18 Comments

Summary:

While Google’s new Currents app for mobile news-reading is seen by some as a competitor to Flipboard and Zite, there are some crucial differences between them that make me wonder whether Google really understands how media is changing and how they can take advantage of that.

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Google launched a news-reading app called Currents on Thursday, something it has been working on for some time — ever since it was a much-rumored skunkworks project called Propeller — and much of the coverage of the new app has called it a challenger to existing tablet and iPhone news-readers like Flipboard and Zite. But while Google Currents is superficially similar to these other services, there are some important differences that make me wonder whether Google really understands how media has changed and is changing. For a company that’s usually so forward-thinking, Currents as it stands now is more than a little disappointing.

Like Flipboard and Zite, the new Google offering (available here — U.S. only at this point) allows you to pull in content from a number of sources and then read through it in a kind of digital-magazine format on a tablet or an iPhone or other mobile device (my colleague Darrell has a hands-on look at the app). As mobile media consumption becomes an ever-increasing part of our lives, this kind of app is becoming the way that many people take in a lot of their news — at least those who wish to browse rather than simply following their favorite news sources on Twitter or Facebook. And Flipboard has shown, particularly with its excellent new iPhone app, that this can be done in a way that’s just as visually appealing as a traditional magazine, if not more so.

Currents is missing some crucial elements

Google’s app, while well-designed in many ways, lacks much of the polish and user-interface elements that make Flipboard so compelling (to me at least). And at least in my limited usage of it so far, it doesn’t even manage to rise to the level that Zite provides — and Zite, a Canadian startup that was acquired by CNN earlier this year for an estimated $20 million, is much more utilitarian in its approach than Flipboard (Zite also just released an iPhone app). It’s entirely possible Google’s app will improve over time, and it does offer some interesting features — such as the ability to sync the content you’ve read between devices — but I still think it’s missing some crucial aspects.

For example, Google Currents is social in at least one way, in that it lets you share articles you read to Twitter and Facebook, provided you click through the default menu (which promotes sharing on Google’s own Google+ network first). But it isn’t social in another important sense: Unlike both Flipboard and Zite, it doesn’t pull in your Twitter lists or streams from those you follow, or content from your Facebook social graph. In other words, you can push content out to these networks, but you can’t pull content in from them and view it inside your news reader. To me, that means Currents is only one-half of a proper social-news app — and not even the most interesting half.

Why isn’t Google helping us filter content?

The second element Google Currents seems to be missing is recommendations or some form of smart filtering of content, apart from the limited amount that appears in the “trending” section. This is something Zite has pursued aggressively, both via its algorithms and through explicit recommendations from users — thumbs up, thumbs down, etc. — and is likely one of the reasons why CNN was interested in acquiring it. Flipboard hasn’t done much in terms of recommendations so far, but has begun to do so through its iPhone app “Cover Stories” feature, which apparently learns based on a user’s activity.

As we’ve noted many times, the massive rivers of information that pour into our lives from all kinds of sources makes the need for a smart filter more compelling every day. That seems like a problem virtually tailor-made for a company like Google, which has boatloads of programmers who specialize in filtering and understanding massive amounts of real-time data, yet the company has done virtually nothing in that space — despite having a long-established platform called Google News to draw from and build on. The only thing Google has done that seems remotely interesting is adding +1 recommendations to Google News, but even that seems designed mostly to promote the Google+ network.

An app like Currents should — particularly if it wants to actually be competitive with Flipboard or Zite — be pulling in news content from every source available, especially real-time sharing networks like Twitter and Facebook. Then it should apply smart filters and recommendations to those streams, to help news consumers sort and understand that information better. Instead, Currents feels about as innovative as your garden-variety app from a traditional magazine — in other words, not very innovative at all. More than anything, it feels like a giant missed opportunity.

