How are people like Sun co-founder Scott McNealy, Paypal co-founder Max Levchin, Wordpress founder Matt Mullenweg, Cisco CTO Padmasree Warrior and Foursquare founder Dennis Crowley approaching 2012? We asked 12 of the best-known tech industry leaders to share their New Year’s resolutions with us.


Lead the charge to electric transportation

By Elon Musk, CEO, Tesla Motors, SpaceX (As told to Katie Fehrenbacher)

Back in the day Elon Musk was well-known for being one of the co-founders of PayPal. Today, the former Internet entrepreneur is tackling no less than electric cars, solar rooftops and rockets. He’s the CEO of both Tesla Motors and SpaceX, as well as the Chairman of SolarCity.

The way I see it is that all transportation will go electric except for rockets, ironically. All that is needed is someone to provide compelling electric vehicles. That is something we’re doing at Tesla and that’s something I think we’ll see the rest of the auto industry doing over time. I don’t think there is such a thing as the electric vehicle market and the internal combustion market — it’ll all go electric. It’s just a question of producing a compelling product.

Currently for electric vehicles, there isn’t a problem with demand, there’s only a supply limitation. As many compelling electric cars that can be made will be bought. It just takes time to get them made.

People have the wrong idea of there being an electric vehicle market and also a gas car market. It’s just that if you want to buy a compelling electric car right now there are very few options. You’ve got the LEAF, with an effective range of 70 miles, which is not very practical. And you’ve got the Volt, which has an effective range of 35 electric miles plus the gas miles, so it’s not super great as an electric car and it’s relatively expensive for a car in that range. The Tesla Roadster is expensive and impractical for most people.

2012 is a big year for Tesla. It’s really just a matter of refining the engineering of the Model S. We’re down to the final brush strokes at this point. The most important thing for us is to get the manufacturing online. We’re trying to get to a 20,000 unit per year run rate as soon as possible and we’ve committed to start deliveries to customers no later than July. I feel very confident of meeting that date.

Then we’ve also got a big event, on Feburary 9th, which is the unveiling of the Model X. I think that will be very well received.

The biggest effect that Tesla will have on the market is being a good example for the overall car industry. We can show the industry that if you make cars that look good, have good performance and long range then people will buy them. With the Roadster we spurred GM to create the Volt, which Bob Lutz has been kind enough to acknowledge. The second effect will be the sector effect. Through the cars we make and the power trains that we supply to others.

The fully electric RAV4 will come out the middle of next year, or whenever Toyota wants to bring it out, and that’s going to be the best mass market electric vehicle out there. We’re making the whole power train, motor, battery pack, inverter, and charger and all the software.

I think we’ll also see steady improvements in battery technology. In the case of the Model S, it’s less than half the cost per kilowatt hour of the Roadster. So we’ve made a huge improvement there and the range has increased and the efficiency has improved. I think we’ll continue to see an improvement in the cost in battery energy maybe 7 to 9 percent per year. That may not sound like a lot, but if you compound that over several years it becomes very significant.

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  1. Excellent. Pure McNealy. Punchy, invigorating, real, entertaining.

    1. If I was a Cisco exec, I’d be more worried about Huawei than advocating for women. You want to advocate for women, become a lobbyist.

  2. is that Matt or is it Jeff (as in Bridges)

  3. He it the nail on the head about consumer vs. business products.

  4. Putting Steve Jobs and open web and open source in the same article is blasphemy. I don’t know how you can connect the two and be serious. He was the embodiment of everything you are afraid of. Proprietary platforms driven by locking users in so they cannot leave and have to keep buying things for him under the excuse of “experience”.

    And the reason why others will try to think about what would Steve do is because everyone saw that locked down, proprietary approach is making A TON of money. He single-handedly contributed and instigated what you are afraid of.

    1. Steve Jobs was successful in many ways. There are lessons that can be learnt from what he did, and those lessons can be applied to any technology, be it open source.

      And user experience is not an excuse. Its the reason people buy things. Try making stuff without it, and see if you are able to sell a single piece of it.

    2. apple being closed does not mean that one cannot browse certain sites. think of apple as a company that charges double ( consumers hate that) but delivers half tco (businesses love that). and it is able to pull that off only by keeping certain things closed.

