Imagine you want to use your cell phone to, say, order take-out food or chat with a friend, but you don’t want to pay for making the call, or the text message. The answer to that ultra-low-cost question is India’s fascinating growth of the “missed call” ecosystem, where callers who aren’t willing to spend on, well, really anything, use the “ring once, hang up” to signal to commerce companies and friends alike on the receiving end that they want to communicate with them.
It’s essentially the poor man’s text message: a free way to nudge another person or company, but which comes in just one flavor. Indian cell phone subscribers, of which there are 900 million accounts, have a monthly average revenue per user of $3, which is rock bottom low for even a developing market.
But an indicator the missed system has gone fully mainstream is that missed calls are increasingly being used as the basis of entrepreneurial ventures. Google India’s Managing Director Rajan Anandan called “India’s missed call culture” a “massive phenomenon” at an event on Monday night organized by the group Geeks on a Plane Delhi, which I’ve been traveling with this week.
Missed calls are being incorporated into mobile apps and services as a standard type of messaging like a text or an answered call itself. For example, an Indian cloud telephony service provider startup called KooKoo has been working with a Bangalore-based company to create an information market based around missed calls. If you want to know the latest weather, the latest Groupon-style deal, or the real-time bus schedule, you can send a missed call to the designated number and get an automated or manual voice call back with the answers you need.
While the missed call system is increasingly fodder for entrepreneurs, the phenomenon has been a slight problem for the cell phones companies in India, as the free service seems to make up a significant portion of cellular traffic. According to a study from the Learning Initiatives on Reforms for Network Economies (Lirne) a couple of years ago, over half of Indian cellular subscribers made missed calls to convey a message.
The 600 million cell phone users who have 900 million cell phone accounts in India (many people have two phones) are fundamentally fueled by the search for extremely low prices in many cases. There are a lot of interesting reward programs that could be compelling, and I mentioned a poop-fueled new company earlier this week.
What do you think? Are you using missed calls for an ad-hoc low-cost messaging system?
[GigaOM] India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out… http://t.co/SCyCP7S0
India’s “missed call” mobile ecosystem http://t.co/zWO3RljV
India’s “missed call” mobile ecosystem http://t.co/Vmnbj0FN @amarchugg #news
India’s “missed call” mobile ecosystem http://t.co/ev2JITzr @amarchugg #news
India’s “missed call” mobile ecosystem http://t.co/yCPIoYI4
India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out food or … http://t.co/Md0gMNLK
India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out food or … http://t.co/KKuxjrfN
India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out food or … http://t.co/qVUd4Oy9
India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out food or … http://t.co/N4aVsUbg
India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out food or … http://t.co/EVEPbJ4B
India’s “missed call” mobile ecosystem http://t.co/3Nc9pHwD
#India’s “missed call” #mobile ecosystem http://t.co/0BhGQRk7 @om #mobile
India’s “missed call” mobile ecosystem http://t.co/UuGiayDg
India’s “missed call” mobile ecosystem http://t.co/Oar5Ag7x
India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s “missed call” mobile ecosystem http://t.co/d9VqCpR1
India’s “missed call” mobile ecosystem http://t.co/jQUBZkbS
India’s “missed call” mobile ecosystem http://t.co/3KZiW5dG
India’s “missed call” mobile ecosystem http://t.co/gyq5IyTI
India’s “missed call” mobile ecosystem http://t.co/RQBLIAQt
India’s “missed call” mobile ecosystem http://t.co/4yFqJqEb
India’s “missed call” mobile ecosystem http://t.co/NIyPWbog
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s “missed call” mobile ecosystem: 13, 2011, 6:00am PT No Comments Imagine you want to use your cell phone … http://t.co/aelGOO5l
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
:-) RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/G4OxPZrL
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s “missed call” mobile ecosystem http://t.co/xDdqRWgZ