Post and thumbnail photos courtesy of Flickr users Izzard

  1. Google doesn’t seem to get how media works now http://t.co/UIWuA5MY

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  2. Google doesn’t seem to get how media works now http://t.co/PrAAyX5N

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  3. Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  4. Google doesn’t seem to get how media works now http://t.co/Hqseve9N

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  6. Google doesn’t seem to get how media works now http://t.co/VgIjgpi0

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  8. Google doesn’t seem to get how media works now http://t.co/c4v5i1pY

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  9. Google doesn’t seem to get how media works now http://t.co/lITUdTnE

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  10. Google doesn’t seem to get how media works now http://t.co/pZms0roL

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  11. Google doesn’t seem to get how media works now http://t.co/LezXHWPe

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  12. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/KzKPrfxk

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  13. Google doesn’t seem to get how media works now http://t.co/NdnWyTiF

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  14. Google doesn’t seem to get how media works now http://t.co/8vtBs5O5 @amarchugg #news

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  15. Google doesn’t seem to get how media works now http://t.co/h8s5j6WN @amarchugg #news

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  16. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/KwmgmQLK

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  17. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/VjkcTNVL

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  18. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/vEjoZdrk

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  19. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/kc2DPb8Q

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  20. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/Bq5z4x32

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  21. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  22. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/z4AEsLS7

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  23. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/dEeviJak

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  24. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/ll5ZYXnN

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  25. #Google doesn’t seem to get how media works now http://t.co/fK88kvxS

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  26. Google doesn’t seem to get how media works now http://t.co/t7x88Yp0

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  27. RT @gigaom #Google doesn’t seem to get how media works now http://t.co/wCFKhAuh

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  28. gigaom: Google doesn’t seem to get how media works now http://t.co/Ps76zDWZ

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  29. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  30. RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/HITcAuJw

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  31. Google doesn’t seem to get how media works now http://t.co/n7Tsa1Kk

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  32. [379] Google doesn’t seem to get how media works now
    http://t.co/hlO8zU1G

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  33. Google Currents is “only one half of a proper social-news app — and not even the most interesting half” http://t.co/HIQRFgD5

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  34. Google doesn’t seem to get how media works now http://t.co/MqmfWzb8

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  35. Google doesn’t seem to get how media works now http://t.co/ql7aBSAR via Mathew Ingram

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  36. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  37. Google doesn’t seem to get how media works now: 9, 2011, 1:28pm PT No Comments Google launched a news-reading ap… http://t.co/V38FFqet

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  38. Jonathan Greene Friday, December 9, 2011

    You can pull content from any feed I believe as well as Google Reader which is integrated at the source level. The light curation seems to be in the form of recommended sources … again, light.

    The share out is a bit broken. I posted what I thought was going to be annotated comment to Facebook and instead what was shared was my comment and that I used Currents to post, not the actual article. Also +1 is limited as well. You can only +1 something, but you can’t push it to a Circle which is pretty silly.

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    1. Thanks, Jonathan — it does seem odd that you can’t share it to a Google+ Circle. Perhaps that will be added later.

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  39. Microsoft style self-obsession. Pity. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/CQbeiXuT

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  40. Google doesn’t seem to get how media works now: By Mathew Ingram Dec. 9, 2011, 1:28pm PT No Comments Google laun… http://t.co/7h1bNuxi

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  41. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  42. Google doesn’t seem to get how media works now http://t.co/oBOFYkmp

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  43. Agree with this @mathewi review of Google Currents – there are some surprising functions missing from it http://t.co/pqK7UGsN

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  44. Google doesn’t seem to get how media works now http://t.co/SEsfUaCw

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  45. David Francois Friday, December 9, 2011

    While it’s just okay, it’s the only thing close to Flipboard on Android. So a small win at least.

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  46. Google doesn’t seem to get how media works now http://t.co/Ds2RkFEQ #business #sourcemarketingdirect

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  47. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  48. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/KpsueadE

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  49. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  50. 9, 2011, 1:28pm PT No Comments Google launched a news-reading app called Currents on Thursday, somethin… http://t.co/6VasIln3 #Google+

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  51. Google doesn’t seem to get how media works now http://t.co/QairX6gT

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  52. Google currentは、ツイッターやFacebookとの連携が一方向だったり、フィルター機能にもまだまだ課題があると。 ≫GigaOM: Google doesn’t seem to get how media works now http://t.co/hPBpXB4q

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  53. [DocDocc] Google doesn’t seem to get how media works now http://t.co/4atu6wlj via gigaOM