      1. May be so, but 2 weeks into my new Android phone and I’m still struggling to export MY sms text messages from MY iPhone. Even Apple support doesn’t respond to my requests for help with this. I think they forget I was a customer for many years, and if this was easily resolved I could become a customer again!

  5. Great Stuff…We are building a new community first platform here

  6. “A few years ago, Google started favoring some of their own websites over others” I am happy for google to provide me an option “do you want our services to be displayed first or not” and I’d check that blindly because so far, google’s services have been much better at providing me with what I need.

  7. Why shouldn’t they? ABC advertises ABC shows and not NBC or CBS’s. This is one reason why some people and companies create large networks (whether they are broadcast or information networks); to help promote each other.

  8. I have always enjoyed McNealy. Cool dude. But come on! You left SUNW because the stock was crashing and you wanted out of a dying business…Not because you wanted to spend time with your kids,

  9. Mullenweg makes no reference to photographing food in this interview. I’m suspicious.

  10. I still haven’t got out of “Stay Hungry, Stay Foolish” of Steve Jobs and now you are giving me “Stay Nervous”. I would say “Stay Cool”.

  11. Good Article….But I think that looking for funding may not be synonymous with technology that brings about “real” and “Lasting” change.
    Real and Lasting change could involve putting the “Community” that adds value to your service first in a way that may eventually break the cycle of inequitable distribution of monetary value to the “Corp”


  12. Brilliant post and I shall print it out and pin it down on magic board!

  13. Philip has a lot to say , but there is a silicon valley assumption hidden here that no company is valid unless it has VC investment and makes a quick exit. Anything else is derided as a “lifestyle business.” When you take VC or angel money you instantly change who your customer is. No longer are you solving a problem for a million people, you are now solving an investment criteria for a very few investors. Don’t do it. Find a small enough piece of the market/problem and using you own funding go to market and grow organically. Keep focused on your real customer. They have far more money that any VC. Only take money from friends and family who are giving you money because they love you. Think Bill Gates, not Google. The math is rather simple. A typical VC funds less than 1 in 100 business plans that they see and 90% of their funded businesses are failures (by VC standards). Why would you want to twisted your life’s work for such slim odds.

  14. A GREAT article but please note that grouping it under “leaders’ New Year’s resolutions” was wholly unnecessary and misleading (given there were no resolutions, and anyway I did not go to this article because of “resolutions” but rather because I saw a quote from the article in an NRF newsletter regarding the increasingly closed nature of the web). And it wasn’t easy to get here from the page that showed the photos because the text was poorly printed in contrast so that many of the names I couldn’t read, I happened to guess correctly at Matt Mullenweg’s likeness.

  15. GREAT article. But linking from the “12 tech leaders’ resolutions” was both inaccurate (given there are no “resolutions” here) and unnecessary (as I was enticed to come to the article via an NRF newsletter linking this and that newsletter gave a quote from this particular article – I have no interest in reading tech leaders’ resolutions).

    Further it was difficult to get to this page from the page introducing the 12 leaders’ resolutions, as the text on the photos was in many cases unreadable, especially for this Mullenweg article. I got to this as I could make out the “Open” word and guessed this was Mullenweg’s likeness.

    Second attempt at commenting – seriously, my comment doesn’t appear and no notification like “pending approval of the comment” because I chose “guest” instead of one of the commercial services? Fine, I logged in via Twitter this time. But this really needs to fix its messaging and/or technical issues (I’m not sure which it is). Apologies if this resulted in a double post.

  16. “A few years ago, Google started favoring some of their own websites over others. They left a path of scorched earth through many prominent businesses and publishers.”

    It’s fairly irresponsible to say this without justifying it. Which Google services are you referring to, and which businesses were hurt by it? There are many individual cases you could be referring to, with varying degrees of debatability.

  17. it does not matter if the net is open or closed, what matters is the extent of run time criteria vs compile time criteria. we live in a world of power gradients, which are maintained indicating the absense of a countervailing force. this is possible if resistance buildup is nipped in the bud, which requires run time criteria.

