Google launched a news-reading app called Currents on Thursday, something it has been working on for some time — ever since it was a much-rumored skunkworks project called Propeller — and much of the coverage of the new app has called it a challenger to existing tablet and iPhone news-readers like Flipboard and Zite. But while Google Currents is superficially similar to these other services, there are some important differences that make me wonder whether Google really understands how media has changed and is changing. For a company that’s usually so forward-thinking, Currents as it stands now is more than a little disappointing.
Like Flipboard and Zite, the new Google offering (available here — U.S. only at this point) allows you to pull in content from a number of sources and then read through it in a kind of digital-magazine format on a tablet or an iPhone or other mobile device (my colleague Darrell has a hands-on look at the app). As mobile media consumption becomes an ever-increasing part of our lives, this kind of app is becoming the way that many people take in a lot of their news — at least those who wish to browse rather than simply following their favorite news sources on Twitter or Facebook. And Flipboard has shown, particularly with its excellent new iPhone app, that this can be done in a way that’s just as visually appealing as a traditional magazine, if not more so.
Currents is missing some crucial elements
Google’s app, while well-designed in many ways, lacks much of the polish and user-interface elements that make Flipboard so compelling (to me at least). And at least in my limited usage of it so far, it doesn’t even manage to rise to the level that Zite provides — and Zite, a Canadian startup that was acquired by CNN earlier this year for an estimated $20 million, is much more utilitarian in its approach than Flipboard (Zite also just released an iPhone app). It’s entirely possible Google’s app will improve over time, and it does offer some interesting features — such as the ability to sync the content you’ve read between devices — but I still think it’s missing some crucial aspects.
For example, Google Currents is social in at least one way, in that it lets you share articles you read to Twitter and Facebook, provided you click through the default menu (which promotes sharing on Google’s own Google+ network first). But it isn’t social in another important sense: Unlike both Flipboard and Zite, it doesn’t pull in your Twitter lists or streams from those you follow, or content from your Facebook social graph. In other words, you can push content out to these networks, but you can’t pull content in from them and view it inside your news reader. To me, that means Currents is only one-half of a proper social-news app — and not even the most interesting half.
Why isn’t Google helping us filter content?
The second element Google Currents seems to be missing is recommendations or some form of smart filtering of content, apart from the limited amount that appears in the “trending” section. This is something Zite has pursued aggressively, both via its algorithms and through explicit recommendations from users — thumbs up, thumbs down, etc. — and is likely one of the reasons why CNN was interested in acquiring it. Flipboard hasn’t done much in terms of recommendations so far, but has begun to do so through its iPhone app “Cover Stories” feature, which apparently learns based on a user’s activity.
As we’ve noted many times, the massive rivers of information that pour into our lives from all kinds of sources makes the need for a smart filter more compelling every day. That seems like a problem virtually tailor-made for a company like Google, which has boatloads of programmers who specialize in filtering and understanding massive amounts of real-time data, yet the company has done virtually nothing in that space — despite having a long-established platform called Google News to draw from and build on. The only thing Google has done that seems remotely interesting is adding +1 recommendations to Google News, but even that seems designed mostly to promote the Google+ network.
An app like Currents should — particularly if it wants to actually be competitive with Flipboard or Zite — be pulling in news content from every source available, especially real-time sharing networks like Twitter and Facebook. Then it should apply smart filters and recommendations to those streams, to help news consumers sort and understand that information better. Instead, Currents feels about as innovative as your garden-variety app from a traditional magazine — in other words, not very innovative at all. More than anything, it feels like a giant missed opportunity.