India’s “missed call” mobile ecosystem – http://t.co/tbe7kFvl
“@gigaom: India’s “missed call” mobile ecosystem http://t.co/9TQufks3” @InvestedD
India’s “missed call” mobile ecosystem http://t.co/znUllHR8
India’s “missed call” mobile ecosystem http://t.co/Vjhypi4P
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
I’ve always found this one of the more fascinating things about Indian phone services… http://t.co/dganLJgS
gigaom: India’s “missed call” mobile ecosystem http://t.co/Sw9MtlY3
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s “missed call” mobile ecosystem http://t.co/nhW8x2XM
India’s “missed call” mobile ecosystem http://t.co/Bzcdfkyd
RT @gigaom India’s “missed call” mobile ecosystem http://t.co/nNvQIh2m
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/0hPXd155 #fb
India’s “missed call” mobile ecosystem http://t.co/CbopbN4m
India’s “missed call” mobile ecosystem #ringOnceHangup http://t.co/8bpC6STn
India’s “missed call” mobile ecosystem – Imagine you want to use your cell phone to, say, order take-out food but yo… http://t.co/LsTaOWQm
India’s “missed call” mobile ecosystem — Mobile Technology News http://t.co/E8FBNX99
India’s “missed call” mobile ecosystem http://t.co/9SeUqgsC
RT @changeist: India’s “missed call” mobile ecosystem http://t.co/nhW8x2XM
India’s “missed call” mobile ecosystem http://t.co/oCEFrqvi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/tfZWeqgH
India’s “missed call” mobile ecosystem http://t.co/HDKTdIqj
India’s “missed call” mobile ecosystem: It’s essentially the poor man’s text message — a free way to nudge anoth… http://t.co/M425GHZD
India’s “missed call” mobile ecosystem /by @katiefehren http://t.co/0MPlZxN8 #india who nds txt when u hv a missed call
India’s “missed call” mobile ecosystem http://t.co/F92ceFTF
RT @azeem: RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/rULjm8fx <== V Clever
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/0b9MWcAz
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/NZVSHy7B
[191] India’s “missed call” mobile ecosystem
http://t.co/MkEvbGBN
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/XLqIXgjx #goapindia
India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out food but… http://t.co/u0abLTwr
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
@katiefehrenbacher has an interesting post on India’s “missed call” mobile ecosystem -> http://t.co/oxr23vi7 #mobile #economics #callerpays
India’s “missed call” mobile ecosystem http://t.co/fTeFtCS7
RT @changeist: India’s “missed call” mobile ecosystem http://t.co/nhW8x2XM
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s “missed call” mobile ecosystem http://t.co/Tcnviae1 >> Very cool on taking the cost of mobile calls even lower.
RT @gigastacey: India’s “missed call” mobile ecosystem http://t.co/Tcnviae1 >> Very cool on taking the cost of mobile calls even lower.
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/4CggLv0G
India’s “missed call” mobile ecosystem http://t.co/9oxbmiXn via @zite
“RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/l9TyscNg” late entry or late realization ??
India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out food but… http://t.co/kVF34Lcm
India’s “missed call” mobile ecosystem http://t.co/HWc1muTi
India’s “missed call” mobile ecosystem http://t.co/rH1g3yu3
RT @IqbalGandham: India’s “missed call” mobile ecosystem /by @katiefehren http://t.co/0MPlZxN8 #india who nds txt when u hv a missed call
India’s “missed call” eco system via @ScepticGeek http://t.co/ndaLyCP8
RT @preshit: India’s “missed call” mobile ecosystem http://t.co/rH1g3yu3
RT @preshit: India’s “missed call” mobile ecosystem http://t.co/OJlSxaCe
RT @mayankdhingra: RT @preshit: India’s “missed call” mobile ecosystem http://t.co/OJlSxaCe
Феномен маячка http://t.co/PUTEYDku
RT @kunjanshah: RT @gigaom India’s “missed call” mobile ecosystem http://t.co/nNvQIh2m
I remember this from being there – pretty cool system: India’s “missed call” mobile ecosystem http://t.co/tzAUmIrd
India’s “missed call” mobile ecosystem: Imagine you want to use your cell phone to, say, order take-out food or … http://t.co/aTG3vH5y
India’s “missed call” mobile ecosystem – Imagine you want to use your cell phone to, say, order take-out food but yo… http://t.co/Ccbe4VX2
India’s “missed call” mobile ecosystem http://t.co/VWvoXSTP @dlkmachine #paksmspackageszindabad
India’s “missed call” mobile ecosystem http://t.co/eaGrEuBa fascinating article. Didn’t ever think of this.
