Netflix will stream “well over a billion hours” of video this quarter, the company’s CEO Reed Hastings revealed during the UBS Global Media conference Tuesday. Hastings admitted the company had some trouble holding on to its subscribers in recent months, but he said streaming usage has nonetheless been growing. “Streaming has been a rocket ship,” said Hastings.
Asked about his competitors, Hastings dismissed possible threats from Hulu Plus, Amazon Prime and some of the new offerings that are rumored to launch soon, like the Verizon streaming service that made headlines today. Instead, he admitted: “The competitor we fear the most is HBO Go.”
Hastings said only HBO and Netflix have the stomach to spend one to two billion dollars a year on content, adding: “They are becoming more Netflix-like and we are becoming more HBO-like.”
He also called HBO Go “really quite impressive” and said he fully expects the pay TV network to eventually rebrand its online service to be simply called HBO, making it the core of its offering. “When you use it on a Roku, it’s so much better than the MVPD system,” he said in reference to HBO’s linear and traditional VOD offerings through cable set-top boxes.
Netflix will stream more than one billion hours in Q4 http://t.co/C5CcTYZI tip @techmeme
Netflix will stream more than one billion hours in Q4 – GigaOm http://t.co/nCUX7RTH
Quick math: 1 bil. NFLX stream hours in Q4 = roughly 13 hrs. per subscriber per month, right? http://t.co/M9w07Gsi
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RT @jank0: Netflix will stream more than one billion hours in Q4 http://t.co/QIMq0Aq3
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Netflix will stream more than 1 billion hours in Q4
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RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL
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Latest data point from Netflix: It will stream more than 1 billion hours in Q4 http://t.co/1VwjDVJN
RT @gigaom Netflix will stream more than 1 billion hours in Q4 http://t.co/DbzPxrvZ <-Wow!
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RT @dguyadeen: RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/87cGRERq >> Who’s watching that crap selection?
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Cable and sat cos been doing billions more for years RT @NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/gRaB0LGQ
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RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL
gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/ewL424PD
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RT @dguyadeen – Netflix will stream more than 1 billion hours in Q4 http://t.co/rgaXS66J >> we need better pipes.
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Netflix will stream more than one billion hours in Q4 http://t.co/Re1cv9iY
Netflix will stream more than one billion hours in Q4: 6, 2011, 1:04pm PT No Comments Netflix will stream “well … http://t.co/FbljwG2L
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RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji
RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji
Netflix will stream more than 1 billion hours in Q4 http://t.co/QBfdl7JZ
RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/Y0R755sB #futuretv #smarttv
RT @elspethjane: RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/Y0R755sB #futuretv #smarttv
Netflix will stream more than 1 billion hours in Q4 (and fears HBO) http://t.co/7QXNzvCb
“@jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/SMEaCFg5 #futuretv #smarttv”
RT @NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/7j9AbRnL
Contributed by streaming #Netflix movie last night: RT @gigastacey: RT @jank0: Netflix will stream > 1B hours in Q4 http://t.co/uVGn5Chb
RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL
Netflix will stream over one BILLION hours in Q4. What are you watching? http://t.co/exGp3HuE
NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/ZhQhW2NZ
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Can it be? Equals 13Mio user each using 6h / week. “@gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/SD3oOlYN”
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Da kommt noch richtig was auf uns zu: Netflix will stream more than 1 billion hours in Q4 http://t.co/JtoBxnSR
“Netflix will stream a billion hours” http://t.co/3fYV0815 – shared from @Taptu fears hbo not hulu or prime or verizon
Speaking of Netflix, the company will stream over a billion hours of content this quarter alone. Wow. http://t.co/mmAtL9f7
Netflix will stream more than 1 billion hours in Q4 http://t.co/GrXWL38B
Netflix will stream more than 1 billion hours in Q4 http://t.co/vJuoDROq via @zite
RT @IIABroadband: Speaking of Netflix, the company will stream over a billion hours of content this quarter alone. Wow. http://t.co/mmAtL9f7
RT @IIABroadband: Speaking of Netflix, the company will stream over a billion hours of content this quarter alone. Wow. http://t.co/8mgElaNz
RT @NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/7j9AbRnL
RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL
@netflix will stream over 1 B hours this quarter. @USPSOnline changes not causing a ripple… http://t.co/CbMTAsuC
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RT @NetflixJobs: Netflix will stream over one BILLION hours in Q4. What are you watching? http://t.co/exGp3HuE
Netflix will stream more than 1 billion hours in Q4 http://t.co/UziTpdqh
Netflix will stream more than 1 billion hours in Q4 — GigaOm http://t.co/IFzyQklP $NFLX
RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL
Over 1 billion hours streamed in Q4 for #Netflix; http://t.co/zq0qc9Jc
”Only HBO and Netflix have the stomach to spend one to two billion dollars a year on content”, http://t.co/2PyoXoJf
Netflix will stream more than 1 billion hours in Q4 /by @jank0 http://t.co/Rmu0ab9d Sigh – sometimes I wanna live in the US. Sigh.
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futureoftv @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/kNUXEV2y
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“@deansguide: #Netflix dead? Netflix will stream more than 1 billion hours in Q4 http://t.co/tu5OTKKp” This investor hopes so. Rough times.
Only HBO and Netflix have the guts to spend billion dollars a year on content !!! http://t.co/ren1IS9x
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RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL
RT @x509v3: Netflix will stream more than 1 billion hours in Q4 http://t.co/bw3NuXwx < One … BILLION … hours.
RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji
Crazy to think that Netflix will stream more than 1 billion hours in this quarter- http://t.co/kR9ne00P
RT @jank0: Netflix will stream more than one billion hours in Q4 http://t.co/C5CcTYZI tip @techmeme
Netflix will stream more than 1 billion hours in Q4 http://t.co/GWHYI9DS
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Netflix will stream more than 1 billion hours in Q4 http://t.co/gBCsAfDt
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RT @nicolask3: Stat: @Netflix will stream more than 1 billion hours in Q4 http://t.co/ICuBoboc
Netflix will stream more than 1 billion hours in Q4 http://t.co/4uPPa858
#Netflix will stream more than 1 billion hours in Q4 — http://t.co/kBaJyixu #onlinevideo
Netflix will stream more than 1 billion hours in Q4 http://t.co/RIYyGv6D #futuretv #smarttv
RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/RIYyGv6D #futuretv #smarttv
RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji
Netflix will stream more than 1 billion hours in Q4 http://t.co/oZlHwcQd when does @level3 see an uptick on the $NFLX moves??
RT @wind4me: Netflix will stream more than 1 billion hours in Q4 http://t.co/oZlHwcQd when does @level3 see an uptick on the $NFLX moves??
RT @elspethjane: RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/Y0R755sB #futuretv #smarttv
RT @elspethjane: RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/Y0R755sB #futuretv #smarttv
RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji