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Summary:

Are any “naked intellectualists” running around at your company? If so, find them, treat them right, and they can help turn the old-document-centric style of work into a culture and work flow that is more collaborative, social and human-centric.

Rhonda Lowry of Turner Broadcasting and Dennis O'Malley of Moxie Software

Rhonda Lowry of Turner Broadcasting and Dennis O/Malley of Moxie SoftwareAre any “naked intellectualists” running around at your company? If so, find them, treat them right, and they can help turn the old-document-centric style of work into a culture and work flow that is more collaborative, social and human-centric. This was the wisdom from Rhonda Lowry, VP of Emerging Social Web Technologies at Turner Broadcasting, who spoke at GigaOM’s Net:Work conference Thursday.

Lowry explained that the human has been taken out of work at many large companies and led to a “hierarchical, document-centric culture.” But changing that culture to one that’s more collaborative and social requires people who are willing to admit that they don’t know everything, the so-called “naked intellectualists” who can expose their lack of knowledge and act as a model for other employees trying to learn how to switch gears after what might be a lifetime of thinking in terms of documents, and delivering goods once they are finished and having a very buttoned down mentality.

Of course, this assumes a company wants and benefits form having a human-centric model. In the panel discussion, Dennis O’Malley, VP of Services at Moxie Software explained that offering social and collaborative tools doesn’t always end up boosting productivity. In some ways it may help make a company more agile and improve quality, metrics that may not be easily measured and hard for managers to justify. Yet he believes that over time, implementing collaborative and social tools can help the bottom line by reducing waste or identifying problems early enough so they can be fixed.

He gave an example of a pharmaceutical company that reduced time wasted in its supply chain by 40 percent because employees could anticipate upcoming problems by looking at the social tools. Plus, even if the company doesn’t think it’s ready to be human-centric, employees may disagree and find their own ways around IT structures that force them to use document-centric tools. Lowry said she recently got a sales call form a social vendor who said that 800 employees under the Turner domain were already buying the company’s product, so it might make sense for Turner to buy the product at an enterprise level.

The overall gist of the talk was that social tools are not a panacea, nor are they a problem. When companies understand the value and help employees become used to thinking in a human-centric way as opposed to in a document-centric way, work changes, but ultimately it can change in ways that are beneficial.

Watch live streaming video from gigaomnetwork at livestream.com

Photo by Pinar Ozger.

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  1. True Small Business Thursday, December 8, 2011

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  38. Change your organization -Turn document-centric work into human-centric flow http://t.co/6M0oKxfy #leadership #changemanagement RT @gigaom

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  42. How to turn a document-centric workforce into a human-centric one http://t.co/21MPZdj9 via @gigastacey

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  48. RT @MoxieSoft: How to turn a document-centric workforce into a human-centric one http://t.co/21MPZdj9 via @gigastacey

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  50. @MoxieSoft Leading the Way!: How to turn a document-centric work force into a human-centric one http://t.co/BQqX3CBi

  51. How to turn a document-centric work force into a human-centric one — OnlineCollaboration #moxiesoft http://t.co/NoEezgm5 via @gigaom

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  61. The insurance industry is really bad for being “document-centric”: http://t.co/VkBVspg4

  62. The insurance industry is really bad for being “document-centric”: http://t.co/VkBVspg4

  63. RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/hGX4mnNB

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  87. Balakrishna Narasimh Thursday, December 8, 2011

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  88. How to turn a document-centric work force into a human-centric one http://t.co/MHOmNJpS

  89. How to turn a document-centric work force into a human-centric one http://t.co/HTuC6Qg8 <-Interesting article

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  99. How to turn a document-centric work force into a human-centric one http://t.co/6Lcjo07s

  100. “delivering goods once they are finished”

    That is a problem why?

    1. Stacey Higginbotham AnthonyP Thursday, December 8, 2011

      The idea is that instead of waiting until a document is done before sharing, you share it in process so people can collaborate on it and perhaps produce a better end product.

      1. Is that really what was meant? I wish Lowry had been quoted instead of paraphrased. Or that there was a link to the presentation.

  101. How to turn a document-centric work force into a human-centric one http://t.co/UTLqb6An

  102. How to turn a document-centric work force into a human-centric one http://t.co/06PwG9O1 (via @webworkerdaily)

  103. Anna Parker-Richards Thursday, December 8, 2011

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  105. George O. Goodman Thursday, December 8, 2011

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  106. Alejandra Fernandez Thursday, December 8, 2011

    How to turn a document-centric work force into a human-centric one http://t.co/4BLliXtG

  107. How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/c5beQoWR

  108. RT @bnara75: RT @gigaom: Turn document-centric work force into human-centric one http://t.co/2OMKqntz > social not just tech: changes everything abt work

  109. pavan_reddivari Thursday, December 8, 2011

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  110. Corporate recruiting is ripe for this approach. MT @gigaom: Turn a document-centric work force into a human-centric one http://t.co/XRSFbQZh

  111. I know some places that could use a few naked intellectuals. Turning a doc centered workplace into a human centric one. http://t.co/GXrSBr6n

  112. http://t.co/HMJ7PbVZ How to turn a document-centric work force into a human-centric one …

  113. How to turn a document-centric work force into a human-centric one http://t.co/mfut8O7Y

  114. How “naked intellectualists” can make a document-centric company more human-centric and collaborative http://t.co/e6ehbi40

  115. Whitney Johnson Friday, December 9, 2011

    RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk

  116. Haberman Associates Friday, December 9, 2011

    RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk

  117. ALS Advocacy Topics Friday, December 9, 2011

    RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/LI4WtQZk

  118. Dennis O’Malley Friday, December 9, 2011

    How to turn a document-centric work force into a human-centric one http://t.co/HpCvMeLS

  119. How to give up on institutional knowledge survival and embrace the cult of personality instead http://t.co/gUlsGTr1

  120. Must read for anyone in info management: How to turn a document-centric work force into a human-centric one http://t.co/QKbs82dF #li

  121. How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/EaKzmZyj #futureofwork #socbiz

  122. Sylvain Cottong Sunday, December 11, 2011

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  123. RT @sly: How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/973DXqlD #futureofwork #socbiz

  124. Michael J Ricard Sunday, December 11, 2011

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  125. RT @gigaom: How to turn a document-centric work force into a human-centric one http://t.co/ewomOGxv

  126. Miyashita, Kazuaki Sunday, December 11, 2011

    How to turn a document-centric work force into a human-centric one — Online Collaboration http://t.co/bc0eBK7T (via Instapaper)

  127. How to turn a document-centric work force into a human-centric one http://t.co/117z1Lhx #yam #social #postidigtal #humancapital

  128. RT @MoxieSoft: How to turn a document-centric workforce into a human-centric one http://t.co/21MPZdj9 via @gigastacey

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