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
Crazy! India’s “missed call” mobile ecosystem: http://t.co/lHchHvvi
RT @mayankdhingra: RT @preshit: India’s “missed call” mobile ecosystem http://t.co/OJlSxaCe
Fascinating read – India’s “missed call” mobile ecosystem http://t.co/zDj0XKLc
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
Look what someone just discovered! RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/OFM2tQq6
RT @mayankdhingra: RT @preshit: India’s “missed call” mobile ecosystem http://t.co/OJlSxaCe
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
Give me a missed call once done reading this :-) | http://t.co/2YYMpfyq
India’s “missed call” mobile ecosystem http://t.co/R176w5VQ
http://t.co/975eyeiM #yam #del #in #fb
India’s “missed call” mobile ecosystem — Mobile Technology News http://t.co/iisIX9HO
Ppl are still doin this ? Tght it got over long back-> India’s “missed call” mobile ecosystem http://t.co/yYmFTfGR
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @preshit: India’s “missed call” mobile ecosystem http://t.co/rH1g3yu3
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s “missed call” mobile ecosystem http://t.co/J7YNmOvz
India’s missed call ecosystem – very interesting: via: http://t.co/edu2lxwI #startups
RT @nikster007: Ppl are still doin this ? Tght it got over long back-> India’s “missed call” mobile ecosystem http://t.co/yYmFTfGR
Fascinating: India’s “missed call” mobile ecosystem http://t.co/jbXCzOOF
India’s “missed call” mobile ecosystem — Mobile Technology News: Imagine you want to use your cell pho… http://t.co/9lz8VNPb @Vikas_kr
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/EenpTvZU like old times when used to msg cousins to get ready for an outing.
India’s “missed call” mobile ecosystem http://t.co/VlWlkJSm
India’s “missed call” mobile ecosystem http://t.co/iEWRpUSB
India’s “missed call” mobile ecosystem http://t.co/1kfLZ6uh via @zite
Fascinating piece by @katiefehren on #India’s “missed call” #mobile ecosystem. Opportunities for social enterprises? http://t.co/PLwDgC4V
India’s “missed call” mobile ecosystem http://t.co/R4xPV8vj
RT @Tomasuppgard: India’s “missed call” mobile ecosystem http://t.co/R4xPV8vj
The “Missed Call Company” mentioned in the article is ZIPDIAL, http://www.zipdial.com
They have certainly invented the missed call phenomenon in India.
-Chaitanya
Principal Architect
KooKoo
So what happens if the operators start charging the callers for making “missed calls” to certain numbers?
As I understand, it is illegal to charge for missed to ANY number as per current telecom policy.
It happens only in India :-). People run businesses based on missed calls. http://t.co/WNQIrCRW
RT @dallant: Fascinating piece on #India’s “missed call” #mobile ecosystem. Opportunities for social enterprises? http://t.co/ofgwREtS
India’s “missed call” mobile ecosystem http://t.co/u41KghVF
Fascinating piece on #India’s “missed call” #mobile ecosystem. Opportunities for social enterprises? http://t.co/RFc9wSg1 RT @dallant
RT @gigaom India’s “missed call” mobile ecosystem http://t.co/eKhgTqc5 via @scepticgeek
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
There is even a “missed call” 911 service in India…..India’s “missed call” mobile ecosystem http://t.co/f5z90Qaz
India’s “missed call” mobile ecosystem http://t.co/gsDJn9pT
India’s “missed call” mobile ecosystem http://t.co/j12Fcuzh via @chetansharma << so common to hear..’gimme a missed call’ #India
RT @chetansharma: India’s “missed call” mobile ecosystem http://t.co/AIPwq2dv
SMS prices induce market distortions. India’s “missed call” mobile ecosystem http://t.co/ejmiBc1R
yes the “cut call” technique – finally someone innovating in that space.. http://t.co/CNTpKer3
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s “missed call” mobile ecosystem http://t.co/YlCAztfP
India’s “missed call” mobile ecosystem http://t.co/vvzdxGxT
Unique ‘missed call’ culture in India has entrepreneurs creating companies around the phenomenon. http://t.co/b0hxY9n1 via @chetansharma
Unique ‘missed call’ culture in India has entrepreneurs creating companies around the phenomenon. http://t.co/nSxDefEC via @chetansharma
India’s “missed call” mobile ecosystem http://t.co/Ttm9Y4rk
The “missed call” phenomenon: so widely used in India: I love how each and every action can & will be monetized: http://t.co/iJ1rJ0Mj
The simple solution would be to start charging for cellular usage when the call begins, not when the call is answered.
It would not be unreasonable to charge for usage like this. This “missed call” method is an exploit to a poorly structured billing model. Sure, it’d decimate this ecosystem, but it sounds like this ecosystem isn’t healthy for cellular networks.
I don’t actually see how missed calls are an effective signalling mechanism for transactions described in the article. Using a missed call to signal a callback to avoid cost doesn’t actually work, as you are still billed for the return call. Instead of missing the call, you could have just made the call and had one less step in receiving the information that you require.
