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Summary:

U.K. Netflix clone Lovefilm just announced an app for LG’s smart TV’s, and the company is also getting ready to launch on Roku’s media streamer once the device becomes available to Britons. Details on the Roku app are scarce, but it could launch in early February.

lovefilm

British online video service Lovefilm is expanding its device footprint to fend off Netflix, which launched in the country two weeks ago. Lovefilm’s customers will be able to access the service on LG smart TVs, according to an announcement the company sent us via email. The Amazon-owned video service is also gearing up to launch on Roku’s media streaming box once the device starts shipping in the U.K. in early February, according to a reliable source.

Lovefilm’s Instant streaming service, which the company offers in addition to DVD rentals and VOD, costs British Internet users £4.99 per month (around $7.80 USD). The app on LG TVs will also make use of the magic motion remote that some of these devices come with.

It’s unclear yet when exactly Lovefilm will launch on Roku, but it could happen as soon as the first devices begin to ship. Roku plans initially to sell its devices through Amazon in the U.K., and the online retailer currently lists Feb. 3 as the shipping date for the streaming box. Lovefilm and Roku weren’t available for comment on their partnership.

  1. Yet they dont seem to worry or care about launching a 10ft UI here in the states anytime soon. .

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  2. For Amazon VOD.

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  3. I wouldn’t hold your breath if you are expecting any streaming from amazon.co.uk or it’s sister company lovefilm. Experience has shown that if you try to contact support for amazon.co.uk, the indian call centre is completely unaware of the device, and has no way of finding out what amazon.co.uk intend to do as far as streaming is concerned. As for Lovefilm, your ok if your a single teen/twenty something without a social life because your pc, xbox, or ps3 all work, support initially associate the enquiry with bluray players, and then assume that at some point they will support these devices. I find this all a little depressing, the likes of Sky are as strong as ever and don’t appear to have any concerns as far as video streaming is concerned, if I didn’t know better I’d have said that Sky are paying the likes of amazon (uk) and netflix to give the worse service possible in the hope that the trend towards “cable cutting”, not using satellite and cable companies for content delivery, is killed off in it’s infancy.

    Brilliantly wonderful device, ruined by the content providers, what a shame.

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