Comments on: Intel’s dilemma: Whose problem do Ultrabooks solve?

By: gorgeousninja

gorgeousninja — Fri, 20 Jan 2012 08:26:21 +0000

while i agree that millions use MS Office everyday. The number that NEED to use Photoshop/Avid on a daily basis is not going to be that high. \the popularity of both the iPad and the Macbook Air shows that Intel’s strengths of raw power are only appealing to the teenboys now. Intel have realized this and are hoping that they arent too late.

By: gorgeousninja

gorgeousninja — Fri, 20 Jan 2012 08:20:21 +0000

“Consumption is good for cows. We are humans,”

That line was getting old about 18months ago. Anyone that is still calling the iPad a consumption only device clearly isn’t paying attention…

By: ADWolf

ADWolf — Wed, 11 Jan 2012 15:05:00 +0000

Or QuickOffice HD, Polaris, or Google Docs running on any Android tablet…

By: Nangka

Nangka — Wed, 11 Jan 2012 03:34:40 +0000

yeah in a transparent pouch and put inside a transparent bag.

it’ll be most impressive if you can interact through the bag & pouch.

By: Shameer Mulji

Shameer Mulji — Wed, 11 Jan 2012 02:08:11 +0000

The problem that ultrabooks solve is for those that need a light, powerful notebook that can run legacy applications. Generally, they consist of the following users;

1. Business professionals
2. Creative Professionals
3. Students

MS is THE number one used application today, used by hundreds of millions of business users and students worldwide. Also Photoshop, Premier, Final Cut Pro 7, Avid, etc. are some of the major apps used by creative professionals. People that rely on these apps on a regular basis won’t be using a tablet as their primary computing device. They need access to a legacy environment. An ultrabook running Win7 or Win8 will have the best of having access to the legacy desktop plus the new Metro-environment. Until these major apps get re-written as a native Metro, iOS, Android app, I don’t see these users relying on a tablet for their main PC, not anytime soon, maybe some day in the future…Maybe.

For those users that have no reliance on legacy apps, I definitely agree that a smartphone & tablet will fill their needs completely. It’s these users that Intel is afraid because a tablet running on ARM processors will be enough for them.

Tens of millions of business & creative professionals still rely on legacy software (MS Office, Photoshop, Premier, LOB apps, etc.). These users are not going to use a tablet to do all their main work

By: r00fus

r00fus — Wed, 11 Jan 2012 01:23:18 +0000

Intel *currently* supplies the processor for the MB Air.

Problem is, Apple could, very easily, switch that out to an A6 or A7, since Apple makes the OSX toolchain and now also has the Mac App Store.

Enter my hypothetical 2012 or 2013 Macbook Air with 2x battery life, decent imagination 6-series graphics chip and an Apple-designed processor. They could probably make it 20% lighter at least, and probably fan-less.

You may laugh now, but Intel is soiling their pants about this possibility.

By: yusuke toyoda

yusuke toyoda — Wed, 11 Jan 2012 00:18:42 +0000

Or, QuickOffice on iPad, until Microsoft puts out an iPad version of Office, which *seems* inevitable.

By: yusuke toyoda

yusuke toyoda — Wed, 11 Jan 2012 00:16:25 +0000

That’s not the consumer’s problem. So consumers will ignore this product that doesn’t solve their problem.

By: James Katt

James Katt — Tue, 10 Jan 2012 23:24:31 +0000

Apple is the one who provides the solution to problems people did not know they had.

By: Nine Yarder

Nine Yarder — Tue, 10 Jan 2012 22:50:50 +0000

I’m sitting here at the dinner table while the meal is cooking, typing on a MacBook Pro. Within reach are two iPhone 4S’, and an iPad. The MB is best for web browsing while sitting at the table, but I just checked the weather forecast on my iPhone, which is also running a timer for the stew on the stove and streaming music via AirPlay to the Apple TV/stereo. I just took a picture of the dog with the iPhone and texted it to my daughter. My wife is reading the NYTimes news on the iPad. Meanwhile, when the thought strikes me, I’ll click on the Parallels app running Win7 on my MB and enter some lines of code into MS Visual Studio for the database app I’m working on. I do a lot of my software development at the kitchen table.

I just don’t see one device, e.g. an Ultrabook or MB Air, being as convenient as having a mix of devices handy which are better suited for specific use.