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  54. Google doesn’t seem to get how media works now: Google launched a news-reading app called… http://t.co/5i7aMSl7

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  55. Great article! RT @gigaom: Google doesn’t seem to get how media works now http://t.co/4dmPUuE7

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  56. #Google doesn’t seem to get how media works now http://t.co/4RN5DX6Y

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  57. Google doesn’t seem to get how media works now http://t.co/vYF6PYrn

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  58. Google doesn’t seem to get how media works now http://t.co/JQvZQK0Z #google #media

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  59. Google doesn’t seem to get how media works now http://t.co/ymlOc6oe

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  60. Google doesn’t seem to get how media works now http://t.co/8ryhhsob

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  61. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/IiR45qEW

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  62. Google doesn’t seem to get how media works now http://t.co/9PaAPsAW #business

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  63. [TechResearch] Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Cu… http://t.co/2hAW50o8 #ID

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  64. Google doesn’t seem to get how media works now http://t.co/AULlpdEH Via @gigaom

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  65. Google doesn’t seem to get how media works now http://t.co/qjlpDahe #technology

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  66. Google Reader is much more useful.

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  67. Google doesn’t seem to get how media works now http://t.co/7yODT2az

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  68. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/w8DdSdj2 / Och google fortsätter ha svårt med “social”…

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  69. Google doesn’t seem to get how media works now
    GigaOM http://t.co/dteHqzKh

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  70. Me: Google Currents – well designed but not really social, and not really curated. IOW, meh. http://t.co/SUOGwjxp (by @mathewi)

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  71. Google doesn’t seem to get how media works now http://t.co/tpJY1YCb #business #midlandsconsultingcentre #

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  72. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/cnr8paHI

    Read this via Flipbook. If you have no idea, check it out.

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  73. Google doesn’t seem to get how media works now http://t.co/wc1aL8DF

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  74. Looks like Google laid an egg with Currents

    “@gigaom: Google doesn’t seem to get how media works now http://t.co/UUDn8Vkx”

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  75. @GaianCollective don’t know why but I’m not surprised RT @gigaom: Google doesn’t seem to get how media works now http://t.co/UL13YHCe

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  76. Google doesn’t seem to get how media works now http://t.co/cIkfUB8e (via @gigaom)

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  77. Google doesn’t seem to get how media works now http://t.co/Wxww3AkV

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  78. Google doesn’t seem to get how media works now http://t.co/i6zC3iIj

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  79. Google doesn’t seem to get how media works now http://t.co/ZEtbTsrw

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  80. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  81. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/BdoF0ANF I still prefer Zite and Flipboard

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  82. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/Wk4KpD4A

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  83. [GigaOM] Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on … http://t.co/Yfe0wIxY

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  84. Google doesn’t seem to get how media works now http://t.co/tT3nSrQu

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  85. Google doesn’t seem to get how media works now http://t.co/SPfkVdB0 #marketing #business #success #biztips

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  86. Google doesn’t seem to get how media works now http://t.co/7AzBO5vm

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  87. RT @bobthomson70: Microsoft style self-obsession. Pity. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/0rv0rJZ5

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  88. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  89. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  90. RT @GigaOm: Google doesn’t seem to get how media works now http://t.co/exnL8h1f

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  91. All of the above and then some.
    Google seems to be stuck in the early days of computing which where all about data isolation[1], from having Gigaom under business not under tech. Why not both and have the selection influence the articles I see. Neurology/Psychology had the same problem for a long time, but know we know a little more[2]. None of which is reflected in Googel’s new products from + to currents. Don’t get me started on the separation of add add remove, or why can’t I just get business news or tech news from Gigaom. From an information data design rather …. BTW, Jeff pointed me to his paper in his infinite patience after I went on a rant on how badly designed, data isolation and integration, currents is.

    1. http://jeffjonas.typepad.com/jeff_jonas/2010/11/general-purpose-sensemaking-systems-and-information-colocation.html
    2. http://www.psychologicalscience.org/index.php/news/releases/even-unconsciously-sound-helps-us-see.html

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    1. Thanks for the those links, Ronald — and for the comment as well.

