42 Comments

Summary:

MySpace, the grand daddy of social is still wheezing along, comScore says. In fact it is bigger than Tumblr and Google Plus. Infact, people spend more time on MySpace, a dying platform than on Google Plus. Pinterest just cracked the top ten list!

myspace

MySpace, the grand daddy of social services is still wheezing along, comScore says in its latest social media report. In fact it is bigger than Tumblr and Google Plus. I have no idea where (and why) MySpace is getting so much traffic – still. Infact, people spend more time on MySpace, a dying platform than on Google Plus says a lot about the latter. Compare the time spent on Google Plus and Facebook and realize that Google is climbing what is essentially the side of a glass building. Also, did you notice Pinterest just cracked the top ten list! As I said, Pinterest is hawt!

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  1. What’s the time period for this report?

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    1. Sameer it is for the month of December 2011

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    2. Eliman Vega Monday, April 9, 2012

      My old MySpace page still looks better than any facebook page, even with Timeline. It’s not for social networking though… Twitter and Facebook have that niche. Who is it for then? Anyone who wants to make a great impression with a free, custom-designed page. It’s marketing done right. A great way to learn webpage design too.

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  2. Reblogged this on Things I grab, motley collection and commented:
    Surprising, not so much the number of accounts there but the amount of time people still spend on MySpace.

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  3. nice stats, well if Google won’t think of something than it’s the Microsoft way for them, I would expect a lot more from them, than Google+ and Android… Putting Google+ data into search results isn’t something innovative, it’s just rubbish
    http://baretech.wordpress.com/2011/12/12/the-mighty-will-fall-google-isnt-innovative-in-mobile/

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  4. MySpace is still somewhat popular for musicians/bands. If they could embrace that niche further, IMO, I think they could remain viable for a long time.

    They better get on it though – Soundcloud, Bandcamp, ReverbNation, etc. are gaining momentum.

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    1. this was a viable argument maybe 1-2 years ago. today, it’s not even a viable music platform. we now have soundcloud, bandcamp, and facebook musician profiles to fulfill any needs that myspace might have. the major plus of myspace’s music section was that, for whatever reason, people continued to log in to their profile, and they also continued to check out bands through the myspace platform. but without that user base, myspace is utterly useless. i’m actually pretty confused as to how it’s around. anyone care to let me know what the demographics on myspace are like these days?

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  5. It may get more visits than tumblr, but look at how much longer people stay on tumblr. It’s really not surprising that they get traffic since so many bands use myspace to share their tunes. Like Craig said, they should embrace that fact and adapt.

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  6. Noreen Sullivan Thursday, January 12, 2012

    or do not want to have a youtube channel for their band. The simple fact that an edu address was required for Facebook for many years made MySpace the place for people who did not go to college, people in bands, and people who are alternative in some way. While Facebook is not just for privileged white kids anymore there are people who still think of it that way. Military families also account for the high usage especially around the holidays.

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  7. It’d be interesting to see the progession of traffic. I.E. Has MySpace stayed steady in terms of traffic, or, better yet, have they been gaining back some popularity? What do those numbers look like in comparison with Google+? It’ll be interesting to watch Facebook’s numbers in the coming months with their new introduction of “Timeline” which is essentially a “Myspace Lite”. I know this is anecdotal, but I’ve recently been noticing a severe drop off in my own News Feed. It would be interesting to see if this is across the board.

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  8. Pinterest would be more awesome if they just released the API already. Last I saw (at the quora link) they were promising a release date of January 10th 2012, but there has still been no announcement http://www.quora.com/Pinterest/Is-there-an-API-for-Pinterest-that-allows-users-to-display-a-set-of-pins-photos-on-your-own-website

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  9. MySpace is definitely the place for posting video and music. My big problem with them was the non-stop spam (and some viruses) I got from them. Have gotten very little of that from Facebook.

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  10. Notice, this chart shows “U.S. Unique Visitors” and would stack up very differently if it were “Global Unique Visitors”… probably would put Google+ WAY above three others due to European traffic.

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  11. Surely Google Plus is going to take off? I know it’ll be difficult to convince users to migrate from FB for social purposes, considering all of their friends are on FB already, but the little-black-bar that unites google, google+ and gmail is such a winning tool! But is it enough? (perhaps not!)

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  12. I think focusing on a MySpace / Google+ comparison is really apples and oranges. Although I can’t put anything quantitative behind this, my sense, based on what I’ve observed so far, is that Google+ is going to find its primary niche as a business/professional social networking platform. So it will end up looking more like LinkedIn than Facebook or MySpace. There’s just something about the way Google+ is set up that seems to make it more appealing for business use. And I think Google+ has also made that observation–that’s why they’re making the move of adding Google+ content to their search. If it’s used by professionals networking with other professionals, the content will have more value in search results than would content from social networking activity of a more personal nature.

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  13. I bet it wouldn’t look like that on a global level, not just the US, MySpace was only big in the US

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  14. Now add valuation on the chart:

    Facebook: 100 Billion
    Twitter: 9 Billion
    LinkedIn: 7 Billion
    MySpace: 35 MILLION

    Sounds like Specific Media might just have gotten one hell of a deal…

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    1. Absolutely, they paid nothing for it. Myspace will rise again in some incarnation or other. Mark my words.