If the signalling doesn’t actually require you to receive a response, I guess it could be valid, but there is very little information that you can provide simply by making a missed call.
In India incoming calls are free and hence not billed. Only outgoing calls are charged
In India, you don’t get billed if you receive a call
True
Only when you are not traveling and are in the same state or city the number was registered
As noted by others, callee doesn’t pay for the incoming call. Also, the telecom operator loses revenue since the calling party might be using another operator to call (although it can be argued that it all might balance out for some big operators).
In India, operators earn 20 paise per minute for every incoming call. Strange but true.
Because incoming calls are free, people in India use this “Missed Call” phenomenon very frequently to save up on their mobile phone bills. Why, I even know people in offices whose wives give them a missed call and the husband calls them back on the office land-line phone!!
The problem with this approach is that the Telcos would be under pressure to connect the call at the earliest … right now they take their own sweet time and add their own messages without thought to airtime usage …. I think this idea is a long time away – Reliance did try it briefly – but it went wrong for them ….
@ Physical – U don’t seem to understand the Indian Cellular network operation. THERE IS NO CHARGE FOR THE RECEIVED CALLS – doesn’t it make sense ? U don’t have to pay for the calls u receive, unlike the stupid policy in the USA ? To understand the “missed call culture” awesomeness, u gotta be in India. Period !
Incoming calls have always been free in India since the 1990s. Why would you be billed for an incoming call? It makes no sense. It also makes no sense why cellphone service in the USA is more expensive than land lines. It doesn’t require any putting in of cables like land lines do.
Incoming calls were chargable during the early stages of mobile in India 2000-2002.
This is how it works, for example: Poor housemaid has a cellphone, but cannot afford to make calls. She give the lady of the house a missed call to indicate she won’t be coming in today. If the person called needs more details, she gives a callback, since she is relatively rich and can afford to make the call. So someone did get charged, but it was the person who could afford it. However, the benefits of mobile communication were made available to a person who would otherwise have been unable to afford the luxury. So the mobile operator made more money than the case where no mobile communication would have taken place, due to affordability.
I assume by “poor housemaid,” you mean slave. India has lots of slaves.
@H : You assume incorrectly. I mean exactly what I wrote – A housemaid with relatively meager earnings. If you know of any “slaves” in India, I would strongly urge you to bring it to the attention of the authorities, since slavery of any kind is a punishable offence in India. You don’t want to be complicit in slavery by omission, do you?
India’s “missed call” mobile ecosystem http://t.co/J5Wg7XtH via @gigaom
India’s “missed call” mobile ecosystem http://t.co/QEBvJEWQ
Can’t be just India. I’ve seen students in Europe doing this for years. For instance to signal “Hey, I’m on Skype, turn on your computer and call me”. Or “Ring my phone when you get here”. Really all the time.
Creative way of leveraging the infrastructure! RT @chetansharma: India’s “missed call” mobile ecosystem http://t.co/UjlEIe5r
India’s “missed call” mobile ecosystem http://t.co/R9q4UL2I
RT @gigastacey: India’s “missed call” mobile ecosystem http://t.co/Tcnviae1 >> Very cool on taking the cost of mobile calls even lower.
India’s “missed call” mobile ecosystem http://t.co/VmM4Kahv
India’s “missed call” mobile ecosystem http://t.co/OWUu3blT
India’s “missed call” mobile ecosystem http://t.co/qeGYifXx
RT @gigastacey: India’s “missed call” mobile ecosystem http://t.co/Tcnviae1 >> Very cool on taking the cost of mobile calls even lower.
