Are any “naked intellectualists” running around at your company? If so, find them, treat them right, and they can help turn the old-document-centric style of work into a culture and work flow that is more collaborative, social and human-centric. This was the wisdom from Rhonda Lowry, VP of Emerging Social Web Technologies at Turner Broadcasting, who spoke at GigaOM’s Net:Work conference Thursday.
Lowry explained that the human has been taken out of work at many large companies and led to a “hierarchical, document-centric culture.” But changing that culture to one that’s more collaborative and social requires people who are willing to admit that they don’t know everything, the so-called “naked intellectualists” who can expose their lack of knowledge and act as a model for other employees trying to learn how to switch gears after what might be a lifetime of thinking in terms of documents, and delivering goods once they are finished and having a very buttoned down mentality.
Of course, this assumes a company wants and benefits form having a human-centric model. In the panel discussion, Dennis O’Malley, VP of Services at Moxie Software explained that offering social and collaborative tools doesn’t always end up boosting productivity. In some ways it may help make a company more agile and improve quality, metrics that may not be easily measured and hard for managers to justify. Yet he believes that over time, implementing collaborative and social tools can help the bottom line by reducing waste or identifying problems early enough so they can be fixed.
He gave an example of a pharmaceutical company that reduced time wasted in its supply chain by 40 percent because employees could anticipate upcoming problems by looking at the social tools. Plus, even if the company doesn’t think it’s ready to be human-centric, employees may disagree and find their own ways around IT structures that force them to use document-centric tools. Lowry said she recently got a sales call form a social vendor who said that 800 employees under the Turner domain were already buying the company’s product, so it might make sense for Turner to buy the product at an enterprise level.
The overall gist of the talk was that social tools are not a panacea, nor are they a problem. When companies understand the value and help employees become used to thinking in a human-centric way as opposed to in a document-centric way, work changes, but ultimately it can change in ways that are beneficial.
Photo by Pinar Ozger.
How to turn a document-centric work force into a human-centric one http://t.co/zgb7egRa #smallbiztech
How to turn a document-centric work force into a human-centric one http://t.co/uzSMzota #businessapps
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/A6rONKDo
#virtual events How to turn a document-centric work force into a human-centric one: Are any “naked intellectuali… http://t.co/7LLdkgrz
#virtual events How to turn a document-centric work force into a human-centric one: Are any “naked intellectuali… http://t.co/oBjSmsgA
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/F6mlYMYY
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/9u376Mum
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/enKmmBLQ
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/VCgRLGQv
#collabortion How to turn a document-centric work force into a human-centric one: Are any “naked intellectualist… http://t.co/xoOUdksQ
How to turn a document-centric work force into a human-centric one http://t.co/AmMrgrAs @amarchugg #news
How to turn a document-centric work force into a human-centric one http://t.co/soE0ar2F @amarchugg #news
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/snQv9Wko
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/Jve7VeK5
How to turn a document-centric work force into a human-centric one http://t.co/yEIzi73O
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists”… http://t.co/1WSFpsSJ via @gigaom
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/BEC8yV3b
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/BE7ccUSl
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/7aQCCLRN
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/gLsjsQgU
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/jEJnJ0E6
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/woyn7KcO
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/ScZR0Xwn
How to turn a document-centric work force into a human-centric one http://t.co/FQLzQMQg
How to turn a document-centric work force into a human-centric one http://t.co/1BJdlush
How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk
How to turn a document-centric work force into a human-centric one http://t.co/5SkcoEMK
How to turn a document-centric work force into a human-centric one http://t.co/YKX5AhiA
How to turn a document-centric work force into a human-centric one http://t.co/UOn935G4
How to turn a document-centric work force into a human-centric one http://t.co/yRHP9hKf
How to turn a document-centric work force into a human-centric one http://t.co/09bTte5y
How to turn a document-centric work force into a human-centric one http://t.co/rh6PegnG
How to turn a document-centric work force into a human-centric one http://t.co/irz2IEpg
How to turn a document-centric work force into a human-centric one http://t.co/nrCkpsPG
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk
How to turn a document-centric work force into a human-centric one http://t.co/7bEahQfb
How to turn a document-centric work force into a human-centric one http://t.co/ViypBoAt #business #sourcemarketingdirect
Change your organization -Turn document-centric work into human-centric flow http://t.co/6M0oKxfy #leadership #changemanagement RT @gigaom
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/mfvlx1hn #in <- real time post!
