18 Comments

Summary:

While Google’s new Currents app for mobile news-reading is seen by some as a competitor to Flipboard and Zite, there are some crucial differences between them that make me wonder whether Google really understands how media is changing and how they can take advantage of that.

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Google launched a news-reading app called Currents on Thursday, something it has been working on for some time — ever since it was a much-rumored skunkworks project called Propeller — and much of the coverage of the new app has called it a challenger to existing tablet and iPhone news-readers like Flipboard and Zite. But while Google Currents is superficially similar to these other services, there are some important differences that make me wonder whether Google really understands how media has changed and is changing. For a company that’s usually so forward-thinking, Currents as it stands now is more than a little disappointing.

Like Flipboard and Zite, the new Google offering (available here — U.S. only at this point) allows you to pull in content from a number of sources and then read through it in a kind of digital-magazine format on a tablet or an iPhone or other mobile device (my colleague Darrell has a hands-on look at the app). As mobile media consumption becomes an ever-increasing part of our lives, this kind of app is becoming the way that many people take in a lot of their news — at least those who wish to browse rather than simply following their favorite news sources on Twitter or Facebook. And Flipboard has shown, particularly with its excellent new iPhone app, that this can be done in a way that’s just as visually appealing as a traditional magazine, if not more so.

Currents is missing some crucial elements

Google’s app, while well-designed in many ways, lacks much of the polish and user-interface elements that make Flipboard so compelling (to me at least). And at least in my limited usage of it so far, it doesn’t even manage to rise to the level that Zite provides — and Zite, a Canadian startup that was acquired by CNN earlier this year for an estimated $20 million, is much more utilitarian in its approach than Flipboard (Zite also just released an iPhone app). It’s entirely possible Google’s app will improve over time, and it does offer some interesting features — such as the ability to sync the content you’ve read between devices — but I still think it’s missing some crucial aspects.

For example, Google Currents is social in at least one way, in that it lets you share articles you read to Twitter and Facebook, provided you click through the default menu (which promotes sharing on Google’s own Google+ network first). But it isn’t social in another important sense: Unlike both Flipboard and Zite, it doesn’t pull in your Twitter lists or streams from those you follow, or content from your Facebook social graph. In other words, you can push content out to these networks, but you can’t pull content in from them and view it inside your news reader. To me, that means Currents is only one-half of a proper social-news app — and not even the most interesting half.

Why isn’t Google helping us filter content?

The second element Google Currents seems to be missing is recommendations or some form of smart filtering of content, apart from the limited amount that appears in the “trending” section. This is something Zite has pursued aggressively, both via its algorithms and through explicit recommendations from users — thumbs up, thumbs down, etc. — and is likely one of the reasons why CNN was interested in acquiring it. Flipboard hasn’t done much in terms of recommendations so far, but has begun to do so through its iPhone app “Cover Stories” feature, which apparently learns based on a user’s activity.

As we’ve noted many times, the massive rivers of information that pour into our lives from all kinds of sources makes the need for a smart filter more compelling every day. That seems like a problem virtually tailor-made for a company like Google, which has boatloads of programmers who specialize in filtering and understanding massive amounts of real-time data, yet the company has done virtually nothing in that space — despite having a long-established platform called Google News to draw from and build on. The only thing Google has done that seems remotely interesting is adding +1 recommendations to Google News, but even that seems designed mostly to promote the Google+ network.

An app like Currents should — particularly if it wants to actually be competitive with Flipboard or Zite — be pulling in news content from every source available, especially real-time sharing networks like Twitter and Facebook. Then it should apply smart filters and recommendations to those streams, to help news consumers sort and understand that information better. Instead, Currents feels about as innovative as your garden-variety app from a traditional magazine — in other words, not very innovative at all. More than anything, it feels like a giant missed opportunity.

