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Summary:

Sandvine has some interesting New Year’s predictions about how tablets will intersect with the wacky world of mobile broadband. While new family data plans will encourage more consumers to connect their tablets to 3G and 4G networks, they will be awfully careful with their usage.

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This time of year, a lot of companies are issuing their “top predictions for 2012,” and most of the trends they forecast are hopelessly obvious: Smartphone sales will skyrocket! or Apple will launch a new iPhone! But Sandvine’s top 5 projections for the new year are always worth a glance; its status as one of the telecom industry’s biggest packet sniffers gives it unique insight into how consumers use their mobile and wireline broadband connections.

This year, Sandvine had a lot of interesting things to say about how tablets will intersect with the wacky world of mobile broadband as well as the continued deterioration of carrier services and the advent of live streamed video. Without further adieu ado, let’s drill into what Sandvine thinks is in store for us in 2012:

Mobile data pooling plans will become popular

Our own Kevin Tofel has been predicting this trend for some time, and Verizon Wireless has confirmed it will launch its first family data plan next year, so this hardly a breathtaking suggestion. But what makes Sandvine’s prediction more interesting is that it posits pooled plans will be the critical first step to luring tablet and other emerging device users onto mobile broadband. That brings us to Sandvine’s next prediction:

95 percent of tablet traffic will be on fixed access networks

Traffic JamThat’s a shockingly high number, since tablets are first and foremost mobile computing devices, but as the emergence of new WiFi-only tablets such as the Kindle Fire show, consumers are much less interested than carriers had hoped in the “mobile” half of mobile broadband. Part of the reason is the higher cost of 3G and 4G connected tablets, as well as the higher fees and data caps associated with a mobile connection. But Sandvine said a primary factor is the lack of pooled data options: Consumers simply don’t want to buy separate plans from their tablets and smartphones.

You would think Sandvine’s prediction on the adoption of pooled plans would reverse this trend, but Sandvine thinks most tablet users will continue to look at Wi-Fi rather than expensive mobile broadband services. Consumers may take advantage of these shared data buckets to buy more 3G and 4G tablet and connect them to their operators’ networks, but that doesn’t mean they will use those connections extensively. Consumers may choose to self-police which networks they use to due to the high per-megabyte cost of mobile broadband. A tablet loaded down with video applications can eat through a 2 GB or 5 GB plan in a matter of days, if not hours.

This is good news and bad news for carriers. Pooled plans will encourage more consumers to hook their tablets into their HSPA and LTE networks, but they won’t make money off consumers closely monitoring their data meters. Carriers will get incremental data revenue from tablets, but they won’t suddenly start seeing customers paying $100 a month for data.

The potential for bill shock will increase

Then again, there will be those customers who accidentally spend $100, or even $1,000, in any given month precisely because they aren’t monitoring their data use closely. Tablets can suck down an enormous amount of bandwidth, so as more of those devices make it onto the wireless network, the greater chance more customers are going to complain to their operators about exorbitant bills.

Messaging apps will take a bigger bite of operator revenues

When AT&T removed all remaining tiers in its messaging plans, it practically started begging its customers to look for SMS alternatives. Faced with either committing $20 a month for an unlimited messaging plan or paying the astronomically high rate of 20 cents a message, many consumers have turned to smartphone services like WhatsApp, GroupMe and Beluga, as well as the proprietary platform texting systems iMessage and BlackBerry Messenger. They all use the phone’s data connection rather than the SMS signaling channel, and since a text message uses only the minutest amount of bandwidth, consumers can send thousands of them without making the smallest dent on even the most restrictive data plan.

Operators make bank off of SMS and so any threat to their messaging services is bound to have impact on revenues and profits. That tide has already shifted, according to Sandvine. Its latest study of IP messaging trends in Asia-Pacific markets shows a full 8 percent of consumers in that region are using WhatsApp to bypass operator SMS fees.

Live video will explode

Saying video will be a critical application in 2012 is obvious, but Sandvine believes next year will be the breakout year for live video, seeing it penetrate beyond the broadcast airwaves and cable boxes to Internet-connected TVs, game consoles, smartphones and tablets. Sandvine pointed toward Bell Canada and Rogers, which jointly bought controlling interest in the NBA’s Toronto Raptors and NHL’s Toronto Maple Leafs. The barriers between live sports content and live IP streaming are rapidly deteriorating.

Of course, live streaming places a whole new set of expectations on operators, who can no longer even out the bumps in a stream through extensive buffering. The problem will become particularly acute on mobile networks, which are already cantankerous beasts when it comes to streaming. Solving problems with latency, packet loss and jitter will become all the more crucial.

  1. In your 2nd paragraph I think you mean “without further ado”; “adieu” means “goodbye” in French.

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    1. You’re right! Thanks for the heads-up. It’s been fixed.

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      1. Thanks R, Sarah. Don’t tell my wife. She actually thinks I speak French…

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  2. While the prediction that 95% of tablet traffic will be wifi based seems very very high, I posit that this will be the case. Even in 2011, WiFi-only tablets are outselling cellular tablets by more than 2 to 1….see http://techuntangled.com/cellular-tablets-losing-out-to-wifi-tablets for more

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  3. Comsumers are rebelling against the exorbitant cost of tablets with data modems and their associated data plans. The meger subsidies carriers offer for tablets with 2-year contracts is hilarious.

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    1. Good point, Virtuous. I think the operators are using tablets as an excuse to veer away from subsidies. Their logic is that consumers are accustomed to paying full price for tablets in their Wi-Fi-only forms, so why not buck the usual subsidy model and avoid taking an upfront loss on every new customer added?

      The problem is consumers now expect to steep discount when dealing with an operator, and for some reason the difference in price between a 3G/4G tablet and a Wi-Fi is the cost of a new smartphone. I’m not an industrial designer, but I can’t believe it costs $200 to add LTE to the Samsung Tab 10.1. Even after subsidy (and two year contract) its still more expensive to buy the 4G version than the Wi-Fi version. Like you, V, I hardly view that as a deal.

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  4. the ISP’s are killin us (ripping us off) with the “pay for packets” approach…we’ve been paying x for y but getting less of y so that we’ll have to pay more..boycott by dropping it altogether and they will see the light – right now, it’s what ever the sheeple will pay !

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    1. imho, I simply must agree. In addition, data caps will put a serious limit on kids in schools that switch to tablets.

      During he next 24 months, superintendents face the perfect delima of ‘new books’ at $1000 per student or subsidized tablets at $400 and a role-of-the dice on ‘open-souce’ written text books, apps and videos.

      Suddenly data caps on those $10 broadband plans mandated by the feds for the poor to have at least 2nd rate access to the internet will be meet within a day of getting a tablet and it’s first mandated os upgrade.

      The differance betqween have and have nots is about to have a new fondation on whitch to grow;

      data caps = education caps.

      paying for packs = education caps

      Caping the poor @ poor.

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