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  92. Google doesn’t seem to get how media works now http://t.co/vrNgMDgp

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  93. Google doesn’t seem to get how media works now http://t.co/W8JPqF8S

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  94. #tech #news Google doesn’t seem to get how media works now – While Google’s new Currents app for mobile news-reading… http://t.co/xajOzIt3

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  95. [GigaOm] Google doesn’t seem to get how media works now http://t.co/satngTXj

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  96. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  97. Google doesn’t seem to get how media works now: Google launched a news-reading app called… http://t.co/wWiBpNpK

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  98. Google doesn’t seem to get how media works now http://t.co/krcbTflG

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  99. RT @TinaCook: RT @GigaOm: Google doesn’t seem to get how media works now http://t.co/exnL8h1f

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  100. Google doesn’t seem to get how media works now #socialmedia http://t.co/fJA8V06H

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  101. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  102. Google doesn’t seem to get how media works now http://t.co/3r3FTmSr via @zite

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  103. RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/oph7DlXA

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  104. Frederik Rooms Friday, December 9, 2011

    I’m happy with this article. It’s the first time that someone really looked well to Currents. The only thing that’s not completely right in my opinion, is the non-integration of facebook/twitter. It’s something that I don’t call news and interesting enough to be part of Currents. Google is afraid of being innovative, look what happened with Wave! Very good but they haven’t improved a single thing all these years!

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  105. Google doesn’t seem to get how media works now http://t.co/DUgGZbPY

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  106. Google doesn’t seem to get how media works now http://t.co/15qLeYKc via @zite

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  107. Currents doesn’t pull socially driven articles, Google doesn’t seem to get how media works now. http://t.co/zSVZTHYd

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  108. Google doesn’t seem to get how media works now http://t.co/iKxsjRuY

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  109. Google doesn’t seem to get how media works now:
    Google launched a news-reading app called Currents on Thursday,… http://t.co/QhOlmnrI

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  110. @Luca2D per ora non buonissimi… almeno secondo http://t.co/AYOh9C4z

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  111. Currents is really interesting, but true to Google form, it isn’t well integrated with other Google applications. Notably, how exactly does it fit with Reader? It doesn’t automatically pull in Reader feeds. When I read an article in Currents, it doesn’t show as read in Reader (and vice versa). How is it that two things so clearly similar to each other seem to be in two totally different silos?

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  112. Google doesn’t seem to get how media works now http://t.co/fEJvZZhr

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  113. Interesting >>> Google doesn't seem to get how media works now http://t.co/zZrhdB4O

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  114. Google doesn’t seem to get how media works now http://t.co/V6Ro8Mwl

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  115. What’s missing from Google Currents: http://t.co/df8V9lDa by @mathewi

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  116. [Yep, after 1 day use, I agree. -BW] Google doesn’t seem to get how media works now http://t.co/AD51MopV via @zite

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  117. Is Google dropping the ball with its news-reading app? http://t.co/q9mzJfUB

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  118. RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/03UTM5Xk

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  119. Google doesn’t seem to get how media works now http://t.co/rdcdQSSf via @zite

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  120. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/MBNMkTuC

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  121. Write up of differences between apps I mentioned earlier > Google doesn’t seem to get how media works now http://t.co/outkcS40 via @zite

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  122. Google doesn’t seem to get how media works now http://t.co/CmEe1dVB

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  123. Google doesn’t seem to get how media works now: 9, 2011, 1:28pm PT No Comments Google launched a news-reading ap… http://t.co/HX5j3Wor

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  124. Google doesn’t seem to get how media works now http://t.co/WRdO2Yal via @zite

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  125. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/FWED6orD > Currents a missed opportunity?

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  126. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  127. Google doesn’t seem to get how media works now http://t.co/k0QLtsGp via @zite

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  128. Google Current doesn’t seem to get how media works now http://t.co/3fp8jLtB

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  129. Google doesn’t seem to get how media works now http://t.co/TQSsmjXv

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  130. http://t.co/ZBr4Wwrb Google doesn't seem to get how media works now — Tech News …

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  131. Google #Currents not getting good reviews. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/mWaPkW3s

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  132. So basically you want Currents to be Flipboard.

    What’s the point of that?

