As Apple has added to its collection of retail stores around the world, it has also been upping the ante on the stores’ design and architectural flourishes, from the 5th Avenue “cube” store in New York City to the Shanghai store with the clear glass cylinder.
Apple is getting even fancier for its proposed new flagship store in Aix en Provence, France, set to open in late 2012 or early 2013: It is doing away with walls almost entirely and going for an all-glass structure (as seen in the rendering above), with the exception of a rear wall for offices and inventory. IfoAppleStore.com reports that the glass will be “enabled by new technology developed by Apple’s glass suppliers.”
The newest store is clearly an eye-popping and accurate expression of Apple as a company in one way: It shows its love of and appreciation for design. But the design analogy of almost total transparency? Not so much.