Post and thumbnail photos courtesy of Flickr users Izzard

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  1. Google doesn’t seem to get how media works now http://t.co/UIWuA5MY

  2. Elissa Angela Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/PrAAyX5N

  3. Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  4. amazinginteriors Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/Hqseve9N

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  8. Yasbella Sebastian Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/c4v5i1pY

  9. Google doesn’t seem to get how media works now http://t.co/lITUdTnE

  10. Google doesn’t seem to get how media works now http://t.co/pZms0roL

  11. David Cornish Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/LezXHWPe

  12. Ray Informatics Friday, December 9, 2011

    Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/KzKPrfxk

  13. Crunked On Tech Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/NdnWyTiF

  14. Google doesn’t seem to get how media works now http://t.co/8vtBs5O5 @amarchugg #news

  15. Google doesn’t seem to get how media works now http://t.co/h8s5j6WN @amarchugg #news

  16. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/KwmgmQLK

  17. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/VjkcTNVL

  18. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/vEjoZdrk

  19. Searle Morris Friday, December 9, 2011

    Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/kc2DPb8Q

  20. Roberts Chapman Friday, December 9, 2011

    Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/Bq5z4x32

  21. Ludovic Bostral Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  22. Peter Alexandrov Friday, December 9, 2011

    Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/z4AEsLS7

  23. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/dEeviJak

  24. Mitanshu Saini Friday, December 9, 2011

    Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/ll5ZYXnN

  25. Marketing that w00ts Friday, December 9, 2011

    #Google doesn’t seem to get how media works now http://t.co/fK88kvxS

  26. Google doesn’t seem to get how media works now http://t.co/t7x88Yp0

  27. Rosie Hausler Friday, December 9, 2011

    RT @gigaom #Google doesn’t seem to get how media works now http://t.co/wCFKhAuh

  28. gigaom: Google doesn’t seem to get how media works now http://t.co/Ps76zDWZ

  29. Francis Chouquet Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  30. RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/HITcAuJw

  31. vaduva ciprian Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/n7Tsa1Kk

  32. Today American Friday, December 9, 2011

    [379] Google doesn’t seem to get how media works now
    http://t.co/hlO8zU1G

  33. Niklas Fagerström Friday, December 9, 2011

    Google Currents is “only one half of a proper social-news app — and not even the most interesting half” http://t.co/HIQRFgD5

  34. Google doesn’t seem to get how media works now http://t.co/MqmfWzb8

  35. All Trends IT Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/ql7aBSAR via Mathew Ingram

  36. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  37. Google doesn’t seem to get how media works now: 9, 2011, 1:28pm PT No Comments Google launched a news-reading ap… http://t.co/V38FFqet

  38. Jonathan Greene Friday, December 9, 2011

    You can pull content from any feed I believe as well as Google Reader which is integrated at the source level. The light curation seems to be in the form of recommended sources … again, light.

    The share out is a bit broken. I posted what I thought was going to be annotated comment to Facebook and instead what was shared was my comment and that I used Currents to post, not the actual article. Also +1 is limited as well. You can only +1 something, but you can’t push it to a Circle which is pretty silly.

    1. Thanks, Jonathan — it does seem odd that you can’t share it to a Google+ Circle. Perhaps that will be added later.

  39. Microsoft style self-obsession. Pity. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/CQbeiXuT

  40. Google doesn’t seem to get how media works now: By Mathew Ingram Dec. 9, 2011, 1:28pm PT No Comments Google laun… http://t.co/7h1bNuxi

  41. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  42. George T. Thibault Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/oBOFYkmp

  43. Agree with this @mathewi review of Google Currents – there are some surprising functions missing from it http://t.co/pqK7UGsN

  44. José Luiz Barbosa Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/SEsfUaCw

  45. David Francois Friday, December 9, 2011

    While it’s just okay, it’s the only thing close to Flipboard on Android. So a small win at least.

  46. Source Marketing Dir Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/Ds2RkFEQ #business #sourcemarketingdirect

  47. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  48. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/KpsueadE

  49. Tsubasa Tada (多田 翼) Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  50. Google+ Updates Friday, December 9, 2011

    9, 2011, 1:28pm PT No Comments Google launched a news-reading app called Currents on Thursday, somethin… http://t.co/6VasIln3 #Google+

  51. Jonathan Eggers Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/QairX6gT

  52. Tsubasa Tada (多田 翼) Friday, December 9, 2011

    Google currentは、ツイッターやFacebookとの連携が一方向だったり、フィルター機能にもまだまだ課題があると。 ≫GigaOM: Google doesn’t seem to get how media works now http://t.co/hPBpXB4q

  53. [DocDocc] Google doesn’t seem to get how media works now http://t.co/4atu6wlj via gigaOM

