Comments on: Louis C.K.’s lesson for marketers: Honesty is the best strategy

By: Joshua Barker

Joshua Barker — Mon, 09 Jan 2012 21:27:43 +0000

tell that to Rebecca Black…

By: Benji

Benji — Mon, 09 Jan 2012 21:26:32 +0000

Of course you have to be somewhat well known to sell something well. When in history has someone sold a product successfully that nobody knew about or wanted? That doesn’t make sense.
In fact the article points out he isn’t very well known comparatively to others. Maybe I’m not seeing what your trying to say?

By: skibum

skibum — Mon, 09 Jan 2012 16:55:42 +0000

I agree. He did appear on Leno, and AsSeeOnTV describes perfectly what I remember. It was perhaps three weeks ago, I believe.

By: Antonio Miller

Antonio Miller — Mon, 09 Jan 2012 14:44:15 +0000

I wish he would get a facebook page so I could and get his tour dates and locations.

By: David Amerland

David Amerland — Sun, 08 Jan 2012 16:18:46 +0000

Most of the commentators have already addressed the points of passionate engagement and logical pricepoint. Louis C.K. is amongst the vanguard of content creators (writers and musicians are amongst them) who are going down a path which, in a rather prophetic post last year, I called ‘Truth Marketing’ http://goo.gl/ODxdI. Jennifer’s analysis here is spot on.

By: David C Dean

David C Dean — Sun, 08 Jan 2012 08:17:56 +0000

I’m terrified (and laughing) at what that testimony would sound like.

By: Corey S Vecchiarino

Corey S Vecchiarino — Sun, 08 Jan 2012 04:16:32 +0000

Louis CK should be invited to testify to congress about why SOPA is unnecessary if content producers just adjusted to the free market as well as he did. Rather than strong armed their customers though the government by bribing them.

By: rwlDr

rwlDr — Sun, 08 Jan 2012 01:39:57 +0000

As a followup comment I saw him on a recent J Fallon show where he humbly thanked his fans for their honest support; advised Jimmy he had made more money than planned or wanted, and listed the staff and charities that benefitted. He gave away more than 75% if I remember correctly.

By: AsSeeOnTV

AsSeeOnTV — Sat, 07 Jan 2012 19:10:43 +0000

If I’m not mistaken, he did appear on Leno where he did a bit with an old 99¢ or so marked, Leno DVD, taking out the Leno liner and saying that you could DL his show and put his liner on the old case and put his show in the case that the Leno video was in.

By: Jaime

Jaime — Sat, 07 Jan 2012 18:19:11 +0000

not famous? No fanbase? You’re wrong. Louis ck often said worldwide touring more than paid the bills — the show on fx was just a fun project he’d only do if there was no meddling. 800,000+ followers is a strong fanbase. He built his recognition thanks to “the machine” and that’s how he was able to pull this off. It will not work for people who started on the internet.