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Summary:

Updated. Outdoor recreational startup AllTrails today announced a major partnership with National Geographic that will bring unique, co-branded content to the startup’s website at AllTrails.com and its mobile applications. That will give it a lot more data, and opens the door for a subscription service.

alltrails

Updated. Outdoor recreational startup AllTrails recently raised a $1 million in funding according to an SEC filing, and has announced a major partnership with National Geographic that will bring unique, co-branded content to the startup’s website at AllTrails.com and its mobile applications.

Positioned as a Yelp for the outdoors, AllTrails highlights all the best spots for hiking, biking, camping, climbing and other outdoor activities throughout the U.S. It’s already built out its own platform for user-submitted reviews of various locations, and now is looking to extend that to potential partners. And with $1 million in new funding in hand, the startup is poised to expand pretty aggressively.

National Geographic is the first partner to take advantage of the platform, with a wide-ranging partnership that will co-brand the AllTrails site. As part of the partnership, NatGeo is also shutting down its Topo.com site and will be redirecting all of its traffic to AllTrails instead. AllTrails will also be getting a whole lot of exclusive topographic maps and other assets that AllTrails otherwise wouldn’t have access to.

According to AllTrails CEO Russell Cook, National Geographic was looking to roll out a similar guide for its readers, so it made sense to partner rather than to build out a new platform of their own. And with the introduction of new NatGeo data, AllTrails will be able to soon launch a premium subscription service with advanced features that will become available as part of the partnership.

AllTrails was launched about two years ago, and participated in the AngelPad startup incubator in the late summer of 2010. In addition to its website, AllTrails has developed mobile apps for the iPhone and Android platforms.

Update: The SEC filing referenced in this article does not reflect new funding, according to CEO Russell Cook, but represents a transfer of convertible debt into equity.

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