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Summary:

If there’s one thing Claudia Kotcha will tell you about building apps that employees want to use, it’s to think about your employees really want. Kotcha ought to know — she spent years creating products that millions of actual consumers loved.

Bernd Christiansen, CTO Citrix Online Services Division, and Claudia Kotchka, Innovation Advisor, Consultant

Bernd Christiansen, CTO Citrix Online Services Division, and Claudia Kotchka, Innovation Advisor, ConsultantIf there’s one thing Claudia Kotcha will tell you about building apps that employees want to use, it’s to think about your employees really want. Kotcha, the former VP of innovation design and strategy at Proctor & Gamble, ought to know — she spent years creating products that millions of actual consumers loved.

One of the traditional problems in IT departments, she explained, is that engineers view themselves as the end-users instead of the real employees who use the products. And like real-world consumers, emotion often trumps cost-effectiveness or what has the most features. Often, they just want stuff that looks nice and that works.

In order to help application developers get it right, she brought in designers to help them see things from a different perspective, what she calls “cognitive diversity.” Her partner on stage, Bernd Christiansen, CTO of Citrix’s Online Services Division, also said that designers are critical. He said companies should make multiple designs to figure out the best products to actually develop.

And if you can’t figure out a way to implement an entire design, just quit, he said. Getting it half right probably won’t cut it, and just ends up being more of the same. It’s worth getting it right. Christiansen explained that he watches employees get work done on their phones walking from the car to the office, only to watch their productivity drop as soon as they get inside.

That’s because companies often force employees to use different technology inside. If IT gives them as close to the consumer experience as possible, they’ll be more productive, he said, because this generation of workers doesn’t care about how technology works. It just wants to put technology to work.

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  63. Health Innoventions Thursday, December 8, 2011

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  69. “If you can’t figure out a way to implement an entire design just quit.” http://t.co/gMNf3JXc

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  75. Mohammed Maqsoud Thursday, December 8, 2011

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  76. If you want to get consumerization right, get emotional http://t.co/0JSerkpI Via @gigaom

  77. “…. this generation of workers doesn’t care about how technology works. It just wants to put technology to work.” http://t.co/BjckSxgP

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  90. GigaOM on design of enterprise internal apps: If you want to get consumerization right, get emotional http://t.co/nVDqSsbQ

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  94. IT departments need to get emotional to satisfy consumer needs http://t.co/Dfh9Bfao

  95. Romuald Restout Friday, December 9, 2011

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  96. ProdMgmt Talk Friday, December 9, 2011

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  105. Adam Sodowick Friday, December 9, 2011

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  106. If you want to get consumerization right, get emotional http://t.co/Ap4QT0ES

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  108. Manoj Kandasamy Friday, December 9, 2011

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  110. Tech Management Friday, December 9, 2011

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  112. Freelance Mentor Friday, December 9, 2011

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  113. Location Alert Friday, December 9, 2011

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  114. Dimitry Chamy Friday, December 9, 2011

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  115. Cristina Bermúdez Friday, December 9, 2011

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  116. If you want to get consumerization right, get emotional http://t.co/DAiZDfJ2

  117. George T. Thibault Friday, December 9, 2011

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  118. If you want to get #consumerization right, get emotional | Online #Collaboration http://t.co/3oeTy2fB #innovation #cognitive #diversity

  119. @Citrix CTO Bernd Christianson: “if you can’t figure out a way to implement an entire design, just quit” http://t.co/kf417KFG @derrickharris

  120. Mobile App Mgmt Friday, December 9, 2011

    To get consumerization right, you need to build apps your employees really want http://t.co/EZPxCzB3 ^mw

  121. To get consumerization right, you need to build apps your employees really want http://t.co/0ZfY8x7H

  122. RT @Apperian To get consumerization right, you need to build apps your employees really want http://t.co/lXqMr7eO ^mw >น่าคิดนะ

  123. Citrix Online Friday, December 9, 2011

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  124. Interesting presentation on the importance of thinking about the consumer when designing enterprise apps: http://t.co/sCsDHxEK #iPad

  125. If you want to get consumerization right, get emotional  http://t.co/jRU7Qt4y

  126. Citrix France Friday, December 9, 2011

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  127. RT @adamtrueoffice: If you want to get consumerization right, get emotional http://t.co/v26jsTUi #enterpriseapps #IT

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  134. Si quieres generar consumo en línea, tienes que ser emocional – http://t.co/vYUYffKD

  135. If you want to get consumerization right, get emotional, says former VP of innovation design and strategy at P&G http://t.co/LQh0lXcE

  136. If you want to get consumerization right, get emotional http://t.co/mGu2ttxQ

  137. Terry Brock CSP CPAE Monday, December 12, 2011

    Emotion in Promotion is critical. Are you doing what works? http://t.co/wlR2NW68

  138. Jesslyn 宜芳 Monday, December 12, 2011

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  140. Edel O’Mahony Tuesday, December 13, 2011

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