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Summary:

Netflix may have had some troubles keeping its customers on board, but streaming usage has nonetheless been growing: The company’s CEO Reed Hastings revealed during an investors conference Tuesday that Netflix is now streaming “well over a billion hours” to its subscribers per quarter.

hastings at f8

Netflix will stream “well over a billion hours” of video this quarter, the company’s CEO Reed Hastings revealed during the UBS Global Media conference Tuesday. Hastings admitted the company had some trouble holding on to its subscribers in recent months, but he said streaming usage has nonetheless been growing. “Streaming has been a rocket ship,” said Hastings.

Asked about his competitors, Hastings dismissed possible threats from Hulu Plus, Amazon Prime and some of the new offerings that are rumored to launch soon, like the Verizon streaming service that made headlines today. Instead, he admitted: “The competitor we fear the most is HBO Go.”

Hastings said only HBO and Netflix have the stomach to spend one to two billion dollars a year on content, adding: “They are becoming more Netflix-like and we are becoming more HBO-like.”

He also called HBO Go “really quite impressive” and said he fully expects the pay TV network to eventually rebrand its online service to be simply called HBO, making it the core of its offering. “When you use it on a Roku, it’s so much better than the MVPD system,” he said in reference to HBO’s linear and traditional VOD offerings through cable set-top boxes.

  1. Netflix will stream more than one billion hours in Q4 http://t.co/C5CcTYZI tip @techmeme

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  2. Netflix will stream more than one billion hours in Q4 – GigaOm http://t.co/nCUX7RTH

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  3. Quick math: 1 bil. NFLX stream hours in Q4 = roughly 13 hrs. per subscriber per month, right? http://t.co/M9w07Gsi

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  4. [GigaOM] Netflix will stream more than 1 billion hours in Q4: Netflix will stream “well over a billion hours” of… http://t.co/9u0DTHCc

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  7. Netflix will stream more than 1 billion hours in Q4 http://t.co/K9Lp1Dgh @amarchugg #news

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  8. Netflix will stream more than 1 billion hours in Q4 http://t.co/lCijnQKx @amarchugg #news

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  18. Netflix will stream more than 1 billion hours in Q4: Netflix will stream “well over a billion hours” of video th… http://t.co/aYVEvDPd

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  19. Netflix will stream more than 1 billion hours in Q4: Netflix will stream “well over a billion hours” of video th… http://t.co/06qi7Wc2

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  20. Netflix will stream more than 1 billion hours in Q4 http://t.co/7j9AbRnL

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  21. Netflix will stream more than 1 billion hours in Q4 #socialmedia http://t.co/qTPIutvH

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  22. How can they know this now when Q4 isn’t over? RT @NewTeeVee Netflix will stream more than 1 billion hours in Q4 http://t.co/rKAAHZbQ

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  23. RT @jank0: Netflix will stream more than one billion hours in Q4 http://t.co/QIMq0Aq3

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  24. How much video does Netflix stream in a quarter? How about “well over 1 billion hours” (in Q4) http://t.co/E2IzyQUy

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  25. Netflix will stream more than 1 billion hours in Q4 http://t.co/uPfSuXV5

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  26. #Netflix will stream more than 1 billion hours in Q4 http://t.co/gKxdgjcy #streaming #webvideo

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  27. Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL

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  28. Netflix will stream more than 1 billion hours in Q4 http://t.co/5cNewQdT

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  31. Netflix will stream more than 1 billion hours in Q4
    http://t.co/4hiKoJRD

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  32. Netflix will stream more than 1 billion hours in Q4 http://t.co/JpgnbsTp

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  33. RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL

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  34. Netflix will stream more than 1 billion hours in Q4 http://t.co/7BPTb1aM

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  36. Netflix will stream more than 1 billion hours in Q4 http://t.co/G2LchIMR

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  37. Netflix will stream more than 1 billion hours in Q4 http://t.co/n349Lw7r

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  38. Netflix will stream more than 1 billion hours in Q4 http://t.co/iE4NE8gn

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  39. Latest data point from Netflix: It will stream more than 1 billion hours in Q4 http://t.co/1VwjDVJN

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  40. RT @gigaom Netflix will stream more than 1 billion hours in Q4 http://t.co/DbzPxrvZ <-Wow!

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  41. RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/tfhfLF1z >> we need better pipes.

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  42. RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/seflWSak

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  43. Netflix will stream more than 1 billion hours in Q4: Netflix will stream “well over a billion… http://t.co/qCXqHGGF

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  44. RT @dguyadeen: RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/87cGRERq >> Who’s watching that crap selection?