Google doesn’t seem to get how media works now http://t.co/UIWuA5MY
Google doesn’t seem to get how media works now http://t.co/PrAAyX5N
Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now http://t.co/Hqseve9N
Google doesn’t seem to get how media works now http://t.co/R1rbqieO
Google doesn’t seem to get how media works now http://t.co/VgIjgpi0
Google doesn’t seem to get how media works now http://t.co/eZZNj2qq
Google doesn’t seem to get how media works now http://t.co/c4v5i1pY
Google doesn’t seem to get how media works now http://t.co/lITUdTnE
Google doesn’t seem to get how media works now http://t.co/pZms0roL
Google doesn’t seem to get how media works now http://t.co/LezXHWPe
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/KzKPrfxk
Google doesn’t seem to get how media works now http://t.co/NdnWyTiF
Google doesn’t seem to get how media works now http://t.co/8vtBs5O5 @amarchugg #news
Google doesn’t seem to get how media works now http://t.co/h8s5j6WN @amarchugg #news
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/KwmgmQLK
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/VjkcTNVL
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/vEjoZdrk
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/kc2DPb8Q
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/Bq5z4x32
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/z4AEsLS7
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/dEeviJak
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/ll5ZYXnN
#Google doesn’t seem to get how media works now http://t.co/fK88kvxS
Google doesn’t seem to get how media works now http://t.co/t7x88Yp0
RT @gigaom #Google doesn’t seem to get how media works now http://t.co/wCFKhAuh
gigaom: Google doesn’t seem to get how media works now http://t.co/Ps76zDWZ
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/HITcAuJw
Google doesn’t seem to get how media works now http://t.co/n7Tsa1Kk
[379] Google doesn’t seem to get how media works now
http://t.co/hlO8zU1G
Google Currents is “only one half of a proper social-news app — and not even the most interesting half” http://t.co/HIQRFgD5
Google doesn’t seem to get how media works now http://t.co/MqmfWzb8
Google doesn’t seem to get how media works now http://t.co/ql7aBSAR via Mathew Ingram
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now: 9, 2011, 1:28pm PT No Comments Google launched a news-reading ap… http://t.co/V38FFqet
You can pull content from any feed I believe as well as Google Reader which is integrated at the source level. The light curation seems to be in the form of recommended sources … again, light.
The share out is a bit broken. I posted what I thought was going to be annotated comment to Facebook and instead what was shared was my comment and that I used Currents to post, not the actual article. Also +1 is limited as well. You can only +1 something, but you can’t push it to a Circle which is pretty silly.
Thanks, Jonathan — it does seem odd that you can’t share it to a Google+ Circle. Perhaps that will be added later.
Microsoft style self-obsession. Pity. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/CQbeiXuT
Google doesn’t seem to get how media works now: By Mathew Ingram Dec. 9, 2011, 1:28pm PT No Comments Google laun… http://t.co/7h1bNuxi
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now http://t.co/oBOFYkmp
Agree with this @mathewi review of Google Currents – there are some surprising functions missing from it http://t.co/pqK7UGsN
Google doesn’t seem to get how media works now http://t.co/SEsfUaCw
While it’s just okay, it’s the only thing close to Flipboard on Android. So a small win at least.
Google doesn’t seem to get how media works now http://t.co/Ds2RkFEQ #business #sourcemarketingdirect
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/KpsueadE
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
9, 2011, 1:28pm PT No Comments Google launched a news-reading app called Currents on Thursday, somethin… http://t.co/6VasIln3 #Google+
Google doesn’t seem to get how media works now http://t.co/QairX6gT
Google currentは、ツイッターやFacebookとの連携が一方向だったり、フィルター機能にもまだまだ課題があると。 ≫GigaOM: Google doesn’t seem to get how media works now http://t.co/hPBpXB4q
[DocDocc] Google doesn’t seem to get how media works now http://t.co/4atu6wlj via gigaOM
Google doesn’t seem to get how media works now: Google launched a news-reading app called… http://t.co/5i7aMSl7
Great article! RT @gigaom: Google doesn’t seem to get how media works now http://t.co/4dmPUuE7
#Google doesn’t seem to get how media works now http://t.co/4RN5DX6Y
Google doesn’t seem to get how media works now http://t.co/vYF6PYrn
Google doesn’t seem to get how media works now http://t.co/JQvZQK0Z #google #media
Google doesn’t seem to get how media works now http://t.co/ymlOc6oe
Google doesn’t seem to get how media works now http://t.co/8ryhhsob
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/IiR45qEW
Google doesn’t seem to get how media works now http://t.co/9PaAPsAW #business
[TechResearch] Google doesn’t seem to get how media works now:
Google launched a news-reading app called Cu… http://t.co/2hAW50o8 #ID
Google doesn’t seem to get how media works now http://t.co/AULlpdEH Via @gigaom
Google doesn’t seem to get how media works now http://t.co/qjlpDahe #technology
Google Reader is much more useful.
Google doesn’t seem to get how media works now http://t.co/7yODT2az
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/w8DdSdj2 / Och google fortsätter ha svårt med “social”…
Google doesn’t seem to get how media works now
GigaOM http://t.co/dteHqzKh
Me: Google Currents – well designed but not really social, and not really curated. IOW, meh. http://t.co/SUOGwjxp (by @mathewi)
Google doesn’t seem to get how media works now http://t.co/tpJY1YCb #business #midlandsconsultingcentre #
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/cnr8paHI
Read this via Flipbook. If you have no idea, check it out.
