3 Comments

Summary:

Gary Swart, CEO of freelancer sourcing site oDesk took the stage at Net:Work 2011 to talk about how work is changing in the face of remote work trends. He started by pointing to a key competitive determinator all companies seek and must compete for: talent.

oDesk's Gary Swart at GigaOM 2011

oDesk's Gary Swart at GigaOM 2011Gary Swart, CEO of freelancer sourcing site oDesk took the stage at Net:Work 2011 to talk about how work is changing in the face of remote work trends. He started by pointing to a key competitive determinator all companies seek and must compete for: talent.

Swart said that competition for talent is rapid, despite economic woes. He specified two big problems: getting work to workers, and the hiring process, in terms of investment of time and resources. How to deal with both those problems has been steadily evolving: Work 1.0 was rigid, single-employer, and on location, probably what describes your grandfather’s career. Work 2.0 was about more flexible work schedules, better collaboration between remote teams and some ability to take work home with you. It’s sort of the model that’s still in place at big tech firms in Silicon Valley.

Work 3.0 is where we’re at now and where a good chunk of work is heading, according to Swart, and it’s only just getting underway. It means “access to the best people no matter where they are in the world,” and the “ability to work with those people as if they’re in the room with you.” Swart says it’s a transparent process, one that takes place primarily online using tools with built-in reporting elements. It’s a very situation-based, ephemeral mode of staffing, too: He applied a movie production analogy: the team comes together to accomplish something specific, then separate again.

He discussed examples of companies forming in order to source and staff remote work projects. Thumbtack is one, which serves 170,000 customers today, Swart says, and provides access to the services of 230,000 service professionals in discrete areas for on-demand, just-in-time labor requirements.

In short, we’re moving from rigid, structured, non-specific workforces to on-demand, targeted transparent freelancer-based staffing. Doing so saves on infrastructure, by cutting back on costs like transportation and facilities, and also leverages talent on a global scale that otherwise might go unnoticed and unappreciated. Swart sees Work 3.0 as just getting started, with its most significant effects on how we do business yet to be felt.

Watch live streaming video from gigaomnetwork at livestream.com

Photo by Pinar Ozger.

Related research

Subscriber Content

Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.

You're subscribed! If you like, you can update your settings

  1. #virtual events Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourci… http://t.co/T3c3LyqC

    Share
  2. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/e9RaXOJS

    Share
  3. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/wLg922Fq #businessapps

    Share
  4. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/9OLnagsp

    Share
  5. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/xKooZZGA #smallbiztech

    Share
  6. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/E788iiG6

    Share
  7. #collabortion Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing… http://t.co/zmz7XgRX

    Share
  8. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/GqIuXfFV

    Share
  9. [TechResearch] Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sou… http://t.co/ZkknT9fF #ID

    Share
  10. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/7k7NzxnA #business

    Share
  11. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/E6OlFytc @amarchugg #news

    Share
  12. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/jO9k4wgl

    Share
  13. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/foHGyKUN

    Share
  14. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/GeORkcVA

    Share
  15. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/DpNXfYAS

    Share
  16. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/QZi9iDZE

    Share
  17. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/6GKThsBb

    Share
  18. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/A4L3CIkk

    Share
  19. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/NSdGuEVz

    Share
  20. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/zy8s5nny

    Share
  21. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/Go4dMIkr

    Share
  22. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/ChhxXbZ2

    Share
  23. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/4v9LbHAf

    Share
  24. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/PuOB01lF

    Share
  25. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/Sq5Q8hDy

    Share
  26. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/V7THDxe6

    Share
  27. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/fBf9Oh2G

    Share
  28. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/XT828nSw

    Share
  29. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/wYorBqTl

    Share
  30. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/KutNgg7n

    Share
  31. gigaom: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/6ZKEt16X

    Share
  32. RT @gigaom: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/ChhxXbZ2

    Share
  33. RT @gigaom: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/YK5aQokl

    Share
  34. G+: Another example what Web 3.0 is… http://t.co/NIiHHcST) http://t.co/W1Zrl40E

    Share
  35. RT @gigaom: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/THJiH0kJ #workconf

    Share
  36. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/P3TgJQn7

    Share
  37. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing si… http://t.co/dmEGCXmq #JobCircle

    Share
  38. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/yzexc0iS #webdevfeeds

    Share
  39. RT @gigaom: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/ChhxXbZ2

    Share
  40. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/jh93WsLb via Darrell Etherington

    Share
  41. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/jS9Xt6sU

    Share
  42. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/cMllHGwX

    Share
  43. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/iqPs12Yj

    Share
  44. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/RV45rm9R

    Share
  45. Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of freelancer sourcing site oDesk to… http://t.co/IlQdFCvW

    Share
  46. Work 3.0 is just getting underway, says oDesk’s Gary Swart: 8, 2011, 11:00am PT No Comments Gary Swart, CEO of f… http://t.co/SxWNdyjV

    Share
  47. Looks like we’re trending toward a new way of looking at talent and resource management. http://t.co/jUgaNAXH

    Share
  48. RT @greggretsch: Work 3.0 is just getting underway, says @odesk ’s @garyswart http://t.co/gXOgzTEW

    Share
  49. Fburnr: Work 3.0 is just getting underway, says oDesk’s Gary Swart: Gary Swart, CEO of… http://t.co/hPAfDOkd

    Share
  50. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/mktKZBZP via @GigaOM #collaboration

    Share
  51. GigaOM | Work 3.0 is just getting underway, says oDesk’s Gary Swart: http://t.co/VfPoS7g3

    Share
  52. “@gigaom: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/zkplSESg” (I haven’t finished 2.0 yet. can we prioritise?)