Hello! Happy realization tubelights RT @hetavs: RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/ktIDIQ8c
mmm wonder if it’ll replicate in other markets like Singapore or Aus RT @IPGLAB: India’s “missed call” mobile ecosystem http://t.co/7bAF4Tah
GigaOM: India’s “missed call” mobile ecosystem http://t.co/GPfuqwTO
India’s “missed call” mobile ecosystem http://t.co/BRVYAf1x
India’s “missed call” mobile ecosystem http://t.co/dv5vUoOg
Over 900M Indian cell phone subscribers have a monthly average revenue per user of $3: http://t.co/FwJcjXCO
Unbelievable. RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/5NGiKvMH
RT @Cisco_Mobility: Over 900M Indian cell phone subscribers have a monthly average revenue per user of $3: http://t.co/FwJcjXCO
love this story by @katiefehren on the Indian Missed Call mobile ecosystem http://t.co/eZn0tAqq
RT @Cisco_Mobility: Over 900M Indian cell phone subscribers have a monthly average revenue per user of $3: http://t.co/FwJcjXCO
Buttom-up innovation: India’s “missed call” mobile ecosystem http://t.co/3sCftXx7
India’s “missed call” mobile ecosystem http://t.co/5zD2m8Z1
India’s “missed call” mobile ecosystem http://t.co/WqAfHneS
Over 900M Indian cell phone subscribers have a monthly average revenue per user of $3: http://t.co/mSfAdBUD
India’s “missed call” mobile ecosystem http://t.co/xqyTSRSC
RT @Cisco_Mobility: Over 900M Indian cell phone subscribers have a monthly average revenue per user of $3: http://t.co/FwJcjXCO
India’s “missed call” mobile ecosystem http://t.co/ESYpQ4Ef
India’s “missed call” mobile ecosystem http://t.co/78U1NGxR
India’s “missed call” mobile ecosystem http://t.co/ViUZniOZ
Will India lose its model of free incoming calls & SMS due to this phenomenon? The carriers have to make money somehow http://t.co/oQn85Kjj
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
its a real issue 4 carriers; but prepaid is king & drives the model iRT @gigaom: India’s “missed call” mobile ecosystem http://t.co/P8JEHGQe
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s “missed call” mobile ecosystem http://t.co/u982xf41
#India’s “missed call” Mobile Ecosystem http://t.co/RQ5YBS3t via @PowerfulHER #nptech #m4d #socent
Indian mobile phone users take pranking calls to a whole new level.
#mobile #telco
http://t.co/jIS0QqJL
RT @mobileactive: #India’s “missed call” Mobile Ecosystem http://t.co/RQ5YBS3t via @PowerfulHER #nptech #m4d #socent
RT @mobileactive: #India’s “missed call” Mobile Ecosystem http://t.co/RQ5YBS3t via @PowerfulHER #nptech #m4d #socent
RT @anirudhtodi: India’s “missed call” mobile ecosystem http://t.co/dv5vUoOg
kaite, a good attempt, but one suggestion… when looking at other ecosystems than the one you have lived and breathed, would be great if you can collaborate with a local expert… this article was very light on depth… did not mention a large (although definitely NOT the original as some have claimed) organisation called zipdial (run by a foreigner!) which is making substantial money from this method by offering voting lines etc using such numbers (just like in foreign companies premium sms’s are used) – that kind of answers the question “physical” had as well… “physical” also obviously fails to understand the indian ecosystem saying “but it still costs money to call back”… too true, but he doesn’t realise that the original person who gave a missed call can’t afford the call (although you have kind of touched on it via the $3ARPU mention)…
would be great though if you collaborated with an expert from every local industry that you wrote about, as it adds a lot more depth to the article…
THanks @ringlerun, It is light on details and is just a short trend piece, but I did talk to about a half dozen locals as I am here in Delhi for the Geeks on a Plane trip.
Agreed – ZipDial has introduced quite a number of “enterprise” offerings based on missed-call ecosystem, including big-brand voting systems.
btw, pity that we can’t log in with our google accounts, but you have linkedin, twitter, fb api’s all integrated for a SSO type of scenario…
also, i note that the comments are moderated… hmm…
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
India’s fascinating growth of the “missed call” ecosystem http://t.co/Jd1SWcMP #mobile #india ny
India’s “missed call” mobile ecosystem http://t.co/PQ1KG6W5
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
[Reading] India’s “missed call” mobile ecosystem http://t.co/ojJAXNg7 @gigaom
India’s “missed call” mobile ecosystem http://t.co/pToCJRGu
India’s “missed call” mobile ecosystem http://t.co/HxTnVbD2
India @ its best (?) http://t.co/hLcf38xS