  18. Re: Program or be Programmed, I just penned a related post on the Learn it Yourself movement: http://bit.ly/sReK6m

  19. we are facing tech evolution so fast that we are increasingly lagging behind. in such a situation, the best thing we can do and should do is work from first principles. in an ideal business setup, there is no profit or loss. also we need to separate the goals from the paths. these three form the basis of all my thinking about how technology can improve our lives FP / IB / GP

  20. If you look at the world through a pair of eyes then naturally we surmise that there might be more considering the lack of use of the most part of our brain…then stating that we might neurologically partake of data and images in the future is plainly stating the bleedin obvious.

    I see that we strive forward as a collective group of engineers trying to convince the world that 3D is the next step…when it may damage eyes to the point that we had better, and pretty soon find the answer to the absorbtion of images neurologically because we may be on route blinding a generation….The folly of the human being and the “no sir nicotine is not harmful” attitude of businessmen is a frightening legacy!

  21. I have already come.
    As I promised that I would come again, I have already come. Now all the people around the world must listen to this message,

    “I have already come”

  22. Nice post Mr. Hesse and I’ve been a loyal Sprint customer since the year 2000 but you guys still screw your existing customers under contract and always favor new customers when new handsets come out (which is pretty rare). But, you guys still are the best of the big 3 in the US.

  23. GREAT!!! I agree with you about women being more hesitant. I also want women to push for society to accept us as Mom’s and Dad’s with lives. The American workplace is not child friendly and we shouldn’t have to sacrifice our family’s quality of life for careers, or vice versa. At least this is the case in the entertainment industry. I hope we can stop working crazy hours and spend some time with our families and friends.

  24. Please if you’re going to advocate women in tech, make it actually “tech” or scientists, inventors, “do’ers”, etc.-not executives

  25. I feel sorry for you, and all people who have such shallow, politically correct introspection.

  26. panjwani_ajay Monday, January 2, 2012

    pixel qi is following apple model – designed in us made in china. that indicates the onset of higher optimizations for higher margins. and that is where the conspiracy lies. those mit stanford phds were always at hand watching china under optimize all over the place. only when the margins got wafer thin did these phds decide to add intellectual property margins

  27. panjwani_ajay Monday, January 2, 2012

    dans story reminds me of the problem of electricity grids where half the power gets wasted in transmission. in telecom too, there is no need for owners of networks to provide services too. have number portability and have a separation between network ownership and service providers

  28. This gave me some ideas. Now, I’m having trouble with my resolution: Be a better manager or be a better leader? I think there’s a difference between the two. I would love to see technology humanized this year and we have a lot to clean up amidst all that clutter. More success to all this 2012!

  29. ….More Humane should be about reversing the flow of “VALUE” from “COMMUNITIES”” to “corps”…This should be the next phase of and evolution of tech….

  30. I like the human face to technology bit and the acceptance that technology can become overwhelming. I think more tech entrepreneurs should help users deal with the deluge of information rather than adding even more information to an already overflowing knowledge stream. As someone once said, and the big data debate supports this, the future belongs to the information curators, not the information creators.

    1. I actually like that as an entrepreneur, he brought up physical activity. I find that its critical to get a good oxygen rush in at least a couple times a week as well.

  31. 1) Path is confusing and you’re telling the user how to use the app (which is annoying and will be one of facebook’s failings)
    2) what was the point of mentioning you are an olympic jr skier? #humblebrag
    3) we’re not all rich like you Dave. Most people cannot afford a personal trainer in this economy

  32. MATT W IS 25 YEARS OLD! WTF coud he possibly truly understand about a 20 year tech cycle (a tech cycle, that changes SO fast, is not anything akin to a political or financial cycle). Not taking away his supposed brilliance but I would rather hear from weathered CEOs who have been around the block many times, not from some kid who got it lucky once.

  33. Bruce Ketchum Sunday, January 8, 2012

    One word… Graphene.

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  35. “the industry doesn’t get it” ..?

    The “industry” never shuts up about it. Where have you been?

  36. Warrior’s last comment about helping other women is a very important point. As a technical female, I find that too often, women who are in a position to mentor or help, instead act with spite and competition. There seems to be an innate sense of cattiness that these women don’t realize sabotages the reputation of women overall in the workplace. I would cherish the chance to be mentored or even have a decent conversation with a woman who has been through the uphill battle of being a technical executive and not being labeled as any of the derogatory things that successful women are often called!! Even more so, a woman who has been able to do so without sacrificing the idea of family and a personal life.

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