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  15. ronnyrobinson@me.com Thursday, January 12, 2012

    MySpace isn’t so much of a social networking outlet as it is a marketing tool for bands and independent music. That’s where the numbers come from. People listening to streaming music from local bands.

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  16. Are u sure, the data is fully valid? Is the data global? Does it capture the trend?

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  17. I really think Google + is going to take off in 2012, or maybe Google will push for it to take off!

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  18. Its a social network….. If you ever noticed, social = more than 1 or 2 people therefore older networks are going to have more people than newer ones. People have spent lots of time making there myspace pages. Why does everyone expect people to drop those pages the day google+ comes out. For one thye cant be bothered to remake a social page. 2: no one is on google+ they are all still on myspace. Would you walk away from an old playground full of your mates to an empty playground that just has a whole laod of internet marketers hanging about? This isnt interesting.

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    1. if you look at the statistics, you will notice that ‘no one’ is on google+ or myspace. so… your whole ‘older argument’ makes it seem as if you read half of the article then refused to let any more information enter your brain…

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  19. Dominic Fawkes Friday, January 13, 2012

    Can you really place Google Plus in the traditional Social Network category? It functions in a totally different way. D

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  20. John Smithson Friday, January 13, 2012

    Although interestingly enough, this story (at the time of posting) only has 8 FB shares and 26 G+ shares….

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  21. BettinaRonit Dobrodt Friday, January 13, 2012

    Hiya, no real surprise, is it? i remember being a member on google+ for three minutes, in fact, spending more time to get the account than actually being part of the network. A whole lot of nonsense. Not that MySpace is any better. facebook is leading for a number of reason, and anyone who ever tried other networks knows exactly why.

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  22. It’s really not surprising that they get traffic since so many bands use myspace to share their tunes.

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  23. So – if MySpace is dieing and no other platform bridges the gap for Musicians/band – then time for a new business to grab? Is there an app for that on facebook/Google+?

    It would be great to have such an app on fb/g+. Not sure if these ideas are already thought out and implemented

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  24. Ryan Salinger Friday, January 13, 2012

    MySpace has music from bands. If you were to take all the band/artist pages out, I think G+ may have more.

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  25. My_ has improved. I think the changes they’ve made may be underrated, but as a site for bands, it is quite good, although Google+ combined with the YouTube (with artist’s Vevo inputs, depending on the label with whom artists are contracted) are beginning to push it out. This study should include YouTube as a part of social networking the more integrated it becomes with Google+.

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  26. I wouldn’t call MySpace a “dying platform.” It’s mainly for music artists now, and it seems to work just fine for them.

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  27. Bruce Canales Friday, January 13, 2012

    This will change very quickly especially how Google is going to deeply integrate G+ profiles with actual SERPs on Google. MySpace is still pretty popular in the music industry which is why they are still around.

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  28. Did you notice the dot – that was the time spent on Google +. Essentially that means you go there wonder why you are there and go right back in.

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  29. MySpace is now the defacto platform for music & music makers. It is far from a dying platform, instead it appears to have shifted its place in the the net space.

    As for Pinterest and Facebook, this seems to show that many people still have a nearly unending amount of time on their hands.

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  30. Inaccurate. I don’t even close G+. So, is most fo the people. There are links to the articles in the feed. You click on it, read it go back to next updates… There is no way ppl spend less then 5 min on average. As one famous man said: there are lies, big lies and statistics

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  31. Wow! Avg. mins per user is a staggering # for Facebook and Tumblr. Om – Did you analyze any specific day of the week when people spend more time across all of these social sites? It will be interesting to compare these numbers in Jun, 2012 and see where the wave moving…

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  32. I had no idea that MySpace is still popular, even more so than Google +. I may have to go and take a peak at MySpace and see more.

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  33. Businesses need to look at which services provide engagement and return for their audience instead of looking at total traffic volume. Individuals will clearly enjoying the service that has a crowd of people with similar interests. More doesn’t equal a more qualitative experience.

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  34. Tanis Robert Annicchiarico Saturday, January 14, 2012

    Hipsters need a place to chill too.

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  35. Myspace is my favorite social networking website..
    The myspace design is just amazing!

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  36. The comScore graphic should really be clearer about the detail. In reading the article on the comScore site I understand the information is from November 2011 and the time usage is one month.

    http://blog.comscore.com/2011/12/state_of_the_us_social_networking.html

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  37. Hey, you guys are being silly. I don’t know if any of you who have claimed that myspace is a platform for musicians actually are musicians in the first place. I’m sorry to report, but among the community of musicians that i am in contact with, not a single one of them uses myspace as a platform for their music. sometime 1-2 years ago this died. facebook’s musician page is stellar for musicians, twitter is a great tool for musicians, soundcloud is a great tool for musicians, and bandcamp is a great tool for musicians. musicians no longer have to pick a website to use as their base. so… what i’m trying to say is that I would love an actual answer regarding myspace and what it is that is keeping it alive.

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