How to turn a document-centric work force into a human-centric one http://t.co/Mk972BKw
How to turn a document-centric work force into a human-centric one http://t.co/qrso4Nit #webdevfeeds
How to turn a document-centric workforce into a human-centric one http://t.co/21MPZdj9 via @gigastacey
How to turn a document-centric work force into a human-centric one http://t.co/05AHIgeC
How to turn a document-centric work force into a human-centric one http://t.co/DqIeNEym via Stacey Higginbotham
How to turn a document-centric work force into a human-centric one http://t.co/yIdBHOkk
How to turn a document-centric work force into a human-centric one http://t.co/spP5UqBQ
RT @webworkerdaily: How to turn a document-centric work force into a human-centric one http://t.co/qfKqgl1A #fb
RT @MoxieSoft: How to turn a document-centric workforce into a human-centric one http://t.co/21MPZdj9 via @gigastacey
RT @webworkerdaily: How to turn a document-centric work force into a human-centric one http://t.co/QU4oPl2i #fb
@MoxieSoft Leading the Way!: How to turn a document-centric work force into a human-centric one http://t.co/BQqX3CBi
How to turn a document-centric work force into a human-centric one — OnlineCollaboration #moxiesoft http://t.co/NoEezgm5 via @gigaom
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/1PUfzOZq
How to turn a document-centric work force into a human-centric one http://t.co/0fz15Pa8
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk
How to turn a document-centric work force into a human-centric one http://t.co/JimRBG2G
How to turn a document-centric work force into a human-centric one http://t.co/nw0z3xVf
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk
How to turn a document-centric work force into a human-centric one http://t.co/lI6dcLtL #business #midlandsconsultingcentre #
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” … http://t.co/w87rusgq #JobCircle
The insurance industry is really bad for being “document-centric”: http://t.co/VkBVspg4
The insurance industry is really bad for being “document-centric”: http://t.co/VkBVspg4
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/hGX4mnNB
How to turn a document-centric work force into a human-centric one http://t.co/vuWeRLPu
How to turn a document-centric work force into a human-centric one #socialmedia http://t.co/mflpFvOq
How to turn a document-centric work force into a human-centric one: Are any “naked… http://t.co/XjLqy9DA
From document-centric to human-centric workplaces – via @gigaom – http://t.co/wKRNZGIG
How to turn a document-centric work force into a human-centric one http://t.co/zrYO7YWR
How to turn a document-centric work force into a human-centric one http://t.co/BJdkVOV5
How to turn a document-centric work force into a human-centric one http://t.co/zUP3n4XH #ucoms
@earth2tech: How to turn a document-centric work force into a human-centric one http://t.co/inMt7AhS
How to turn a document-centric work force into a human-centric one http://t.co/4BP8hygC
How to turn a document-centric work force into a human-centric one http://t.co/PH5vY8tS
How to turn a document-centric work force into a human-centric one http://t.co/tsqGnYtl
How to turn a document-centric work force into a human-centric one http://t.co/QNHIX3w2
How to turn a document-centric work force into a human-centric one http://t.co/LK2fw5rd
[190] How to turn a document-centric work force into a human-centric one
http://t.co/SJsRAXZk
#tech #news How to turn a document-centric work force into a human-centric one http://t.co/331JYQz7
How to turn a document-centric work force into a human-centric one @gigastacey #workconf http://t.co/Ws9lEFzl
How to turn a document-centric work force into a human-centric one http://t.co/h6fTbqRc
How to turn a document-centric work force into a human-centric one http://t.co/r4lm04Gn
How to turn a document-centric work force into a human-centric one http://t.co/piZiNMOd
How to turn a document-centric work force into a human-centric one http://t.co/rYJha1ej
How to turn a document-centric work force into a human-centric one http://t.co/tBtUCsfE
How to turn a document-centric work force into a human-centric one http://t.co/EyBI2puI
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/8Q0ytQZN