Google doesn’t seem to get how media works now http://t.co/wc1aL8DF
Looks like Google laid an egg with Currents
“@gigaom: Google doesn’t seem to get how media works now http://t.co/UUDn8Vkx”
@GaianCollective don’t know why but I’m not surprised RT @gigaom: Google doesn’t seem to get how media works now http://t.co/UL13YHCe
Google doesn’t seem to get how media works now http://t.co/cIkfUB8e (via @gigaom)
Google doesn’t seem to get how media works now http://t.co/Wxww3AkV
Google doesn’t seem to get how media works now http://t.co/i6zC3iIj
Google doesn’t seem to get how media works now http://t.co/ZEtbTsrw
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/BdoF0ANF I still prefer Zite and Flipboard
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/Wk4KpD4A
[GigaOM] Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on … http://t.co/Yfe0wIxY
Google doesn’t seem to get how media works now http://t.co/tT3nSrQu
Google doesn’t seem to get how media works now http://t.co/SPfkVdB0 #marketing #business #success #biztips
Google doesn’t seem to get how media works now http://t.co/7AzBO5vm
RT @bobthomson70: Microsoft style self-obsession. Pity. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/0rv0rJZ5
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
RT @GigaOm: Google doesn’t seem to get how media works now http://t.co/exnL8h1f
All of the above and then some.
Google seems to be stuck in the early days of computing which where all about data isolation[1], from having Gigaom under business not under tech. Why not both and have the selection influence the articles I see. Neurology/Psychology had the same problem for a long time, but know we know a little more[2]. None of which is reflected in Googel’s new products from + to currents. Don’t get me started on the separation of add add remove, or why can’t I just get business news or tech news from Gigaom. From an information data design rather …. BTW, Jeff pointed me to his paper in his infinite patience after I went on a rant on how badly designed, data isolation and integration, currents is.
1. http://jeffjonas.typepad.com/jeff_jonas/2010/11/general-purpose-sensemaking-systems-and-information-colocation.html
2. http://www.psychologicalscience.org/index.php/news/releases/even-unconsciously-sound-helps-us-see.html
Thanks for the those links, Ronald — and for the comment as well.
Google doesn’t seem to get how media works now http://t.co/vrNgMDgp
Google doesn’t seem to get how media works now http://t.co/W8JPqF8S
#tech #news Google doesn’t seem to get how media works now – While Google’s new Currents app for mobile news-reading… http://t.co/xajOzIt3
[GigaOm] Google doesn’t seem to get how media works now http://t.co/satngTXj
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now: Google launched a news-reading app called… http://t.co/wWiBpNpK
Google doesn’t seem to get how media works now http://t.co/krcbTflG
RT @TinaCook: RT @GigaOm: Google doesn’t seem to get how media works now http://t.co/exnL8h1f
Google doesn’t seem to get how media works now #socialmedia http://t.co/fJA8V06H
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now http://t.co/3r3FTmSr via @zite
RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/oph7DlXA
I’m happy with this article. It’s the first time that someone really looked well to Currents. The only thing that’s not completely right in my opinion, is the non-integration of facebook/twitter. It’s something that I don’t call news and interesting enough to be part of Currents. Google is afraid of being innovative, look what happened with Wave! Very good but they haven’t improved a single thing all these years!
Google doesn’t seem to get how media works now http://t.co/DUgGZbPY
Google doesn’t seem to get how media works now http://t.co/15qLeYKc via @zite
Currents doesn’t pull socially driven articles, Google doesn’t seem to get how media works now. http://t.co/zSVZTHYd
Google doesn’t seem to get how media works now http://t.co/iKxsjRuY
Google doesn’t seem to get how media works now:
Google launched a news-reading app called Currents on Thursday,… http://t.co/QhOlmnrI
@Luca2D per ora non buonissimi… almeno secondo http://t.co/AYOh9C4z
Currents is really interesting, but true to Google form, it isn’t well integrated with other Google applications. Notably, how exactly does it fit with Reader? It doesn’t automatically pull in Reader feeds. When I read an article in Currents, it doesn’t show as read in Reader (and vice versa). How is it that two things so clearly similar to each other seem to be in two totally different silos?
