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Summary:

Mobile app developers relying on ad revenues may want to invest more effort into targeting larger screen devices. A new infographic from inneractive shows that the click-through rates between smartphones and tablets is vastly different, with a 1.4 to 5 times better result on tablets.

ctr-tablet-smartphone

Inneractive published an infographic on Thursday illustrating various mobile ad click-through rates (CTR) for smartphones and tablets. The data covers multiple mobile platforms and shows the opportunity for developers on larger-screened devices such as tablets. The CTR boost ranges from 1.4 to nearly 5 times greater across all mobile operating systems.

There’s no reason provided as to why this is, but my guess is that more usable space allows for a wider range of advertising spots, sizes and approaches on tablets as opposed to the limited real estate of a standard banner-type ad on a small display. It doesn’t hurt that tablets are often better for media consumption, an area where consumers are traditionally used to seeing ads.

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