    I tried Flipboard and quickly nuked it. I like that Currents is more streamlined and it felt ‘cleaner’ to me. You can keep Flipboard…please don’t pressure Google into just cloning another app.

    I suppose you don’t like Google+ because it isn’t Facebook, right?

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    1. I’m sure that there’s this sense that if they were to have similarities, a lawyer would be on Google’s doorstep claiming they stole Flipboard’s idea. So they have to try to do the same thing but not do the same thing.

      Perhaps now that Flipboard has put out a phone app, they’ll consider porting it to Android which would be the first step toward making it also available on Android tablets. Then, we, the consumers, could choose if we prefer the Currents approach or the Flipboard approach. Until then, those of us using Android devices don’t have the opportunity to use Flipboard, if we so desire.

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  133. Google doesn’t seem to get how media works now http://t.co/BcEYfRaW via @zite

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  134. RT @rjainr: Google #Currents not getting good reviews. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/mWaPkW3s

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  135. Google doesn’t seem to get how media works now http://t.co/WSCyq0C1 via @zite

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  136. GigaOM: Google doesn’t seem to get how media works now http://t.co/DKFKFPAJ

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  137. Google doesn’t seem to get how media works now – GigaOm http://t.co/sZZFazaY

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  138. Google doesn’t seem to get how media works now http://t.co/ZLQ15YU8

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  139. Google doesn’t seem to get how media works now http://t.co/Ik5DoL5S #googlecurrents

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  140. RT @iphonetastic: Google doesn’t seem to get how media works now – GigaOm http://t.co/sZZFazaY

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  141. Google doesn’t seem to get how media works now – While Google’s new Currents app for mobile news-reading is seen by … http://t.co/jcSmFbfV

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  142. Google doesn’t seem to get how media works now http://t.co/XhELPhUY via @zite

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  143. Google doesn’t seem to get how media works now http://t.co/1O19fccs via @zite

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  144. Google doesn’t seem to get how media works now http://t.co/j7F06KH3 via @zite

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  145. Google doesn’t seem to get how media works now http://t.co/km8EBsQg via @zite

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  146. GigaOM | Google doesn’t seem to get how media works now: http://t.co/uiKL5qv5

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  147. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  148. Google doesn’t seem to get how media works now http://t.co/E07qsSjf

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  149. Google doesn’t seem to get how media works now http://t.co/2u9mnjOQ

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  150. Google doesn’t seem to get how media works now http://t.co/qcuz6ZrA via @zite

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  151. Google doesn’t seem to get how media works now http://t.co/RIcXKacB via @zite

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  152. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  153. Google doesn’t seem to get how media works now http://t.co/tzFsKMSN

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  154. Wow, pretty harsh critique of Google Currents: “Google doesn’t seem to get how media works now” GigaOM http://t.co/WOZBEnAM #FF

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  155. RT @gigaom: #Google doesn’t seem to get how media works now http://t.co/Ik7ywkjq

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  156. Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43

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  157. RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43

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  158. flipboard, zite, currents. in that order. by @mathewi http://t.co/0aPqp0ZE

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  159. Google doesn’t seem to get how media works now – GigaOm http://t.co/qcqBRBrI

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  160. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  161. Google doesn’t seem to get how media works now http://t.co/tGR5Ewp3

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  162. Google doesn’t seem to get how media works now http://t.co/YZ314iA9 via @zite

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  163. Google doesn’t seem to get how media works now http://t.co/FJUqE1Vk via @zite

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  164. Google doesn’t seem to get how media works now http://t.co/DuJz0jQd

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  165. RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43

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  166. Google doesn’t seem to get how media works now http://t.co/8N6e4U6V

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  167. Google Currents “@gigaom: Google doesn’t seem to get how media works now http://t.co/hNWLKDSX”

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  168. gigaom: Google doesn’t seem to get how media works now http://t.co/PG4Wb7FE http://t.co/Kkvo9lJp

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  169. Google doesn’t seem to get how media works now — Tech News and Analysis http://t.co/f2LkarST (via Instapaper)

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  170. RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43

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  171. Google doesn’t seem to get how media works now http://t.co/ZNa5CqsP via @zite