Google doesn’t seem to get how media works now http://t.co/fEJvZZhr
Interesting >>> Google doesn't seem to get how media works now http://t.co/zZrhdB4O
Google doesn’t seem to get how media works now http://t.co/V6Ro8Mwl
What’s missing from Google Currents: http://t.co/df8V9lDa by @mathewi
[Yep, after 1 day use, I agree. -BW] Google doesn’t seem to get how media works now http://t.co/AD51MopV via @zite
Is Google dropping the ball with its news-reading app? http://t.co/q9mzJfUB
RT @mathewi: new from me at GigaOM, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/03UTM5Xk
Google doesn’t seem to get how media works now http://t.co/rdcdQSSf via @zite
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/MBNMkTuC
Write up of differences between apps I mentioned earlier > Google doesn’t seem to get how media works now http://t.co/outkcS40 via @zite
Google doesn’t seem to get how media works now http://t.co/CmEe1dVB
Google doesn’t seem to get how media works now: 9, 2011, 1:28pm PT No Comments Google launched a news-reading ap… http://t.co/HX5j3Wor
Google doesn’t seem to get how media works now http://t.co/WRdO2Yal via @zite
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/FWED6orD > Currents a missed opportunity?
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now http://t.co/k0QLtsGp via @zite
Google Current doesn’t seem to get how media works now http://t.co/3fp8jLtB
Google doesn’t seem to get how media works now http://t.co/TQSsmjXv
http://t.co/ZBr4Wwrb Google doesn't seem to get how media works now — Tech News …
Google #Currents not getting good reviews. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/mWaPkW3s
So basically you want Currents to be Flipboard.
What’s the point of that?
I tried Flipboard and quickly nuked it. I like that Currents is more streamlined and it felt ‘cleaner’ to me. You can keep Flipboard…please don’t pressure Google into just cloning another app.
I suppose you don’t like Google+ because it isn’t Facebook, right?
I’m sure that there’s this sense that if they were to have similarities, a lawyer would be on Google’s doorstep claiming they stole Flipboard’s idea. So they have to try to do the same thing but not do the same thing.
Perhaps now that Flipboard has put out a phone app, they’ll consider porting it to Android which would be the first step toward making it also available on Android tablets. Then, we, the consumers, could choose if we prefer the Currents approach or the Flipboard approach. Until then, those of us using Android devices don’t have the opportunity to use Flipboard, if we so desire.
Google doesn’t seem to get how media works now http://t.co/BcEYfRaW via @zite
RT @rjainr: Google #Currents not getting good reviews. RT @gigaom: Google doesn’t seem to get how media works now http://t.co/mWaPkW3s
Google doesn’t seem to get how media works now http://t.co/WSCyq0C1 via @zite
GigaOM: Google doesn’t seem to get how media works now http://t.co/DKFKFPAJ
Google doesn’t seem to get how media works now – GigaOm http://t.co/sZZFazaY
Google doesn’t seem to get how media works now http://t.co/ZLQ15YU8
Google doesn’t seem to get how media works now http://t.co/Ik5DoL5S #googlecurrents
RT @iphonetastic: Google doesn’t seem to get how media works now – GigaOm http://t.co/sZZFazaY
Google doesn’t seem to get how media works now – While Google’s new Currents app for mobile news-reading is seen by … http://t.co/jcSmFbfV
Google doesn’t seem to get how media works now http://t.co/XhELPhUY via @zite
Google doesn’t seem to get how media works now http://t.co/1O19fccs via @zite
Google doesn’t seem to get how media works now http://t.co/j7F06KH3 via @zite
Google doesn’t seem to get how media works now http://t.co/km8EBsQg via @zite
GigaOM | Google doesn’t seem to get how media works now: http://t.co/uiKL5qv5
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now http://t.co/E07qsSjf
Google doesn’t seem to get how media works now http://t.co/2u9mnjOQ
Google doesn’t seem to get how media works now http://t.co/qcuz6ZrA via @zite
Google doesn’t seem to get how media works now http://t.co/RIcXKacB via @zite
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
@bradmont http://t.co/YPpo1gU4
Google doesn’t seem to get how media works now http://t.co/tzFsKMSN
Wow, pretty harsh critique of Google Currents: “Google doesn’t seem to get how media works now” GigaOM http://t.co/WOZBEnAM #FF
RT @gigaom: #Google doesn’t seem to get how media works now http://t.co/Ik7ywkjq
Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43
RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43
flipboard, zite, currents. in that order. by @mathewi http://t.co/0aPqp0ZE
Google doesn’t seem to get how media works now – GigaOm http://t.co/qcqBRBrI
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now http://t.co/tGR5Ewp3
Google doesn’t seem to get how media works now http://t.co/YZ314iA9 via @zite
Google doesn’t seem to get how media works now http://t.co/FJUqE1Vk via @zite
Google doesn’t seem to get how media works now http://t.co/DuJz0jQd
RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43
Google doesn’t seem to get how media works now http://t.co/8N6e4U6V
Google Currents “@gigaom: Google doesn’t seem to get how media works now http://t.co/hNWLKDSX”
gigaom: Google doesn’t seem to get how media works now http://t.co/PG4Wb7FE http://t.co/Kkvo9lJp
Google doesn’t seem to get how media works now — Tech News and Analysis http://t.co/f2LkarST (via Instapaper)
RT @mediagazer: Google doesn’t seem to get how media works now (@mathewi / GigaOM) http://t.co/bdSIZzI2 http://t.co/5xYOsX43
Google doesn’t seem to get how media works now http://t.co/ZNa5CqsP via @zite
Google doesn’t seem to get how media works now http://t.co/ci9q5dlJ via @zite
Google heeft een nieuws-App, Google Currents. Maar waarom kan ik die niet vinden? http://t.co/wJiIwxIF #dtv
@morfj you see? there is room for everyone ;-) http://t.co/T8SVApfa via @hubiit
Google doesn’t seem to get how media works now http://t.co/8ckNpLEQ
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/9nLGvk3W
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
Google doesn’t seem to get how media works now http://t.co/YUs9RNvR
Google doesn’t seem to get how media works now http://t.co/7POTXLns | Let’s check this out!
Currents, Google’s new (currently US-only) news-reading app for iPhone and tablets. “More than a little disappointing.” http://t.co/BLQRuLRr
Great article.
Google doesn’t seem to get how media works now http://t.co/k2KfJ9fg via @zite
Gigaom on Currents: Google doesn’t seem to get how media works now http://t.co/TIHmprAd
Google kan toch beter? Gmail for iPad is matig. Flipboard-alternatief lijkt net zo matig. http://t.co/ZSYBMMbR
Google doesn’t seem to get how media works now http://t.co/WDwcW1da
Krytyczna ocena appki Currents….
Google doesn’t seem to get how media works now http://t.co/7QEzDNb8 via @zite
Google doesn’t seem to get how media works now http://t.co/6hWl3qZZ
Google doesn’t seem to get how media works now http://t.co/YoI3QrFx via @zite
Google doesn’t seem to get how media works now — Tech News and Analysis – http://t.co/dzhQVC3y
Google doesn’t seem to get how media works now http://t.co/3wC6TR36
Google doesn’t seem to get how media works now http://t.co/1d1t221w
Google doesn’t seem to get how media works now http://t.co/pJ0sK7ho via @zite
Google doesn’t seem to get how media works now http://t.co/Ns8SdRfy via @zite
RT @1MattHopkins Google doesn’t seem to get how media works now http://t.co/UIffuJ65 http://t.co/3iIxezUa
Google doesn’t seem to get how media works now http://t.co/dVXpzjyJ Agree with the part about Google should take benefit on its plus button.
Google doesn’t seem to get how media works now http://t.co/Y3Tn0PhV via @zite
Reading List: Google doesn’t seem to get how media works now http://t.co/ffzA70wp
It’s been a big week in iphone reading apps, but google has missed an opportunity with Currents, slick as it is. http://t.co/LOsYnpEf
Google doesn’t seem to get how media works now http://t.co/VfFwptlB
Google doesn’t seem to get how media works now http://t.co/YmvlVeKc
#Google doesn’t seem to get how media works now http://t.co/APdvUCDD #current still not up to #flipboard or even better #Zite bought by #CNN
Google doesn’t seem to get how media works now http://t.co/K9ngv2iv
Google doesn’t seem to get how media works now http://t.co/PYFVe9B8
Google doesn’t seem to get how media works now http://t.co/dKvlJmIZ via @zite
GigaOM: Google doesn’t seem to get how media works now | read on currents http://t.co/AXRAbSRF
Google doesn’t seem to get how media works now http://t.co/wOIDstvp
Google doesn’t seem to get how media works now
http://t.co/IVc3DCKm
Google doesn’t seem to get how media works now http://t.co/W8pLzgXg via @zite
Google doesn’t seem to get how media works now http://t.co/IXoLVgU6
Google doesn’t seem to get how media works now http://t.co/Jg6UpuYc (via @summify from @gigaom, and @crindalyn)
gigaom: Google doesn’t seem to get how media works now http://t.co/YBGWfiNa
RT @JimMacMillan: gigaom: Google doesn’t seem to get how media works now http://t.co/TItiXMhY
@gigaom: Google doesn’t seem to get how media works now http://t.co/aCjGEwQv
in case you missed it yesterday, my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/8I2RwOjI
RT @mathewi: Google Currents: “Google doesn’t seem to get how media works now” http://t.co/EvUvH11W
Currents vs ZIte: Google doesn’t seem to get how media works now http://t.co/ILjfqYNY via @zite
@jtomposton And one for you, on Currents vs. Flipboard etc. http://t.co/TtVtcr9L by @mathewi
Google doesn’t seem to get how media works now. “Currents is more than a little disappointing.” http://t.co/kqIqimT1
Google doesn’t seem to get how media works now http://t.co/b4bSSeW8 via @zite
Google doesn’t seem to get how media works now http://t.co/acRT3tXI
Google doesn’t seem to get how media works now http://t.co/L7GcxRne
Google doesn’t seem to get how media works now http://t.co/FO3fNID8 via @zite > Agree with this. Currents just a pretty RSS reader.
