Summary:

Samsung makes TVs, tablets, smartphones, music players, even refrigerators with connected displays. Now it wants to have a bigger say about…

David Eun

Samsung makes TVs, tablets, smartphones, music players, even refrigerators with connected displays. Now it wants to have a bigger say about the content that drives the sales and use of consumer electronics and is bringing on former Google (NSDQ: GOOG) and AOL (NYSE: AOL) exec David Eun as EVP to lead the charge at Samsung Electronics.

The announcement comes at the same time as a major reorg that splits the company into two independent operating units for consumer goods and enterprise; Eun will advise across the company.

Eun will be responsible for helping Samsung develop a global media strategy that takes full advantage of the company’s connected device businesses. But his role is more than advisory — my understanding is he will manage investments and acquisitions, internal development and partnerships.

Why Samsung? Eun likes the “unparalleled footprint” across devices and platforms. From his official statement: “The competition for prominence in the living room has already begun, and Samsung Electronics is ideally situated to extend beyond that to connect the entire home and the lives of consumers,. I’m looking forward to joining the impressive leadership already in place and to building a new presence in media for Samsung Electronics.”

He brings a strong background in creating and managing media and content partnerships. Eun left as president of AOL Media and Studios in early 2011 when Arianna Huffingon took the company’s top content role as part of the acquisition of The Huffington Post. He followed Google vet Tim Armstrong to AOL in early 2010 after several years at Google where he was responsible for managing global content partnerships with Google and YouTube.

Eun will split his time between Seoul, New York and Silicon Valley as he gets grounded in the consumer electronics business from the hardware side.

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