3 Comments

Summary:

Barnes & Noble is looking at separating its Nook business in what it calls an attempt to capitalize on the growth of digital content. The company said there’s no time-table for such a move nor any guarantee it will happen.

img_1379-e1320682946528

Barnes & Noble is looking at separating its Nook business in what it calls an attempt to capitalize on the growth of digital content. The company said there’s no time-table for such a move, nor any guarantee it will happen, but the mention of it suggests it’s very possible.

The news comes after a strong holiday season in which the bookseller said sales of digital content during the nine-week holiday season increased 113 percent over the same period last year. Sales of the Nook Simple Touch, Nook Color and Nook Tablet were up 70 percent over the last year, though sales of the Simple Touch were below expectations.

Barnes & Noble now expects fiscal 2012 digital content sales to come in around $450 million with a run rate for digital content sales to hit $700-$750 by the end of fiscal 2012. And the Nook operation is now expected to generate $1.5 billion in sales this fiscal year. Here’s what William Lynch, CEO of Barnes & Noble had to say about the Nook business:

We see substantial value in what we’ve built with our Nook business in only two years, and we believe it’s the right time to investigate our options to unlock that value. In Nook, we’ve established one of the world’s best retail platforms for the sale of digital copyright content. We have a large and growing installed base of millions of satisfied customers buying digital content from us, and we have a Nook business that’s growing rapidly year-over-year and should be approximately $1.5 billion in comparable sales this fiscal year. Between continued projected growth in the U.S., and the opportunity for Nook internationally in the next 12 months, we expect the business to continue to scale rapidly for the foreseeable future.

As Lynch mentioned, Barnes and & Noble is looking to expand internationally and is in talks with different potential partners including publishers, retailers, and technology companies. It’s understandable considering that the digital side of the business is outpacing the company’s traditional business. Barnes & Noble said retail store sales increased by 2.5 percent to $1.2 billion for the holiday season compared to the prior year. Comparable store sales increased by 3.4 percent this holiday season, but that was less than the 9.7 percent increase last year.

Meanwhile, BN.com holiday sales were up 43 percent to $327 million compared to the prior year, with comparable sales increasing 52 percent. The company said Nook business drove the increase of online sales and offset declines of physical product sales. Overall, the Nook business, including sales of digital content, device hardware and related accessories, increased 43 percent during the holiday period to $448 million. The company has lowered its full fiscal year 2012 forecast, saying consolidated sales will now be $7.0 billion to $7.2 billion with earnings before interest, taxes, depreciation and amortization to come in at $150 to $180 million because of the performance of the Simple Touch.

The stock is getting hammered prior to the open of the market, perhaps due to concerns that spinning off the Nook business could strip away the growing part of the company. But giving Nook its independence could allow that business to grow faster and make more aggressive moves if it’s not weighed down by the parent company.

You’re subscribed! If you like, you can update your settings

  1. This is just an astounding decision. A report in USA today shows that for 42 of the top 50 books in USA Today Best Seller List eBooks outsold the paper books. They should be spinning off the stupid real estate business.

    http://books.usatoday.com/bookbuzz/post/2012-01-05/hunger-games-and-more-e-books-top-the-best-seller-list/596508/1

    1. Well, I don’t know for sure what Riggio’s thought process is … but I do know at the height of the dot-com bubble he spun out BN.com for a big payday, and then bought it back at the fraction of the price. He may not be thinking or able to pull a similar stunt here (the situations are not analogous either) … but sometimes past history is a guide, so I would say the devil is in the details. When more details emerge, including the percentage retained and other moves / financial engineering sleight of hand is revealed, we can fully judge what he is up to.

      He is not an Internet genius, he is old school streets of Brooklyn. But he knows it, and he does the street guy’s survival instincts – doesn’t guarantee he makes a good move here. Time will judge.

    2. When B&N needed more capital to compete with Amazon to build out the web business (because they were laden with debt from lots of acquisitions), Riggio spun B&N.com, and raised something like $650MM (more than BKS marketcap today). He later bought BN.com back for a fraction of that. It was a savvy move that made something, if not the most, out of his position.

      Now, the additional capital spent on retail store expansion wasn’t ideal, obviously, but Riggio is a from-the-streets-of-Brooklyn retail guy. I don’t know what he is thinking here, but I wouldn’t rule out that perhaps is thinking along the same lines. I have no inside information, just history as a guide.

      While the situation is not exactly analogous to what happened before — if and when something more concrete materializes, we can judge whether Riggio is pulling some financial engineering sleight of hand to improve his balance sheet to compete in the e-world or not.

      As an old school Brooklyn guy, he is not the most savvy about the Internet, but I think he also knows that. We’ll find out if his survivor instincts are enough … I wouldn’t bet a lot on it. Its not easy task to get to there from here sometimes (ask Kodak, Borders, etc. etc.)

Comments have been disabled for this post