    Share
  53. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/rI9HwVHT

    Share
  54. I sometimes worry about benefits and security though… > Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/RLH2vPxv

    Share
  55. RT @gigaom: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/mQ8KYCDa

    Share
  56. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/xgTq7I0S

    Share
  57. Thanks for the shout-out at @gigaom’s #workconf today, Gary! http://t.co/SaZ5xZi0 /cc @odesk Odesk is an awesome company.

    Share
  58. Work 3.0 is just getting underway, says oDesk’s @garyswart http://t.co/FZboItgi <- We and @supportspace are believers!

    Share
  59. #Work3.0 interesting concept for what comes next in talent management world: http://t.co/ej3cm4CW

    Share
  60. We are at Work 3.0 level now ! Nice talk Gary. http://t.co/JL3hOPVy

    Share
  61. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/QHRQhjDX. Good video on global work.

    Share
  62. This is how we work today! Globalization FTW :-p RT @nilofer: Work 3.0 spelled out. http://t.co/CWV64r8H

    Share
  63. Work 3.0 is just getting underway, says oDesk’s Gary Swart
    http://t.co/HaBCloDb

    Share
  64. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/NrAly1U5

    Share
  65. GigaOM: Work 3.0 is just getting underway… http://t.co/RI0a54Bz

    Share
  66. RT @edeckers: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/O6J6VsWU

    Share
  67. RT @nilofer: Work 3.0 spelled out. http://t.co/2wWtwIe2

    Share
  68. El nuevo lugar de trabajo: La oficina ha dejado el edificio http://t.co/KK5lVpau

    Share
  69. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/TF8ASVy5

    Share
  70. Work 3.0 is just getting underway, says oDesk’s Gary Swart — Online Collaboration: http://t.co/3dsh6n8u

    Share
  71. RT @nilofer: Work 3.0 spelled out. http://t.co/2wWtwIe2

    Share
  72. Really, oDesk changes my life. This is best steps taken of CEO.

    Thanks…………..

    Share
  73. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/zYHiUxGQ #Cmgr #Collaboration #Communities

    Share
  74. Work 3.0. The Office has Left the Building – http://t.co/gQQovVUB

    Share
  75. RT @i_intelligence: Work 3.0. The Office has Left the Building – http://t.co/gQQovVUB

    Share
  76. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/xftcmROE

    Share
  77. “Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/ZTtmhXiw” cc: @FieldglassInc ; @arunsrinivasan3

    Share
  78. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/RHPDWSlW

    Share
  79. Work 3.0 is just getting underway http://t.co/TTbjdJih

    Share
  80. GigaOM: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/MMF1Y4vw

    Share
  81. Work 3.0 is just getting underway: http://t.co/dTeFNKiQ

    Share
  82. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/a13DBbfJ competition for talent is rapid, despite economic woes.

    Share
  83. #Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/JxXuFX2o

    Share
  84. #Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/HtURGmrZ

    Share
  85. #Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/MLwZbOPp

    Share
  86. #Work 3.0 is just getting underway, says Gary Swart from @odesk http://t.co/cT71o4jw RT @RegusBlog cc @SmartWork_BE @EuroGreenIT

    Share
  87. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/HD2acmge

    Share
  88. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/tNeUZP01

    Share
  89. oDesk’s Gary Swart: Work 3.0 is just getting underway http://t.co/vILhBj4U

    Share
  90. RT @MarieHattar: oDesk’s Gary Swart: Work 3.0 is just getting underway http://t.co/vILhBj4U

    Share
  91. Mine too and thousands more, thank you oDesk

    Share
  92. Work 3.0: all companies seek and must compete for on thing: talent http://t.co/2RP2Sxwb

    Share
  93. Beyond flexibile work arrangements, Work 3.0 connects #postdigital workers & cuts opertaional costs http://t.co/YYnGys85 #yam #humancapital

    Share
  94. As the global freelance economy prevails, I would like to see more local-focused efforts. A lot of these sites such as Elance and Odesk are so saturated that it makes it hard to compete as a freelancer. You end up driving your prices further and further down! I know it helps improve lives in countries where wages are lower, but how can I maintain my standard of living if I have to match their wages?

    I’m based in Canada, so I’ve been using another site called, HiretheWorld. (http://www.hiretheworld.com) Knowing I can support our local economy, with the same benefits of online work, all make it worthwhile. (less competition too there).

    Share
  95. Are your organization getting ready for Work 3.0 “access to the best people no matter where they are in the world” http://t.co/hMkPPZKQ

    Share
  96. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/JKvYlkdd #work #hr #rrhh #trends by @etherin

    Share
  97. Santi_Garcia: Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/aFsz6k0U #work #hr #rrhh #trends by @etherin

    Share
  98. RT @siljanovski: We are at Work 3.0 level now ! Nice talk Gary. http://t.co/JL3hOPVy

    Share
  99. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/j9AyGZMt Very interesting http://t.co/68Y0eA42 :)

    Share
  100. Work 3.0 is just getting underway, says oDesk’s Gary Swart http://t.co/DihbFgqR

    Share
  101. Work 3.0 is just getting underway, says oDesk’s Gary Swart — Online Collaboration http://t.co/dtpccpJG

    Share

Comments have been disabled for this post