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  45. Netflix will stream more than 1 billion hours in Q4 http://t.co/xs9kvYKl #marketing #business #success #biztips

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  46. Cable and sat cos been doing billions more for years RT @NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/gRaB0LGQ

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  47. Netflix will stream more than 1 billion hours in Q4 http://t.co/CkUG8Ang

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  48. Netflix will stream more than 1 billion hours in Q4 http://t.co/vdiU1VoA

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  49. [DocDocc] Netflix will stream more than 1 billion hours in Q4 http://t.co/eRAFY23Y via gigaOM

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  50. RT @NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/QuemuPOt #contentmonsters

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  51. RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL

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  52. gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/ewL424PD

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  53. Netflix will stream more than 1 billion hours in Q4 http://t.co/8H93wo8F

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  54. Netflix will stream more than 1 billion hours in Q4: Netflix may have had some troubles keeping its c… http://t.co/MjtEE5uS #webseries

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  55. Wow RT @gigaom: #Netflix will stream more than 1 billion hours in Q4 http://t.co/V44nWqNX

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  56. “@NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/cn1pg2nL” << c. 2.8hrs/sub/week. Pretty sticky…

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  57. RT @dguyadeen – Netflix will stream more than 1 billion hours in Q4 http://t.co/rgaXS66J >> we need better pipes.

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  58. Netflix will stream more than a billion hours in Q4. That’s billion with a b. http://t.co/HtYcWJ0n

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  59. Netflix will stream more than 1 billion hours in Q4 http://t.co/RIYyGv6D #futuretv #smarttv

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  60. Netflix will stream more than one billion hours in Q4 http://t.co/Re1cv9iY

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  61. Netflix will stream more than one billion hours in Q4: 6, 2011, 1:04pm PT No Comments Netflix will stream “well … http://t.co/FbljwG2L

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  62. Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji

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  63. RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji

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  64. RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji

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  65. Netflix will stream more than 1 billion hours in Q4 http://t.co/QBfdl7JZ

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  66. RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/Y0R755sB #futuretv #smarttv

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  67. RT @elspethjane: RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/Y0R755sB #futuretv #smarttv

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  68. Netflix will stream more than 1 billion hours in Q4 (and fears HBO) http://t.co/7QXNzvCb

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  69. “@jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/SMEaCFg5 #futuretv #smarttv”

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  70. RT @NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/7j9AbRnL

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  71. Contributed by streaming #Netflix movie last night: RT @gigastacey: RT @jank0: Netflix will stream > 1B hours in Q4 http://t.co/uVGn5Chb

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  72. RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL

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  73. Netflix will stream over one BILLION hours in Q4. What are you watching? http://t.co/exGp3HuE

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  74. NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/ZhQhW2NZ

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  75. RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji

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  76. Can it be? Equals 13Mio user each using 6h / week. “@gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/SD3oOlYN”

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  77. That’s a lot of video! RT @webaddict @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/fUJ5UmJO

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  78. Netflix will stream more than 1 billion hours in Q4 http://t.co/Wt78a0bs

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  79. RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji

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  80. Da kommt noch richtig was auf uns zu: Netflix will stream more than 1 billion hours in Q4 http://t.co/JtoBxnSR

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  81. “Netflix will stream a billion hours” http://t.co/3fYV0815 – shared from @Taptu fears hbo not hulu or prime or verizon

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  82. Speaking of Netflix, the company will stream over a billion hours of content this quarter alone. Wow. http://t.co/mmAtL9f7

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  83. Netflix will stream more than 1 billion hours in Q4 http://t.co/GrXWL38B

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  84. Netflix will stream more than 1 billion hours in Q4 http://t.co/vJuoDROq via @zite

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  85. RT @IIABroadband: Speaking of Netflix, the company will stream over a billion hours of content this quarter alone. Wow. http://t.co/mmAtL9f7

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  86. RT @IIABroadband: Speaking of Netflix, the company will stream over a billion hours of content this quarter alone. Wow. http://t.co/8mgElaNz

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  87. RT @NewTeeVee: Netflix will stream more than 1 billion hours in Q4 http://t.co/7j9AbRnL

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  88. RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL

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  89. @netflix will stream over 1 B hours this quarter. @USPSOnline changes not causing a ripple… http://t.co/CbMTAsuC

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  90. “@IIABroadband: Speaking of Netflix, the company will stream over a billion hours of content this quarter alone. Wow. http://t.co/xlQmOKvL

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  91. RT @NetflixJobs: Netflix will stream over one BILLION hours in Q4. What are you watching? http://t.co/exGp3HuE

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  92. Netflix will stream more than 1 billion hours in Q4 http://t.co/UziTpdqh

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  93. Netflix will stream more than 1 billion hours in Q4 — GigaOm http://t.co/IFzyQklP $NFLX

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  94. RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL

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  95. Over 1 billion hours streamed in Q4 for #Netflix; http://t.co/zq0qc9Jc

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  96. ”Only HBO and Netflix have the stomach to spend one to two billion dollars a year on content”, http://t.co/2PyoXoJf

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  97. Netflix will stream more than 1 billion hours in Q4 /by @jank0 http://t.co/Rmu0ab9d Sigh – sometimes I wanna live in the US. Sigh.

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  98. Netflix will stream more than 1 billion hours in Q4: Netflix will stream “well over a billion hours” of … http://t.co/VTnZKOe9 #gigaom

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  99. Netflix will stream more than 1 billion hours in Q4 http://t.co/l6AcwU8U

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  100. futureoftv @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/kNUXEV2y

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  101. Netflix will stream more than 1 billion hours in Q4 http://t.co/iqsEhQUQ

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  102. #Netflix dead? Netflix will stream more than 1 billion hours in Q4 http://t.co/iqeh36Px

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  103. #Netflix dead? Netflix will stream more than 1 billion hours in Q4 http://t.co/dipcUYBr

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  104. “@deansguide: #Netflix dead? Netflix will stream more than 1 billion hours in Q4 http://t.co/tu5OTKKp” This investor hopes so. Rough times.

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  105. Only HBO and Netflix have the guts to spend billion dollars a year on content !!! http://t.co/ren1IS9x

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  106. Netflix will stream more than 1 billion hours in Q4 http://t.co/bw3NuXwx < One … BILLION … hours.

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  107. RT @x509v3: Netflix will stream more than 1 billion hours in Q4 http://t.co/bw3NuXwx < One … BILLION … hours.

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  108. RT @gigaom: Netflix will stream more than 1 billion hours in Q4 http://t.co/dtjbzgEL

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  109. RT @x509v3: Netflix will stream more than 1 billion hours in Q4 http://t.co/bw3NuXwx < One … BILLION … hours.

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  110. RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji

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  111. Crazy to think that Netflix will stream more than 1 billion hours in this quarter- http://t.co/kR9ne00P

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  112. RT @jank0: Netflix will stream more than one billion hours in Q4 http://t.co/C5CcTYZI tip @techmeme

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  113. Netflix will stream more than 1 billion hours in Q4 http://t.co/GWHYI9DS

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  114. Netflix will stream more than 1 billion hours in Q4 http://t.co/pgcI48gr #socialTV #netflix #streaming

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  115. Netflix will stream more than 1 billion hours in Q4 http://t.co/gBCsAfDt

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  116. #Netflix will stream more than 1 billion hours in Q4 http://t.co/M0G4vvfM

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  117. Netflix will stream more than 1 billion hours in Q4 http://t.co/zrcHlSc2

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  118. #Netflix will stream more than 1 billion hours in Q4 http://t.co/PUSOdt2U

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  119. Stat: @Netflix will stream more than 1 billion hours in Q4 http://t.co/ICuBoboc

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  120. RT @nicolask3: Stat: @Netflix will stream more than 1 billion hours in Q4 http://t.co/ICuBoboc

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  121. Netflix will stream more than 1 billion hours in Q4 http://t.co/4uPPa858

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  122. #Netflix will stream more than 1 billion hours in Q4 — http://t.co/kBaJyixu #onlinevideo

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  123. Netflix will stream more than 1 billion hours in Q4 http://t.co/RIYyGv6D #futuretv #smarttv

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  124. RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/RIYyGv6D #futuretv #smarttv

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  125. RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji

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  126. Netflix will stream more than 1 billion hours in Q4 http://t.co/oZlHwcQd when does @level3 see an uptick on the $NFLX moves??

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  127. RT @wind4me: Netflix will stream more than 1 billion hours in Q4 http://t.co/oZlHwcQd when does @level3 see an uptick on the $NFLX moves??

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  128. RT @elspethjane: RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/Y0R755sB #futuretv #smarttv

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  129. RT @elspethjane: RT @jtoeman: Netflix will stream more than 1 billion hours in Q4 http://t.co/Y0R755sB #futuretv #smarttv

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  130. RT @Level3: Wow // Netflix will stream more than 1 billion hours in Q4 http://t.co/FihueOji

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