  54. Google doesn’t seem to get how media works now: Google launched a news-reading app called… http://t.co/5i7aMSl7

  55. Cannon Mascarenhas Friday, December 9, 2011

    Great article! RT @gigaom: Google doesn’t seem to get how media works now http://t.co/4dmPUuE7

  56. innovafutura.com Friday, December 9, 2011

    #Google doesn’t seem to get how media works now http://t.co/4RN5DX6Y

  57. Elizabeth Smit Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/vYF6PYrn

  58. Jefferson bonnaire Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/JQvZQK0Z #google #media

  59. Stan Bogdanov Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/ymlOc6oe

  60. TrackDaddy Prod. Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/8ryhhsob

  61. Web Tech Update Friday, December 9, 2011

    Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/IiR45qEW

  62. Google doesn’t seem to get how media works now http://t.co/9PaAPsAW #business

  63. Discover Online Friday, December 9, 2011

    [TechResearch] Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Cu… http://t.co/2hAW50o8 #ID

  64. SMS TECHNOLOGY Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/AULlpdEH Via @gigaom

  65. Mohammed Maqsoud Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/qjlpDahe #technology

  66. Google Reader is much more useful.

  67. Google doesn’t seem to get how media works now http://t.co/7yODT2az

  68. Joakim Jardenberg Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/w8DdSdj2 / Och google fortsätter ha svårt med “social”…

  69. Google doesn’t seem to get how media works now
    GigaOM http://t.co/dteHqzKh

  70. Me: Google Currents – well designed but not really social, and not really curated. IOW, meh. http://t.co/SUOGwjxp (by @mathewi)

  71. Midlands Consulting Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/tpJY1YCb #business #midlandsconsultingcentre #

  72. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/cnr8paHI

    Read this via Flipbook. If you have no idea, check it out.

  73. Mallory Woodrow Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/wc1aL8DF

  74. Looks like Google laid an egg with Currents

    “@gigaom: Google doesn’t seem to get how media works now http://t.co/UUDn8Vkx”

  75. Miyanda Nehwati Friday, December 9, 2011

    @GaianCollective don’t know why but I’m not surprised RT @gigaom: Google doesn’t seem to get how media works now http://t.co/UL13YHCe

  76. Google doesn’t seem to get how media works now http://t.co/cIkfUB8e (via @gigaom)

  77. Google doesn’t seem to get how media works now http://t.co/Wxww3AkV

  78. Jeroen Neckebrouck Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/i6zC3iIj

  79. Sufiyan Ansari Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/ZEtbTsrw

  80. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  81. Jeffrey Hagedon Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/BdoF0ANF I still prefer Zite and Flipboard

  82. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/Wk4KpD4A

  83. Chris Barnhart Friday, December 9, 2011

    [GigaOM] Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on … http://t.co/Yfe0wIxY

  84. Google doesn’t seem to get how media works now http://t.co/tT3nSrQu

  85. Google doesn’t seem to get how media works now http://t.co/SPfkVdB0 #marketing #business #success #biztips

  86. Google doesn’t seem to get how media works now http://t.co/7AzBO5vm

  87. RT @bobthomson70: Microsoft style self-obsession. Pity. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/0rv0rJZ5

  88. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  89. Bruno Salvino Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  90. RT @GigaOm: Google doesn’t seem to get how media works now http://t.co/exnL8h1f

  91. All of the above and then some.
    Google seems to be stuck in the early days of computing which where all about data isolation[1], from having Gigaom under business not under tech. Why not both and have the selection influence the articles I see. Neurology/Psychology had the same problem for a long time, but know we know a little more[2]. None of which is reflected in Googel’s new products from + to currents. Don’t get me started on the separation of add add remove, or why can’t I just get business news or tech news from Gigaom. From an information data design rather …. BTW, Jeff pointed me to his paper in his infinite patience after I went on a rant on how badly designed, data isolation and integration, currents is.