India’s “missed call” mobile ecosystem http://t.co/B0aQF4I1
RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/1p7Bc9yi
This could vie for a “Made in India” Innovation award – India’s “missed call” mobile ecosystem http://t.co/hw7WxIpi #in
India’s “missed call” mobile ecosystem http://t.co/23umnK7g
RT @mankuthimma: Give me a missed call once done reading this :-) | http://t.co/2YYMpfyq
India’s “missed call culture”. When even a text message is too great an expense: http://t.co/gWzUS8o3
“missed call” mobile ecosystem ของอินเดียเข้าท่า กดโทรแล้ววางสาย รอรับข้อมูล ไม่ต้องเสียเงิน http://t.co/dUFHvfd6
barbell economies RT @gigaom: India’s “missed call” mobile ecosystem http://t.co/7C11UznN
India’s “missed call” mobile ecosystem http://t.co/8h54oL9h
RT @AtulChitnis: India’s “missed call” mobile ecosystem http://t.co/8h54oL9h
RT @mobileactive: #India’s “missed call” Mobile Ecosystem http://t.co/RQ5YBS3t via @PowerfulHER #nptech #m4d #socent
The “Missed Call” phenomenon in India – another example of creativity from the developing world http://t.co/1rw87JyZ #techcamp
“@mobileactive: #India’s “missed call” Mobile Ecosystem http://t.co/qEIhmGci via @PowerfulHER #nptech #m4d #socent”interesting reading
Great lesson in business model unintended consequences: India’s Missed Call Culture: http://t.co/8URcDOqa
RT @AtulChitnis: India’s “missed call” mobile ecosystem http://t.co/8h54oL9h
India’s “missed call” mobile ecosystem http://t.co/77w2ZaMS #vox
RT @AtulChitnis: India’s “missed call” mobile ecosystem http://t.co/8h54oL9h
RT @AtulChitnis: India’s “missed call” mobile ecosystem http://t.co/8h54oL9h
RT @AtulChitnis: India’s “missed call” mobile ecosystem http://t.co/8h54oL9h
India’s “missed call” mobile ecosystem :P http://t.co/RoKKiNQf
RT @AtulChitnis: India’s “missed call” mobile ecosystem http://t.co/8h54oL9h
India’s “missed call” mobile ecosystem http://t.co/YI3TIeut
RT @NameFieldmt: What is cheaper than one paise per second calls? Missed calls, of course. http://t.co/KR5jolzo via @shilpaanand
Plans will be revised, limiting no. of missed calls per day. RT “@shilpaanand: India’s “missed call” mobile ecosystem http://t.co/y6eleZGo“
So you can’t afford to make a phone call; but half of the people have two cell phones to not make phone calls on.
Yes, people get multiple accounts so they can get the best deals from carriers. They also have phones with multiple SIM cards in them and the customer can swap out the card for the particular carrier when the carrier is offering some really good deal/rate.
hehe, we are like that onlly ;) but seriously this miss call business is getting annoying, i dont callbak anymore so the other person has no choice but to actually call up if its something important,unless of course its the bai(maid) or the repairman etc…and anyway this is chaiging rapidly as android phones cheaper than 7000 rs are entering the market and u can actually see the garbageman happily surfing the net on his cheap droid…
ive seen the panwala(guy who sells pan and ciggerettes) sporting an iphone…
RT @BuddhaSource: India’s “missed call” mobile ecosystem :P http://t.co/RoKKiNQf
India’s “missed call” mobile ecosystem http://t.co/phXhLH9r via @gigaom / old story here in india, btw
India’s ‘Missed Call’ ecosystem http://t.co/1GV5gGwW (v/ @gigaom). A similar ‘Pls call back’ service in S Africa even supports advertising
India’s “missed call” mobile ecosystem http://t.co/5RkX3A3s
India’s “missed call” mobile ecosystem http://t.co/GLNqCaYP
India’s “missed call” mobile ecosystem http://t.co/fy9Frwuy via @zite
India’s “missed call” mobile ecosystem http://t.co/eUrVNqCF
RT @ashoklalla: India’s ‘Missed Call’ ecosystem http://t.co/1GV5gGwW (v/ @gigaom). A similar ‘Pls call back’ service in S Africa even supports advertising
India’s “missed call” mobile ecosystem http://t.co/18PihCN5 Wow!!
RT @AtulChitnis: India’s “missed call” mobile ecosystem http://t.co/v0D3gxOJ
RT @ashoklalla: India’s ‘Missed Call’ ecosystem http://t.co/1GV5gGwW (v/ @gigaom). A similar ‘Pls call back’ service in S Africa even supports advertising
Missed call is a phenomenon in India. One recent campaign which used missed call was the recent India Against Corruption group , the body behind Jan LokPal movement, which undertook missed call campaign to garner support for and disseminate information on the Anti Corruption agitation and the Jan Lok Pal bill
It’s true ;-) RT @iankennedy: love this story by @katiefehren on the Indian Missed Call mobile ecosystem http://t.co/wu2oewK4
RT @AtulChitnis: India’s “missed call” mobile ecosystem http://t.co/8h54oL9h