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Summary:

Apple’s iPhone 4 was the leading mobile phone in the U.S., despite being a phone launched mid-way through 2010, according to a new Nielsen report. The iPhone helped propel smartphone usage in the U.S. to new heights during the past year.

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Apple’s iPhone 4 was the leading mobile phone in the U.S., despite being a phone launched mid-way through 2010, according to a new Nielsen report. The iPhone helped propel smartphone usage in the U.S. to new heights during the past year.

Smartphone penetration rose significantly compared to two years ago, Nielsen noted. In 2009, just 18 percent of mobile phone users were packing smart devices, while in 2011, that number had risen to 44 percent of U.S. residents, with more than half of adults between 18 and 34 counted among them. The iPhone in general has done a lot to propel that adoption.

Credit: Nielsen

Of individual device vendors, Apple is still very much on top, despite the fact that Android as a platform has eclipsed its market share on devices. Apple’s iPhones account for 28.6 percent of all postpaid smartphone subscribers, compared to 15.8 percent for BlackBerry, the next closest competitor, and 15.8 percent for HTC, the Android handset-maker with the largest manufacturer share. All together, Android devices accounted for 44.2 percent of U.S. postpaid plans between August and October 2011.

Nielsen takes its results from monthly surveys of more than 300,000 consumers, as well as data from devices belonging to users who opted into market research and data from phone bills from 65,000 volunteers.

  1. It’s definitely interesting to see Android pull forward in market share. It would be interesting to learn more about why consumer’s chose Android over the iPhone (availability, price, etc.)

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    1. Except that Android smartphone is actually plateauing while the iPhone is accelerating according to NPD.

      In 2009 Android marketshare increased 350% then reached 367% growth in 2010 but plummeted to only 28% in 2011 according to NPD.

      In contrast iPhone marketshare which actually shrank by 14% in 2010 surged in 2011 by 38% up till Ictober compared to the whole of 2010. That means all but 2 weeks of this surging growth were due to sales of the aging iPhone 4!

      Android’s slowdown is partly explained by the platform maturing, but that only makes the much faster growth of the iPhone that much more impressive.

      Add in the iPod touch and the iPad which almost double

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      1. Except that Android smartphone marketshare is actually plateauing while the iPhone is accelerating according to NPD.

        In 2009 Android marketshare increased 350% then reached 367% growth in 2010 but plummeted to only 28% in 2011 according to NPD.

        In contrast iPhone marketshare which actually shrank by 14% in 2010 surged in 2011 by 38% up till October compared to the whole of 2010. That means all but 2 weeks of this surging growth were due to sales of the aging iPhone 4!

        Android’s slowdown is partly explained by the platform maturing, but that only makes the much faster growth of the iPhone that much more impressive.

        Add in the iPod touch and the iPad which almost double the marketshare of iOS and you find that iOS market are is actually greater than Android in total.

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