RT @mathewi: my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/c2pYtlBK
Maybe @Storyful can help? / @mathewi my take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/YbJK0kMZ
Google doesn’t seem to get how media works now http://t.co/rcpr5xpw via @zite
Google doesn’t seem to get how media works now http://t.co/AhV7rQf4 via http://t.co/yH6SrGFv
For those who missed this: Google doesn’t seem to get how media works now http://t.co/NflSFWtf
Google doesn’t seem to get how media works now http://t.co/xOtmsDMX via @zite
GigaOM: Google doesn’t seem to get how media works now. Playing with it and overall I like it, it is too early to pan. http://t.co/2U2h5HUI
the funny thing is that people like my wife just don’t get Flipboard, but might see Currents as useful.
I have 2 primary uses for Flipboard:
1. As a Twitter list reader – I have a half-dozen or so curated twitter lists that I read through Flipboard – and it’s a great way to let me see what’s current, especially for people who are not part of my regular stream.
(I also use this to read Jason’s Media ReDEF, which has similar properties)
2. As a “read later” device – I favorite tweets that I want to read later, and then read them in Flipboard. It’s amazingly simple and elegant for this purpose.
My wife doesn’t use Twitter, doesn’t know RSS, etc. But if you give her an easy way to read a handful of magazines, that could be a win. So, Currents is not very useful for early adopters, but could be a good tablet magazine view for mainstream readers. And, to that extent, could be more of a threat to traditional magazines than Flipboard, depending upon eventual syndication strategies for tablets.
Added my comments RT @mathewi: My take on Google Currents: “Google doesn’t seem to get how media works now” http://t.co/iJhp3DWM
Google doesn’t seem to get how media works now | Tech News and Analysis http://t.co/fmPc8dla via @zite
Google doesn’t seem to get how media works now http://t.co/2OVzJ8Mw
Google doesn’t seem to get how media works now http://t.co/Ynmmhtzz #google #socialmedia #marketing #strategy #digital #in
#Google doesn’t seem to get how #media works now http://t.co/N7XsGshK #google
Google doesn’t seem to get how media works now http://t.co/QGk1cQkQ
RT @TheRomit: Me: Google Currents – well designed but not really social, and not really curated. IOW, meh. http://t.co/SUOGwjxp (by @mathewi)
Google doesn’t seem to get how media works now (duh) – http://t.co/kXrmSDWW
I stick to Flipboard ‘Google doesn’t seem to get how media works now’ http://t.co/vg5NhJGm
Google doesn’t seem to get how media works now http://t.co/dfOXvhco via clever ol’ @mathewi of @GigaOm,
RT @gigaom: Google doesn’t seem to get how media works now http://t.co/ujQYvncm
New Google offering pulls in content from sources in a kind of digital-magazine format for a tablet or an iPhone: http://t.co/jJbCRP5O
Loving #currents, but agree about not pulling in content like flipboard: Google doesn’t seem to get how media works http://t.co/lbAVLHvQ
Google doesn’t seem to get how media works now http://t.co/8OSf3RfA
Why isn’t Google helping us filter content? Google doesn’t seem to get how media works now. | @gigaom – http://t.co/G69qSS74. #IT #CIO $GOOG
Google ne comprend rien aux médias d’info http://t.co/kklC5UaO
Google doesn’t seem to get how media works now http://t.co/SmByIVe4 via @zite
RT @rosselin Google ne comprend rien aux médias d’info http://t.co/fUmO6YbI