1 Comment

Summary:

Outbrain, whose content recommendation engine lets publisher sites add related news links, is taking a $35 (£22.6) million fourth funding r…

Hand working a mouse
photo: FullCodePress

Outbrain, whose content recommendation engine lets publisher sites add related news links, is taking a $35 (£22.6) million fourth funding round, taking its total up to $64 (£40.96) million in almost four years.

The company says it wants to expand in to Europe and in to two new media – video and mobile web.

The money is led by Index Ventures along with Outbrain’s previous backers Carmel Ventures and Lightspeed Venture Partners. Index’s Dominique Vidal is joining Outbrain’s board.

Outbrain already opened offices in London, France and Germany this year and has already rolled out its mobile and video service.

It says it serves 3.5 billion recommendations per month that generate 200 million monthly content clicks.

Outbrain raised $5 (£3.2) million in 2008, $12 (£7.68) million in 2009 and $11 (£7.04) million in 2011 – each time, in a February.

  1. Ive seen these outbrain links on various sites but they are not marked as advertising or sponsored.  How do they get away with this when everyone else has to clearly mark paid links as such?  Some of the more credible publishers like NY Times have marked them correctly but most other havent and they are going to get in trouble for this with their users and the FTC.  You cant take money for featuring something and not disclose that.

    Share

Comments have been disabled for this post