    1. http://jeffjonas.typepad.com/jeff_jonas/2010/11/general-purpose-sensemaking-systems-and-information-colocation.html
    2. http://www.psychologicalscience.org/index.php/news/releases/even-unconsciously-sound-helps-us-see.html

    1. Thanks for the those links, Ronald — and for the comment as well.

  92. Google doesn’t seem to get how media works now http://t.co/vrNgMDgp

  93. Google doesn’t seem to get how media works now http://t.co/W8JPqF8S

  94. #tech #news Google doesn’t seem to get how media works now – While Google’s new Currents app for mobile news-reading… http://t.co/xajOzIt3

  95. [GigaOm] Google doesn’t seem to get how media works now http://t.co/satngTXj

  96. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  97. Google doesn’t seem to get how media works now: Google launched a news-reading app called… http://t.co/wWiBpNpK

  98. なおすけべ Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/krcbTflG

  99. Joe Balestrino Friday, December 9, 2011

    RT @TinaCook: RT @GigaOm: Google doesn’t seem to get how media works now http://t.co/exnL8h1f

  100. gianluca carrera Friday, December 9, 2011

    Google doesn’t seem to get how media works now #socialmedia http://t.co/fJA8V06H

  101. Yarin Hochman Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  102. Louis-Philippe Broch Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/3r3FTmSr via @zite

  103. RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/oph7DlXA

  104. Frederik Rooms Friday, December 9, 2011

    I’m happy with this article. It’s the first time that someone really looked well to Currents. The only thing that’s not completely right in my opinion, is the non-integration of facebook/twitter. It’s something that I don’t call news and interesting enough to be part of Currents. Google is afraid of being innovative, look what happened with Wave! Very good but they haven’t improved a single thing all these years!

  105. Ryan Rosendin Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/DUgGZbPY

  106. Thomas Bridge Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/15qLeYKc via @zite

  107. Peter Petrovski Friday, December 9, 2011

    Currents doesn’t pull socially driven articles, Google doesn’t seem to get how media works now. http://t.co/zSVZTHYd

  108. Google doesn’t seem to get how media works now http://t.co/iKxsjRuY

  109. Data Center Blogs Friday, December 9, 2011

    Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/QhOlmnrI

  110. Simone Avanzi Friday, December 9, 2011

    @Luca2D per ora non buonissimi… almeno secondo http://t.co/AYOh9C4z

  111. Currents is really interesting, but true to Google form, it isn’t well integrated with other Google applications. Notably, how exactly does it fit with Reader? It doesn’t automatically pull in Reader feeds. When I read an article in Currents, it doesn’t show as read in Reader (and vice versa). How is it that two things so clearly similar to each other seem to be in two totally different silos?

  112. Marianna Muscat Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/fEJvZZhr

  113. Interesting >>> Google doesn't seem to get how media works now http://t.co/zZrhdB4O

  114. Roamlog Lee (漫步) Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/V6Ro8Mwl

  115. Jeff Sonderman Friday, December 9, 2011

    What’s missing from Google Currents: http://t.co/df8V9lDa by @mathewi

  116. Bill Winterberg CFP® Friday, December 9, 2011

    [Yep, after 1 day use, I agree. -BW] Google doesn’t seem to get how media works now http://t.co/AD51MopV via @zite

  117. Is Google dropping the ball with its news-reading app? http://t.co/q9mzJfUB

  118. RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/03UTM5Xk

  119. Javier Villarrubia Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/rdcdQSSf via @zite

  120. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/MBNMkTuC

  121. Write up of differences between apps I mentioned earlier > Google doesn’t seem to get how media works now http://t.co/outkcS40 via @zite

  122. Google doesn’t seem to get how media works now http://t.co/CmEe1dVB

  123. Google doesn’t seem to get how media works now: 9, 2011, 1:28pm PT No Comments Google launched a news-reading ap… http://t.co/HX5j3Wor

  124. Jonathan Norman Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/WRdO2Yal via @zite

  125. Balakrishna Narasimh Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/FWED6orD > Currents a missed opportunity?

  126. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  127. Bharat Raghunathan Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/k0QLtsGp via @zite

  128. Mark Paul Ayers Friday, December 9, 2011

    Google Current doesn’t seem to get how media works now http://t.co/3fp8jLtB

  129. Anya Khongthavornpip Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/TQSsmjXv

  130. Quentin Romero Friday, December 9, 2011

    http://t.co/ZBr4Wwrb Google doesn't seem to get how media works now — Tech News …

  131. Google #Currents not getting good reviews. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/mWaPkW3s

  132. So basically you want Currents to be Flipboard.

    What’s the point of that?

