of research shows…

Holding iPad

Tablet web use spikes after work and before sleep, another piece of research shows…

It stands to reason that computer web use dominates through the day, when people are at their PCs.

What is more interesting to note is how mobile web use grows during the commute home, then flatlines when people get home, overtaken by tablet usage.

In just two short years, the tablet has grown to take the largest share of weekday evening web traffic, comScore says.

That means a big sofa opportunity, and a big opportunity to either disrupt or complement the prime-time TV experience that has been routine for decades.

The BBC has previously said iPlayer use is quite high in bed.

Previous ReadItLater data has shown iPad owners bookmark articles on their PCs at lunchtime for reading at length on tablet during the evening.

You’re subscribed! If you like, you can update your settings

  1. Naz D’Aboville Tuesday, January 24, 2012

    Tablets are set to be a huge market this year. Check out madvertise’s 2012 predictions – http://madvertise.com/2012/01/12/whats-in-store-for-2012/

Comments have been disabled for this post