If there’s one thing Claudia Kotcha will tell you about building apps that employees want to use, it’s to think about your employees really want. Kotcha, the former VP of innovation design and strategy at Proctor & Gamble, ought to know — she spent years creating products that millions of actual consumers loved.
One of the traditional problems in IT departments, she explained, is that engineers view themselves as the end-users instead of the real employees who use the products. And like real-world consumers, emotion often trumps cost-effectiveness or what has the most features. Often, they just want stuff that looks nice and that works.
In order to help application developers get it right, she brought in designers to help them see things from a different perspective, what she calls “cognitive diversity.” Her partner on stage, Bernd Christiansen, CTO of Citrix’s Online Services Division, also said that designers are critical. He said companies should make multiple designs to figure out the best products to actually develop.
And if you can’t figure out a way to implement an entire design, just quit, he said. Getting it half right probably won’t cut it, and just ends up being more of the same. It’s worth getting it right. Christiansen explained that he watches employees get work done on their phones walking from the car to the office, only to watch their productivity drop as soon as they get inside.
That’s because companies often force employees to use different technology inside. If IT gives them as close to the consumer experience as possible, they’ll be more productive, he said, because this generation of workers doesn’t care about how technology works. It just wants to put technology to work.
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If you want to get consumerization right, get emotional http://t.co/8gVZdTvI
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If you want to get consumerization right, get emotional http://t.co/EoQuUnJE
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell you about… http://t.co/LZCUckwJ
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If you want to get consumerization right, get emotional http://t.co/RFyYL0kJ
If you want to get consumerization right, get emotional http://t.co/e17heDgQ
If you want to get consumerization right, get emotional http://t.co/p6LJAf39
If you want to get consumerization right, get emotional http://t.co/felE5TZ9
If you want to get consumerization right, get emotional http://t.co/jy1ShLZl
If you want to get consumerization right, get emotional http://t.co/pOFCmNAN
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If you want to get consumerization right, get emotional http://t.co/kRyGJO8e
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If you want to get consumerization right, get emotional http://t.co/U7eEzfeA
If you want to get consumerization right, get emotional http://t.co/pg2RFwCk via @gigaom
If you want to get consumerization right, get emotional http://t.co/E73pTpQn
If you want to get consumerization right, get emotional http://t.co/4KDkjkw8 #BYOD
If you want to get consumerization right, get emotional http://t.co/CHQg6mji #BYOD
gigaom: If you want to get consumerization right, get emotional http://t.co/ldZLDHPJ
If you want to get consumerization right, get emotional http://t.co/Hqfj6Kq2
If you want to get consumerization right, get emotional http://t.co/O9dFHHPK
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RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
If you want to get consumerization right, get emotional http://t.co/DgbhfMgM #business #midlandsconsultingcentre #
[DocDocc] If you want to get consumerization right, get emotional http://t.co/spyIq339 via gigaOM
If you want to get consumerization right, get emotional http://t.co/kZROMaje via Derrick Harris
If you want to get consumerization right, get emotional http://t.co/VuNjERuR
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/MxWyzM9D
Employees are people, too: RT @gigaom If you want to get consumerization right, get emotional http://t.co/PHcPzxa5 #IT #Business
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell … http://t.co/AGcKWSfS #bigdata
If you want to get consumerization right, get emotional http://t.co/CGeUznCV #marketing #business #success #biztips
If you want to get consumerization right, get emotional http://t.co/yHf2gPT0
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tel… http://t.co/lR4OU9ZR #JobCircle
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/7ZVkeZDI
If you want to get consumerization right, get emotional http://t.co/NxaD6AQv
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha… http://t.co/VqTitpaD
Emotion often trumps cost-effectiveness or what has the most features http://t.co/fMLwweYk
“@filos: If you want to get consumerization right, get emotional http://t.co/59HSuGVE” cc @smalworld
: If you want to get consumerization right, get emotional http://t.co/VP541nRB
If you want to get consumerization right, get emotional http://t.co/nRxx5nHF #business #sourcemarketingdirect
Gigaom’s best – If you want to get consumerization right, get emotional If there’s one th Ck Us @ http://t.co/SGrboHlN http://t.co/KsR29TuP
Fburnr: If you want to get consumerization right, get emotional: If there’s one thing… http://t.co/kfWFhmEI
“If you can’t figure out a way to implement an entire design just quit.” http://t.co/gMNf3JXc
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha… http://t.co/9ihmd6L0
If you want to get consumerization right, get emotional http://t.co/E7J433zc
@gigaom
[GigaOM] If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell … http://t.co/JRfmNS2q
If you want to get consumerization right, get emotional http://t.co/u0TB4MnT
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell you about… http://t.co/8Pr6nYC1
If you want to get consumerization right, get emotional http://t.co/mPV2u7Pk #technology
If you want to get consumerization right, get emotional http://t.co/0JSerkpI Via @gigaom
“…. this generation of workers doesn’t care about how technology works. It just wants to put technology to work.” http://t.co/BjckSxgP
Great points RT @gigaom: If you want to get consumerization right, get emotional http://t.co/Jlfh1Pnb
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell you about… http://t.co/gnqdP9ae
If you want to get consumerization right, get emotional http://t.co/ETjeEnrP
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/Puv36GGj Use this as a recipe to build a kick ass Ent s/w
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
Emotion is the measure of quality: RT @gigaom: If you want to get consumerization right, get emotional http://t.co/fTu049WO
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
If you want to get consumerization right, get emotional http://t.co/ET72WKa2
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/tPPZrYTf
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/WAam0hEj
GigaOM on design of enterprise internal apps: If you want to get consumerization right, get emotional http://t.co/nVDqSsbQ
If you want to get consumerization right, get emotional http://t.co/xDA9MWqc #innovation #strategy #healthcare #in
Good article. If you want to get consumerization right, get emotional http://t.co/ILK5iDJz
If you want to get consumerization right, get emotional #socialmedia http://t.co/rMLwihq3
IT departments need to get emotional to satisfy consumer needs http://t.co/Dfh9Bfao
If you want to get #consumerization right, get emotional http://t.co/uF0o0Fsa <… and use designers! #collaboration #design #prodmgmt #yam
RT @rrestout: If you want to get #consumerization right, get emotional http://t.co/uF0o0Fsa <… and use designers! #collaboration #design #prodmgmt #yam
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/e17heDgQ
If you want to get consumerization right, get emotional http://t.co/NtmKTAhC via @zite
I’m studying this at the moment!
