Hey devs, here’s how you boost mobile ad clicks


Inneractive published an infographic on Thursday illustrating various mobile ad click-through rates (CTR) for smartphones and tablets. The data covers multiple mobile platforms and shows the opportunity for developers on larger-screened devices such as tablets. The CTR boost ranges from 1.4 to nearly 5 times greater across all mobile operating systems.

There’s no reason provided as to why this is, but my guess is that more usable space allows for a wider range of advertising spots, sizes and approaches on tablets as opposed to the limited real estate of a standard banner-type ad on a small display. It doesn’t hurt that tablets are often better for media consumption, an area where consumers are traditionally used to seeing ads.

You're subscribed! If you like, you can update your settings


Comments have been disabled for this post