RT @gigaom: Turn document-centric work force into human-centric one http://t.co/2OMKqntz > social not just tech: changes everything abt work
How to turn a document-centric work force into a human-centric one http://t.co/MHOmNJpS
How to turn a document-centric work force into a human-centric one http://t.co/HTuC6Qg8 <-Interesting article
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/hJte7oJM
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/h62G9SiN
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/J2IQA3Ng
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/Wf7nD4Dr
How to turn a document-centric work force into a human-centric one http://t.co/jasBQImp
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” running aro… http://t.co/BQxxN1wP
How to turn a document-centric work force into a human-centric one: Are any “naked intellectualists” runnin… http://t.co/4tZFaToG #ssm
How to turn a document-centric work force into a human-centric one http://t.co/j60jWBrH
Fred McMurray shared a link (http://t.co/cCv7q6cH): Fred McMurray
Are any “naked inte… http://t.co/iOGyMIae #LLN #NEWS
How to turn a document-centric work force into a human-centric one http://t.co/6Lcjo07s
“delivering goods once they are finished”
That is a problem why?
The idea is that instead of waiting until a document is done before sharing, you share it in process so people can collaborate on it and perhaps produce a better end product.
Is that really what was meant? I wish Lowry had been quoted instead of paraphrased. Or that there was a link to the presentation.
How to turn a document-centric work force into a human-centric one http://t.co/UTLqb6An
How to turn a document-centric work force into a human-centric one http://t.co/06PwG9O1 (via @webworkerdaily)
RT @ricksapir: How to turn a document-centric work force into a human-centric one http://t.co/06PwG9O1 (via @webworkerdaily)
RT @damangmedia: How to turn a document-centric work force into a human-centric one http://t.co/l8rbfN0X
How to turn a document-centric work force into a human-centric one http://t.co/YhqXe9cP Yay for friend Rhonda Lowry from Turner Broadcasting
How to turn a document-centric work force into a human-centric one http://t.co/4BLliXtG
How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/c5beQoWR
RT @bnara75: RT @gigaom: Turn document-centric work force into human-centric one http://t.co/2OMKqntz > social not just tech: changes everything abt work
How to turn a document-centric work force into a human-centric one http://t.co/GUaF0wqb
Corporate recruiting is ripe for this approach. MT @gigaom: Turn a document-centric work force into a human-centric one http://t.co/XRSFbQZh
I know some places that could use a few naked intellectuals. Turning a doc centered workplace into a human centric one. http://t.co/GXrSBr6n
http://t.co/HMJ7PbVZ How to turn a document-centric work force into a human-centric one …
How to turn a document-centric work force into a human-centric one http://t.co/mfut8O7Y
How “naked intellectualists” can make a document-centric company more human-centric and collaborative http://t.co/e6ehbi40
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk
How to turn a document-centric work force into a human-centric one http://t.co/HpCvMeLS
How to give up on institutional knowledge survival and embrace the cult of personality instead http://t.co/gUlsGTr1
Must read for anyone in info management: How to turn a document-centric work force into a human-centric one http://t.co/QKbs82dF #li
How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/EaKzmZyj #futureofwork #socbiz
How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/973DXqlD #futureofwork #socbiz
RT @sly: How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/973DXqlD #futureofwork #socbiz
RT @sly How to turn a document-centric workforce into a human-centric one by @gigastacey. #socbiz http://t.co/W3pcFSeV
RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/ewomOGxv
How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/bc0eBK7T (via Instapaper)
How to turn a document-centric work force into a human-centric one http://t.co/117z1Lhx #yam #social #postidigtal #humancapital
RT @MoxieSoft: How to turn a document-centric workforce into a human-centric one http://t.co/21MPZdj9 via @gigastacey