    I tried Flipboard and quickly nuked it. I like that Currents is more streamlined and it felt ‘cleaner’ to me. You can keep Flipboard…please don’t pressure Google into just cloning another app.

    I suppose you don’t like Google+ because it isn’t Facebook, right?

    1. I’m sure that there’s this sense that if they were to have similarities, a lawyer would be on Google’s doorstep claiming they stole Flipboard’s idea. So they have to try to do the same thing but not do the same thing.

      Perhaps now that Flipboard has put out a phone app, they’ll consider porting it to Android which would be the first step toward making it also available on Android tablets. Then, we, the consumers, could choose if we prefer the Currents approach or the Flipboard approach. Until then, those of us using Android devices don’t have the opportunity to use Flipboard, if we so desire.

  133. Google doesn’t seem to get how media works now http://t.co/BcEYfRaW via @zite

  134. Raghu (J Raghuraman) Friday, December 9, 2011

    RT @rjainr: Google #Currents not getting good reviews. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/mWaPkW3s

  135. Richard Wilks Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/WSCyq0C1 via @zite

  136. Vikram Viswanathan Friday, December 9, 2011

    GigaOM: Google doesn’t seem to get how media works now http://t.co/DKFKFPAJ

  137. Google doesn’t seem to get how media works now – GigaOm http://t.co/sZZFazaY

  138. Joris Satyadharma Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/ZLQ15YU8

  139. Joey Barbagallo Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/Ik5DoL5S #googlecurrents

  140. RT @iphonetastic: Google doesn’t seem to get how media works now – GigaOm http://t.co/sZZFazaY

  141. Srusti Ranjan Friday, December 9, 2011

    Google doesn’t seem to get how media works now – While Google’s new Currents app for mobile news-reading is seen by … http://t.co/jcSmFbfV

  142. Google doesn’t seem to get how media works now http://t.co/XhELPhUY via @zite

  143. Janice Greenberg Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/1O19fccs via @zite

  144. Victor Panlilio Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/j7F06KH3 via @zite

  145. Google doesn’t seem to get how media works now http://t.co/km8EBsQg via @zite

  146. GigaOM | Google doesn’t seem to get how media works now: http://t.co/uiKL5qv5

  147. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  148. Google doesn’t seem to get how media works now http://t.co/E07qsSjf

  149. Google doesn’t seem to get how media works now http://t.co/2u9mnjOQ

  150. Google doesn’t seem to get how media works now http://t.co/qcuz6ZrA via @zite

  151. ghazy feghaly Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/RIcXKacB via @zite

  152. sɐןoɥɔıu ןǝɐɥɔıɯ Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  153. Google doesn’t seem to get how media works now http://t.co/tzFsKMSN

  154. Doron Aronson Friday, December 9, 2011

    Wow, pretty harsh critique of Google Currents: “Google doesn’t seem to get how media works now” GigaOM http://t.co/WOZBEnAM #FF

  155. RT @gigaom: #Google doesn’t seem to get how media works now http://t.co/Ik7ywkjq

  156. Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43

  157. RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43

  158. journalism festival Friday, December 9, 2011

    flipboard, zite, currents. in that order. by @mathewi http://t.co/0aPqp0ZE

  159. Aurora Casias Friday, December 9, 2011

    Google doesn’t seem to get how media works now – GigaOm http://t.co/qcqBRBrI

  160. Farzana Nasser Friday, December 9, 2011

    RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  161. Google doesn’t seem to get how media works now http://t.co/tGR5Ewp3

  162. Google doesn’t seem to get how media works now http://t.co/YZ314iA9 via @zite

  163. Emily Allert-House Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/FJUqE1Vk via @zite

  164. Altan Khendup Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/DuJz0jQd

  165. Nikola Draskovic Friday, December 9, 2011

    RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43

  166. Steven Cantillo Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/8N6e4U6V

  167. Emanuela Zocchi Friday, December 9, 2011

    Google Currents “@gigaom: Google doesn’t seem to get how media works now http://t.co/hNWLKDSX”

  168. gigaom: Google doesn’t seem to get how media works now http://t.co/PG4Wb7FE http://t.co/Kkvo9lJp