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  172. Google doesn’t seem to get how media works now http://t.co/ci9q5dlJ via @zite

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  173. Google heeft een nieuws-App, Google Currents. Maar waarom kan ik die niet vinden? http://t.co/wJiIwxIF #dtv

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  174. @morfj you see? there is room for everyone ;-) http://t.co/T8SVApfa via @hubiit

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  175. Google doesn’t seem to get how media works now http://t.co/8ckNpLEQ

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  176. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/9nLGvk3W

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  177. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  178. Google doesn’t seem to get how media works now http://t.co/YUs9RNvR

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  179. Google doesn’t seem to get how media works now http://t.co/7POTXLns | Let’s check this out!

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  180. Currents, Google’s new (currently US-only) news-reading app for iPhone and tablets. “More than a little disappointing.” http://t.co/BLQRuLRr

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  181. Great article.

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  182. Google doesn’t seem to get how media works now http://t.co/k2KfJ9fg via @zite

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  183. Gigaom on Currents: Google doesn’t seem to get how media works now http://t.co/TIHmprAd

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  184. Google kan toch beter? Gmail for iPad is matig. Flipboard-alternatief lijkt net zo matig. http://t.co/ZSYBMMbR

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  185. Google doesn’t seem to get how media works now http://t.co/WDwcW1da

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  186. Krytyczna ocena appki Currents….
    Google doesn’t seem to get how media works now http://t.co/7QEzDNb8 via @zite

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  187. Google doesn’t seem to get how media works now http://t.co/6hWl3qZZ

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  188. Google doesn’t seem to get how media works now http://t.co/YoI3QrFx via @zite

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  189. Google doesn’t seem to get how media works now — Tech News and Analysis – http://t.co/dzhQVC3y

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  190. Google doesn’t seem to get how media works now http://t.co/3wC6TR36

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  191. Google doesn’t seem to get how media works now http://t.co/1d1t221w

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  192. Google doesn’t seem to get how media works now http://t.co/pJ0sK7ho via @zite

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  193. Google doesn’t seem to get how media works now http://t.co/Ns8SdRfy via @zite

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  194. RT @1MattHopkins Google doesn’t seem to get how media works now http://t.co/UIffuJ65 http://t.co/3iIxezUa

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  195. Google doesn’t seem to get how media works now http://t.co/dVXpzjyJ Agree with the part about Google should take benefit on its plus button.

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  196. Google doesn’t seem to get how media works now http://t.co/Y3Tn0PhV via @zite

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  197. Reading List: Google doesn’t seem to get how media works now http://t.co/ffzA70wp

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  198. It’s been a big week in iphone reading apps, but google has missed an opportunity with Currents, slick as it is. http://t.co/LOsYnpEf

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  199. Google doesn’t seem to get how media works now http://t.co/VfFwptlB

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  200. Google doesn’t seem to get how media works now http://t.co/YmvlVeKc

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  201. #Google doesn’t seem to get how media works now http://t.co/APdvUCDD #current still not up to #flipboard or even better #Zite bought by #CNN

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  202. Google doesn’t seem to get how media works now http://t.co/K9ngv2iv

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  203. Google doesn’t seem to get how media works now http://t.co/PYFVe9B8

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  204. Google doesn’t seem to get how media works now http://t.co/dKvlJmIZ via @zite

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  205. GigaOM: Google doesn’t seem to get how media works now | read on currents http://t.co/AXRAbSRF

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  206. Google doesn’t seem to get how media works now http://t.co/wOIDstvp

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  207. Google doesn’t seem to get how media works now
    http://t.co/IVc3DCKm

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  208. Google doesn’t seem to get how media works now http://t.co/W8pLzgXg via @zite

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  209. Google doesn’t seem to get how media works now http://t.co/IXoLVgU6

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  210. Google doesn’t seem to get how media works now http://t.co/Jg6UpuYc (via @summify from @gigaom, and @crindalyn)

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  211. gigaom: Google doesn’t seem to get how media works now http://t.co/YBGWfiNa

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  212. RT @JimMacMillan: gigaom: Google doesn’t seem to get how media works now http://t.co/TItiXMhY

