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Summary:

Almost two years after HBO launched its on-demand streaming service HBO Go, the premium cable network has finally gotten the last two major holdouts to agree to offer it to their subscribers. The service will soon be available to 98 percent of all HBO subscribers.

hbo go

What a difference a weekend makes. Almost two years after HBO launched its on-demand streaming service HBO Go, the premium cable network has finally gotten the last two major holdouts to agree to offer it to their subscribers. On Friday, Time Warner Cable announced  HBO Go would be available to its subscribers in the next month. And on Monday morning, Cablevision finally capitulated as well, saying the service would be available to its subscribers “in the coming months.”

With Time Warner Cable and Cablevision on board, HBO Go is now available on all the major cable and IPTV operators, fulfilling the network’s quest to offer unfettered access to its content. HBO co-president Eric Kessler wrote in a statement that the service will soon be available to 98 percent of the network’s subscribers. In that respect, HBO is leading the cable industry in adopting what I like to call the “ubiquity imperative“: the need to let viewers watch your content whenever, wherever and on whatever device they’re trying to access it from.

HBO Go makes movies in the pay TV window available for streaming, as well as every episode of every original series the network has produced. Altogether, that’s more than 1,400 titles, and basically anything any HBO fan would ever want to watch. Even better, all its movies and TV shows can be accessed from PCs, mobile devices and tablets, Roku streaming set-top boxes — and soon will also be on Microsoft’s Xbox Live service.

Frankly, I’m a big fan of the HBO Go service and of the network’s emphasis on ubiquity and hope other networks — like Showtime and Starz — soon follow suit with their own TV Everywhere services. The more content that’s available everywhere, the more value those networks will provide to their subscribers.

  1. I’ll get excited when it is available without a cable subscription.

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    1. Yes, exactly. “Everywhere” and “ubiquitous” it’s not. Cable subscriptions are getting close to useless and HBO needs to realize that before they’re too late.

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  2. Steven Mandzik Monday, December 19, 2011

    Im not a fan.

    I want HBO but I don’t want to pay a cable company for that.

    Let’s cut out the middle man.

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    1. It will be a long time before HBO Go is available without a cable subscription. HBO gets tons of support from its affiliates, and right now the broadband-only market is pretty tiny. It doesn’t make sense for them to do so.

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      1. actually that market is huge, young, and growing. I love this show and watch it legally whenever I’m home. But like 95% of my friends here, I don’t have a TV with cable. I wish they woul doffer it legally online to watch so I don’t pirate it. But I’m not waiting months when it’s only due to a flawed exclusivity model. In short: Man just sell it online without other cable!

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  3. You know, the USA is not “pretty much everywhere”. Maybe you should correct your misleading title.

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    1. Fair point. But it’s pretty much where HBO has subscribers.

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  4. directv won’t allow it’s subscriber to watch HBO GO.

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    1. Harley Dickerson Wednesday, January 25, 2012

      sure it does I use it tons!

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  5. my feeling is that in a year or two from now , since most people get internet from cable companies , that they will offer hbo go if you sign up with their internet service or if you have internet service you can get hbo. that way cable companies get subscribers and people that don’t want cable can get hbo.

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  6. Comcast still doesn’t allow HBOGO on the Roku and they’re a pretty major provider, or so I thought. I’m so disgusted at Comcast for this I’m tempted to pull the plug on cable completely, but I really want HBO. I’m with everyone else: I just want HBO without the other cable crap. And I’d be totally willing to be required to get broadband internet to get HBO, and I’d be willing to pay more than what my cable company is currently charging me for HBO. Just saying, in case any HBO or cable folks are reading.

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    1. Harley Dickerson Wednesday, January 25, 2012

      I really do wish this would happen but if it ever does it wont be for a long time. If HBO were to offer the HBOGO service to everyone and not just HBO subscribers the cable companies would just refuse to carry them at all.

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  7. Cheryl Barresi
    I can`t get HBO because Charter won`t let me subscribe with out getting Basic TV. I already get 25 channels with out cable so if I get basic I will pay for TV I already get. So I can get the service I am willing to pay for unless I pay for something I already get for free.

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  8. I use Charter cable exclusively for Internet service and I’m quite happy with my roof mounted over-the-air antenna for digital television… I called Charter and ask them what it would cost to get the minimum service to qualify for HBO Go and they tallied up an additional $60/month fee for basic + digital box + HBO package (not to mention activation/installation cost). More realistic than hoping to see HBO Go become available direct, might be to see HBO Go and other like services become available in a “digital only” subscription package. Let the cable companies continue to be the middle man for now, but have them wise up and offer a reasonable packaged product knowing we don’t need a digital box, installation, etc… to use this service.

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  9. Mediacom isn’t on board, yet. Disappointing for it’s customers.

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