  169. Google doesn’t seem to get how media works now — Tech News and Analysis http://t.co/f2LkarST (via Instapaper)

  170. RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43

  171. Google doesn’t seem to get how media works now http://t.co/ZNa5CqsP via @zite

  172. Julien Lavergne Friday, December 9, 2011

    Google doesn’t seem to get how media works now http://t.co/ci9q5dlJ via @zite

  173. Google heeft een nieuws-App, Google Currents. Maar waarom kan ik die niet vinden? http://t.co/wJiIwxIF #dtv

  174. @morfj you see? there is room for everyone ;-) http://t.co/T8SVApfa via @hubiit

  175. Patrick Sullivan Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/8ckNpLEQ

  176. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/9nLGvk3W

  177. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  178. Google doesn’t seem to get how media works now http://t.co/YUs9RNvR

  179. Tom Fleerackers Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/7POTXLns | Let’s check this out!

  180. Currents, Google’s new (currently US-only) news-reading app for iPhone and tablets. “More than a little disappointing.” http://t.co/BLQRuLRr

  181. Great article.

  182. Dr Hassan Dawood Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/k2KfJ9fg via @zite

  183. Gigaom on Currents: Google doesn’t seem to get how media works now http://t.co/TIHmprAd

  184. Marnix van Buuren Saturday, December 10, 2011

    Google kan toch beter? Gmail for iPad is matig. Flipboard-alternatief lijkt net zo matig. http://t.co/ZSYBMMbR

  185. Marco Castellana Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/WDwcW1da

  186. Krytyczna ocena appki Currents….
    Google doesn’t seem to get how media works now http://t.co/7QEzDNb8 via @zite

  187. Google doesn’t seem to get how media works now http://t.co/6hWl3qZZ

  188. Google doesn’t seem to get how media works now http://t.co/YoI3QrFx via @zite

  189. Google doesn’t seem to get how media works now — Tech News and Analysis – http://t.co/dzhQVC3y

  190. Google doesn’t seem to get how media works now http://t.co/3wC6TR36

  191. Google doesn’t seem to get how media works now http://t.co/1d1t221w

  192. Google doesn’t seem to get how media works now http://t.co/pJ0sK7ho via @zite

  193. Google doesn’t seem to get how media works now http://t.co/Ns8SdRfy via @zite

  194. RT @1MattHopkins Google doesn’t seem to get how media works now http://t.co/UIffuJ65 http://t.co/3iIxezUa

  195. Google doesn’t seem to get how media works now http://t.co/dVXpzjyJ Agree with the part about Google should take benefit on its plus button.

  196. Ennio Martignago Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/Y3Tn0PhV via @zite

  197. Fred van der Ende Saturday, December 10, 2011

    Reading List: Google doesn’t seem to get how media works now http://t.co/ffzA70wp

  198. It’s been a big week in iphone reading apps, but google has missed an opportunity with Currents, slick as it is. http://t.co/LOsYnpEf

  199. Google doesn’t seem to get how media works now http://t.co/VfFwptlB

  200. Google doesn’t seem to get how media works now http://t.co/YmvlVeKc

  201. #Google doesn’t seem to get how media works now http://t.co/APdvUCDD #current still not up to #flipboard or even better #Zite bought by #CNN

  202. Manoj Kandasamy Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/K9ngv2iv

  203. Google doesn’t seem to get how media works now http://t.co/PYFVe9B8

  204. Google doesn’t seem to get how media works now http://t.co/dKvlJmIZ via @zite

  205. GigaOM: Google doesn’t seem to get how media works now | read on currents http://t.co/AXRAbSRF

  206. Google doesn’t seem to get how media works now http://t.co/wOIDstvp

  207. Google doesn’t seem to get how media works now
    http://t.co/IVc3DCKm

  208. Fiona MacDonald Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/W8pLzgXg via @zite

  209. Google doesn’t seem to get how media works now http://t.co/IXoLVgU6

  210. Google doesn’t seem to get how media works now http://t.co/Jg6UpuYc (via @summify from @gigaom, and @crindalyn)

  211. gigaom: Google doesn’t seem to get how media works now http://t.co/YBGWfiNa

  212. Philippe Bossin Saturday, December 10, 2011

    RT @JimMacMillan: gigaom: Google doesn’t seem to get how media works now http://t.co/TItiXMhY