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  213. @gigaom: Google doesn’t seem to get how media works now http://t.co/aCjGEwQv

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  214. in case you missed it yesterday, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/8I2RwOjI

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  215. RT @mathewi: Google Currents: “Google doesn’t seem to get how media works now” http://t.co/EvUvH11W

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  216. Currents vs ZIte: Google doesn’t seem to get how media works now http://t.co/ILjfqYNY via @zite

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  217. @jtomposton And one for you, on Currents vs. Flipboard etc. http://t.co/TtVtcr9L by @mathewi

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  218. Google doesn’t seem to get how media works now. “Currents is more than a little disappointing.” http://t.co/kqIqimT1

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  219. Google doesn’t seem to get how media works now http://t.co/b4bSSeW8 via @zite

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  220. Google doesn’t seem to get how media works now http://t.co/acRT3tXI

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  221. Google doesn’t seem to get how media works now http://t.co/L7GcxRne

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  222. Google doesn’t seem to get how media works now http://t.co/FO3fNID8 via @zite > Agree with this. Currents just a pretty RSS reader.

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  223. RT @mathewi: my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/c2pYtlBK

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  224. Maybe @Storyful can help? / @mathewi my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/YbJK0kMZ

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  225. Google doesn’t seem to get how media works now http://t.co/rcpr5xpw via @zite

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  226. Google doesn’t seem to get how media works now http://t.co/AhV7rQf4 via http://t.co/yH6SrGFv

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  227. For those who missed this: Google doesn’t seem to get how media works now http://t.co/NflSFWtf

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  228. Google doesn’t seem to get how media works now http://t.co/xOtmsDMX via @zite

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  229. GigaOM: Google doesn’t seem to get how media works now. Playing with it and overall I like it, it is too early to pan. http://t.co/2U2h5HUI

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  230. the funny thing is that people like my wife just don’t get Flipboard, but might see Currents as useful.
    I have 2 primary uses for Flipboard:
    1. As a Twitter list reader – I have a half-dozen or so curated twitter lists that I read through Flipboard – and it’s a great way to let me see what’s current, especially for people who are not part of my regular stream.
    (I also use this to read Jason’s Media ReDEF, which has similar properties)
    2. As a “read later” device – I favorite tweets that I want to read later, and then read them in Flipboard. It’s amazingly simple and elegant for this purpose.

    My wife doesn’t use Twitter, doesn’t know RSS, etc. But if you give her an easy way to read a handful of magazines, that could be a win. So, Currents is not very useful for early adopters, but could be a good tablet magazine view for mainstream readers. And, to that extent, could be more of a threat to traditional magazines than Flipboard, depending upon eventual syndication strategies for tablets.

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  231. Added my comments RT @mathewi: My take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/iJhp3DWM

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  232. Google doesn’t seem to get how media works now | Tech News and Analysis http://t.co/fmPc8dla via @zite

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  233. Google doesn’t seem to get how media works now http://t.co/2OVzJ8Mw

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  234. Google doesn’t seem to get how media works now http://t.co/Ynmmhtzz #google #socialmedia #marketing #strategy #digital #in

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  235. #Google doesn’t seem to get how #media works now http://t.co/N7XsGshK #google

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  236. Google doesn’t seem to get how media works now http://t.co/QGk1cQkQ

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  237. RT @TheRomit: Me: Google Currents – well designed but not really social, and not really curated. IOW, meh. http://t.co/SUOGwjxp (by @mathewi)

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  238. Google doesn’t seem to get how media works now (duh) – http://t.co/kXrmSDWW

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  239. I stick to Flipboard ‘Google doesn’t seem to get how media works now’ http://t.co/vg5NhJGm

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  240. Google doesn’t seem to get how media works now http://t.co/dfOXvhco via clever ol’ @mathewi of @GigaOm,

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  241. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm

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  242. New Google offering pulls in content from sources in a kind of digital-magazine format for a tablet or an iPhone: http://t.co/jJbCRP5O

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  243. Loving #currents, but agree about not pulling in content like flipboard: Google doesn’t seem to get how media works http://t.co/lbAVLHvQ

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  244. Google doesn’t seem to get how media works now http://t.co/8OSf3RfA

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