@cdspower
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/HKlEOf7a
If you want to get #consumerization right, get emotional http://t.co/b2LXynqN
RT @leesmallwood: If you want to get consumerization right, get emotional http://t.co/em0mlUHZ
Zeg’t keer op keer! If you want to get consumerization right, get emotional http://t.co/g3tkjYTw
If you want to get consumerization right, get emotional http://t.co/8xuoGXtR
If you want to get consumerization right, get emotional http://t.co/u8bH6zsJ
If you want to get consumerization right, get emotional http://t.co/v26jsTUi #enterpriseapps #IT
If you want to get consumerization right, get emotional http://t.co/Ap4QT0ES
If you want to get consumerization right, get emotional http://t.co/ajWU76Fo via @gigaom
RT @ConversationAge: If you want to get consumerization right, get emotional http://t.co/PqlERd5S [some corps are progressive with IT]
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell you about… http://t.co/7ijAWz9j
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell you about… http://t.co/T3wI7Qv6
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell you about… http://t.co/pRa20cya
Freelance Advice | If you want to get consumerization right, get emotional: If there’s one thing Clau… http://t.co/wAMxADmy #webdesign
If you want to get consumerization right, get emotional: If there’s one thing Claudia Kotcha will tell you about… http://t.co/hJAakLex
RT If you want to get consumerization right, get emotional http://t.co/JTLHJanb
Developers+designers x (cognitive diversity)= valuable #apps . If you want to get consumerization right, get emotional http://t.co/SlWz6F8g
If you want to get consumerization right, get emotional http://t.co/DAiZDfJ2
If you want to get consumerization right, get emotional http://t.co/x8YA72fG
If you want to get #consumerization right, get emotional | Online #Collaboration http://t.co/3oeTy2fB #innovation #cognitive #diversity
@Citrix CTO Bernd Christianson: “if you can’t figure out a way to implement an entire design, just quit” http://t.co/kf417KFG @derrickharris
To get consumerization right, you need to build apps your employees really want http://t.co/EZPxCzB3 ^mw
To get consumerization right, you need to build apps your employees really want http://t.co/0ZfY8x7H
RT @Apperian To get consumerization right, you need to build apps your employees really want http://t.co/lXqMr7eO ^mw >น่าคิดนะ
@Citrix Online: Design for what your customers and employees want. See the #Citrix panel highlights from #WorkConf http://t.co/J1EBipnu
Interesting presentation on the importance of thinking about the consumer when designing enterprise apps: http://t.co/sCsDHxEK #iPad
If you want to get consumerization right, get emotional http://t.co/jRU7Qt4y
If you want to get consumerization right, get emotional http://t.co/5unmNFRz <- #citrix inside
RT @adamtrueoffice: If you want to get consumerization right, get emotional http://t.co/v26jsTUi #enterpriseapps #IT
If you want to get consumerization right, get emotional http://t.co/6JZugOAz
If you want to get consumerization right, get emotional http://t.co/VRqw6uEu
If you want to get consumerization right, get emotional http://t.co/2VhUzYtg
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/71qwE4zx
RT @Rapleaf: RT @gigaom: If you want to get consumerization right, get emotional http://t.co/71qwE4zx
RT @Rapleaf: RT @gigaom: If you want to get consumerization right, get emotional http://t.co/71qwE4zx
Si quieres generar consumo en línea, tienes que ser emocional – http://t.co/vYUYffKD
If you want to get consumerization right, get emotional, says former VP of innovation design and strategy at P&G http://t.co/LQh0lXcE
If you want to get consumerization right, get emotional http://t.co/mGu2ttxQ
Emotion in Promotion is critical. Are you doing what works? http://t.co/wlR2NW68
If you want to get consumerization right, get emotional: http://t.co/k09RgBnW
Get emotional… http://t.co/Ssc4yXSL
RT @TerryBrock: Emotion in Promotion is critical. Are you doing what works? http://t.co/wlR2NW68
You want to get consumerization right? Get emotional @gigaom: http://t.co/0Hq6EUjo #ucc
RT @tsystemscom: You want to get consumerization right? Get emotional @gigaom: http://t.co/0Hq6EUjo #ucc
If you want to get consumerization right, get emotional http://t.co/q8v6pQaZ
If you want to get consumerization right, get emotional via @gigaom http://t.co/LUu3D2Lg
If you want to get consumerization right, get emotional via @gigaom http://t.co/i4NW3yAw
RT @tsystemscom: You want to get consumerization right? Get emotional @gigaom: http://t.co/0Hq6EUjo #ucc
RT @gigaom: If you want to get consumerization right, get emotional http://t.co/8eFWOMYI