  213. @gigaom: Google doesn’t seem to get how media works now http://t.co/aCjGEwQv

  214. in case you missed it yesterday, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/8I2RwOjI

  215. RT @mathewi: Google Currents: “Google doesn’t seem to get how media works now” http://t.co/EvUvH11W

  216. Currents vs ZIte: Google doesn’t seem to get how media works now http://t.co/ILjfqYNY via @zite

  217. @jtomposton And one for you, on Currents vs. Flipboard etc. http://t.co/TtVtcr9L by @mathewi

  218. Google doesn’t seem to get how media works now. “Currents is more than a little disappointing.” http://t.co/kqIqimT1

  219. Tomasz Szkudlarek Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/b4bSSeW8 via @zite

  220. Google doesn’t seem to get how media works now http://t.co/acRT3tXI

  221. Google doesn’t seem to get how media works now http://t.co/L7GcxRne

  222. Google doesn’t seem to get how media works now http://t.co/FO3fNID8 via @zite > Agree with this. Currents just a pretty RSS reader.

  223. RT @mathewi: my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/c2pYtlBK

  224. Maybe @Storyful can help? / @mathewi my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/YbJK0kMZ

  225. Google doesn’t seem to get how media works now http://t.co/rcpr5xpw via @zite

  226. Google doesn’t seem to get how media works now http://t.co/AhV7rQf4 via http://t.co/yH6SrGFv

  227. For those who missed this: Google doesn’t seem to get how media works now http://t.co/NflSFWtf

  228. Google doesn’t seem to get how media works now http://t.co/xOtmsDMX via @zite

  229. GigaOM: Google doesn’t seem to get how media works now. Playing with it and overall I like it, it is too early to pan. http://t.co/2U2h5HUI

  230. the funny thing is that people like my wife just don’t get Flipboard, but might see Currents as useful.
    I have 2 primary uses for Flipboard:
    1. As a Twitter list reader – I have a half-dozen or so curated twitter lists that I read through Flipboard – and it’s a great way to let me see what’s current, especially for people who are not part of my regular stream.
    (I also use this to read Jason’s Media ReDEF, which has similar properties)
    2. As a “read later” device – I favorite tweets that I want to read later, and then read them in Flipboard. It’s amazingly simple and elegant for this purpose.

    My wife doesn’t use Twitter, doesn’t know RSS, etc. But if you give her an easy way to read a handful of magazines, that could be a win. So, Currents is not very useful for early adopters, but could be a good tablet magazine view for mainstream readers. And, to that extent, could be more of a threat to traditional magazines than Flipboard, depending upon eventual syndication strategies for tablets.

  231. Added my comments RT @mathewi: My take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/iJhp3DWM

  232. Google doesn’t seem to get how media works now | Tech News and Analysis http://t.co/fmPc8dla via @zite

  233. Google doesn’t seem to get how media works now http://t.co/2OVzJ8Mw

  234. Diogo A. Gautier Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/Ynmmhtzz #google #socialmedia #marketing #strategy #digital #in

  235. Vibrance Updates Saturday, December 10, 2011

    #Google doesn’t seem to get how #media works now http://t.co/N7XsGshK #google

  236. Google doesn’t seem to get how media works now http://t.co/QGk1cQkQ

  237. RT @TheRomit: Me: Google Currents – well designed but not really social, and not really curated. IOW, meh. http://t.co/SUOGwjxp (by @mathewi)

  238. Google doesn’t seem to get how media works now (duh) – http://t.co/kXrmSDWW

  239. I stick to Flipboard ‘Google doesn’t seem to get how media works now’ http://t.co/vg5NhJGm

  240. Google doesn’t seem to get how media works now http://t.co/dfOXvhco via clever ol’ @mathewi of @GigaOm,

  241. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

  242. New Google offering pulls in content from sources in a kind of digital-magazine format for a tablet or an iPhone: http://t.co/jJbCRP5O

  243. Loving #currents, but agree about not pulling in content like flipboard: Google doesn’t seem to get how media works http://t.co/lbAVLHvQ

  244. Tyrone Grandison Saturday, December 10, 2011

    Google doesn’t seem to get how media works now http://t.co/8OSf3RfA